Instituto Marista La Inmaculada

Mission, Vision and Values

Stating the mission, vision and values help the owner to establish the
purpose and path to follow in the company. They help the employers
and employees understand what the organization is and what it is trying
to get … They inspire…
 Instituto Marista La Inmaculada

Mission
Why does the company exist?

Vision
What does the company want for the
future?

Values
What is important for the company?
 Instituto Marista La Inmaculada

Mission
It is the “Why” of the organization. It gives identity and makes it different from other
companies, it defines the main purpose of the company.

Characteristics:
Exterior
Believable
oriented

Simple, clear
Realistic
and direct

Original Inspiring
 Instituto Marista La Inmaculada

Example of Missions
Offer unlimited opportunities to women. Experience the happiness to improve and
apply technology to benefit the audience.

Make people happy.

Experience the feelings of competitions,

victory and beating the competitors.
Help leading enterprises and governments to
succeed.
 Instituto Marista La Inmaculada

Questions to answer:
1. Who are we?
2. What do we do?
3. Why?
4. To whom?
5. How do we do it?
 Instituto Marista La Inmaculada

Vision
It is the series of general ideas, some of them might be abstract, and point to what the
company wants to get and see in the future.

It is made of two elements: 1. a big objective to be achieved in 5 or 10 years.

2. A vivid description of what will be once achieved.

Characteristcs: - Clear
- Enthusiastic
- Inspiring
 Instituto Marista La Inmaculada

Questions to answer:
1. What and how do we
want to be in the future?
2. Where do we want to
be?
3. What makes the
company different?
4. What are the values?
5. Who do we work for?
 Instituto Marista La Inmaculada

Example of Missions
(1990) Become an enterprise of 125,00 USD (1915) Become the biggest, and the most
for year 2000. powerful financial institution to service
worldwide.

Be the biggest manufacturer of cars

worldwide.
(70’) Destroy Adidas.

A country with respect, justice and solidarity.

 Instituto Marista La Inmaculada

Values
The word “identity” can get really philosophical, but a simple way to think of a
company’s identity is its core values. And a company’s core values can be described
as…
A set of values that the whole organization not only acknowledges in places like the company’s website and on a
standard company mission statement . . . but also actually lives and breathes through its people, inside and outside
of the company.