LESSON 6: MEDIA AND INFORMATION LANGUAGES

Discuss with the learners the following definitions:

Language - pertains to the technical and symbolic ingredients or codes and conventions that media
and information professionals may select and use in an effort to communicate ideas, information
and knowledge.
Media Languages - codes, conventions, formats, symbols and narrative structures that indicate the
meaning of media messages to an audience.

• Technical codes include sound, camera angles, types of shots and lighting. They may
include, for example, ominous music to communicate danger in a feature film, or high-angle
camera shots to create a feeling of power in a photograph.
• Symbolic codes include the language, dress or actions of characters, or iconic symbols that
are easily understood. For example, a red rose may be used symbolically to convey romance,
or a clenched fist may be used to communicate anger
• Convention - In the media context, refers to a standard or norm that acts as a rule governing
behaviour.
• Messages - the information sent from a source to a receiver.
• Audience - the group of consumers for whom a media message was constructed as well as
anyone else who is exposed to the message.
• Producers - People engaged in the process of creating and putting together media content
to make a finished media product.
• Other stakeholders - Libraries, archives, museums, internet and other relevant information
providers.

Note: Just add more idea and give many examples.