VICTORIA
RUTLEDGE
DIGITAL MEDIA ANALYST
CONTACT INFO
Mobile: 772-349-5489
Email: v.rutledge127@gmail.com
LinkedIn: linkedin.com/in/vrutledge127/
ACCOMPLISHMENTS
• Solved a year-long issue with Bing conversion
tracking by learning Google Tag Manager and
regex which positively affected all accounts
• Developed unique remarketing copy for
Display ads to increase lower-funnel conversions
across all accounts
• Launched custom URL parameters in Google
Ads Editor that synced with the CRM system to
store more descriptive information about leads
• Launched YouTube ads for the first time on my
team, documented the unique launch process,
and found the best KPIs to measure performance
SOFTWARE & TOOLS
Google Analytics Tableau
Google Tag Manager Excel
Google Data Studio Hotjar
WordPress Visio
Optimizely Keynote
ACADEMIC BACKGROUND
Full Sail University
MS IN BUSINESS INTELLIGENCE
• Completed 9 of the 12 courses
• Postponed studies due to health complications
University of Central Florida
BS IN MARKETING & CERTIFICATE IN
ENTERTAINMENT MARKETING, 2015
• Completed 3 digital marketing internships
• Phi Sigma Pi honor fraternity
ABOUT ME
I'm an experienced digital media analyst with a focus on
PPC. My formal education is in marketing and data science
but my real strength comes from storytelling.
WORK BACKGROUND
SEM Manager
PEARMILL, 2020
• Manage Google Ads accounts for twelve accounts with total
monthly budgets around $500,000
• Launched nine new accounts that required me to develop the
Google strategy and then perform keyword research, write ad
copy, and structure campaigns to support that funnel
• Document my optimizations and all updates in Asana for any
person to review
• Report on Google Ads performance in weekly client-facing
meetings
• Collaborate with the Creative Director to give guidance on
image and video assets that will improve performance
PPC Specialist
PEARSON, 2015-2019
• Managed PPC search & social channels for about a dozen
higher ed degree programs with a focus on lead gen
• Created multiple custom audiences via Google Tag Manager
& Google Ads to view KPIs at the audience level
• Spoke to the PPC performance in biweekly meetings with
multiple managers from non-PPC teams
• Used Optimizely to A/B test landing page elements while
looking for statistical significance
• Educated coworkers on how to set up a Google Analytics
dashboard specifically for paid traffic with relevant KPIs
Digital Marketing Specialist
LOYAL SOURCE, 2014-2015
• Designed multiple new WordPress landing pages and A/B
tested them to increase conversion rates
• Enrolled in a responsive web design MOOC because I was the
sole person in charge of the website redesign & migration but
needed to increase my knowledge first
• Managed PPC search & social channels successfully by
targeting very specific audiences found in Google Analytics'
historical data
• Developed the first Facebook & email database strategy to
increase brand recognition