FOR IMMEDIATE RELEASE

World’s Leading Extreme Wellness and Endurance Brand Launches

Spartan Fit Training App to Create Unbreakable Athletes
Spartan Continues Online Fitness Growth with New Premium
Health and Wellness App in Collaboration with FitLab

BOSTON, Mass. (August 10, 2020) - Spartan, the world’s leading extreme wellness and endurance brand has
launched the Spartan Fit training app, a tool designed to create mentally and physically unbreakable athletes
of all skill levels. Created in partnership with FitLab, the app focuses on training the body’s three energy
systems; PCr, Glycolytic, and oxidative by combining cardiovascular training, strength training, long-distance
running and high intensity interval training (HIIT).

“Living the Spartan lifestyle and being healthy is about so much more than working out to accomplish short-
term goals, which is why we created the Spartan Fit app, to provide users with all of the tools they need to
become unbreakable as human beings,” said Spartan Founder and CEO Joe De Sena. “The app cuts to the
core of what a person needs to do to transform their lives, to become mentally and physically fit, starting with
the right frame of mind for success.”

Spartan Fit features step by step workouts with video demonstrations and audio guidance, along with curated
collections based on workout difficulty level, target area, and duration. It offers physical activity tracking,
personal progress, and the option to connect wearable technology and music from Spotify and Apple Music.

All workouts are led by Spartan’s team of SGX-certified instructors including Spartan’s Director of Training
Sam Stauffer and Spartan Pro Athletes, along with a collective of special fitness experts and influencers
including top endurance Coach Chris Hinshaw, CrossFit Athlete Jacob Heppner and adaptive athlete Logan
Aldridge. Additionally, the app includes a daily feed with coach insights, popular workouts, and articles on
nutrition, mindfulness and lifestyle.

To train smarter, the app features a variety of regularly updated workouts, all of which push mental
conditioning. Athletes build aerobic and muscular endurance and improve metabolic conditioning through
bodyweight and conditioning challenges. Intensity increases with strength and power programs, while user
data can be tracked and managed within. For those looking to get race ready, a Spartan race preparation
program brings everything together with sport-specific obstacle skill work to prepare for anything thrown at
competitors on the course. Athletes can also purchase Spartan merchandise within the app.

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The Spartan Fit training app is now available now for iOS and Android for a 7-day free trial, after which point
it is $79.99 annually. For more information visit spartan.com.

About Spartan
Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create
transformational experiences, products, and content to help people, companies and teams tear down
boundaries and expand what they believe to be possible. Spartan combines large scale global events with a
vibrant digital Content and Community Platform. With more than 250 events across more than 40 countries
on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for
more information and registration.

Media Contact: Jonathan Fine, 781.248.3963, jonathanf@spartan.com

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