SOUTHERNSIDE MONTESSORI SCHOOL

Camella Homes 4 Poblacion, Muntinlupa City

Third Quarter
Grade 12 – Media and Information Literacy
SY 2023 – 2024

Third Quarter
Grade 12 – Media and Information Literacy
SY 2023 – 2024

Notes #6: Media and Information Languages

 Codes, Conventions and Messages
 Audience, Producers and Other Stakeholders

Language - Pertains to the technical and symbolic ingredients or codes and conventions that
media and information professionals may select and use in an effort to communicate ideas,
information and knowledge.
Audience - The group of consumers for whom a media message was constructed
as well as anyone else who is exposed to the message.

Codes - Are systems of signs, which create meaning

Convention - Refers to a standard or norm that acts as a rule governing behaviour.

Genre - A particular type or category of literature and art.

Language - Pertains to the technical and symbolic ingredients or codes

and conventions that media and information professionals may select and use in an
effort to communicate ideas, information and knowledge.

Media Languages - Codes, conventions, formats, symbols and narrative

structures that indicate the meaning of media messages to an audience.

Messages - The information sent from a source to a receiver.

Other stakeholders - Libraries, archives, museums, internet and other relevant

information providers.

Producers - People engaged in the process of creating and putting together

media content to make a finished media product.

Symbolic Codes - Show what is beneath the surface of what we see.

Technical Codes - Ways in which equipment is used to tell the story.

Written Codes - Use of language style and textual layout (headlines,

captions, speech
museums are considered as stakeholders of media.
Audience - The group of consumers for whom a media message was constructed
as well as anyone else who is exposed to the message.

Codes - Are systems of signs, which create meaning

Convention - Refers to a standard or norm that acts as a rule governing behaviour.

Genre - A particular type or category of literature and art.

Language - Pertains to the technical and symbolic ingredients or codes

and conventions that media and information professionals may select and use in an
effort to communicate ideas, information and knowledge.

Media Languages - Codes, conventions, formats, symbols and narrative

structures that indicate the meaning of media messages to an audience.

Messages - The information sent from a source to a receiver.

Other stakeholders - Libraries, archives, museums, internet and other relevant

information providers.

Producers - People engaged in the process of creating and putting together

media content to make a finished media product.

Symbolic Codes - Show what is beneath the surface of what we see.

Technical Codes - Ways in which equipment is used to tell the story.

Written Codes - Use of language style and textual layout (headlines,

captions, speech
museums are considered as stakeholders of media.
Audience - The group of consumers for whom a media message was constructed
as well as anyone else who is exposed to the message.

Codes - Are systems of signs, which create meaning

Convention - Refers to a standard or norm that acts as a rule governing behaviour.

Genre - A particular type or category of literature and art.

Language - Pertains to the technical and symbolic ingredients or codes

and conventions that media and information professionals may select and use in an
effort to communicate ideas, information and knowledge.

Media Languages - Codes, conventions, formats, symbols and narrative

structures that indicate the meaning of media messages to an audience.

Messages - The information sent from a source to a receiver.

Other stakeholders - Libraries, archives, museums, internet and other relevant

information providers.

Producers - People engaged in the process of creating and putting together

media content to make a finished media product.

Symbolic Codes - Show what is beneath the surface of what we see.

Technical Codes - Ways in which equipment is used to tell the story.

Written Codes - Use of language style and textual layout (headlines,

captions, speech
museums are considered as stakeholders of media.
Media Languages - Codes, conventions, formats, symbols and narrative structures that indicate the
meaning of media messages to an audience.
Codes - Are systems of signs, which create meaning.
Convention - Refers to a standard or norm that acts as a rule governing behavior.
Semiotics – study of signs.

Types of Codes
 Symbolic Codes - Show what is beneath the surface of what we see.
(ex. objects, setting, body language, clothing, color, etc. ). Symbolic
 codes include the language, dress or actions of characters, or iconic
symbols that are easily understood. For example, a red rose may be
used symbolically to convey romance, or a clenched fist may be used to
communicate anger

 Technical Codes - Ways in which equipment is used to tell the story.

echnical Codes are the ways in which equipment is used to tell the story (ex.
camera techniques, framing, depth of fields, lighting and exposure, etc.).
Technical codes include sound, camera angles, types of shots and lighting. They may
include, for example, ominous music to communicate danger in a feature film,
or high-angle camera shots to create a feeling of power in a photograph.
(ex. camera techniques, framing, depth of fields, lighting and exposure, etc.). Technical codes include sound,
camera angles, types of shots and lighting. They may include, for example, ominous music to communicate
danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph.

echnical Codes are the ways in which

equipment is used to tell the story
(ex.
camera techniques, framing, depth of
fields, lighting and exposure, etc.).
Technical codes include sound, camera
angles, types of shots and lighting. They
may
include, for example, ominous music
to communicate danger in a feature
film,
or high-angle camera shots to create a
feeling of power in a photograph.
  Written Codes - Use of language style and textual layout (headlines, captions, speech
museums are considered as stakeholders of media.

Another concept is Convention, the generally accepted ways of doing something, a standard or norm that acts as a
governing behaviour.
The image below is a sample analysis of the use of codes and convention in a movie poster:

Messages - The information sent from a source to a receiver.

Genre - A particular type or category of literature and art.
Audience - The group of consumers for whom a media message was constructed as well as anyone
else who is exposed to the message.
Producers - People engaged in the process of creating and putting together media content to
make a finished media product.
Other stakeholders - Libraries, archives, museums, internet and other relevant information providers.