Q.3) Create the profile of a “Green works” customer.

Use various elements of

‘Segmentation’ to support your answer.
Ans:Segmantation:
Demographic Data
Age Only adult
Gender Male and Female both
Life cycle stage All type of people without children
Generation Young and Old

Psychographic Data
Social class Middle and High class society
Lifestyle Household chorse,cleaning

Behavioral Data
Occasions Every occasions,everyday lifestyle
Benefits In Cleaning
Usage rate Medium
User status Middle and High

Q.5)Outline the distribution system of Green Works,starting from factory to end

customer.(Assume there will be local production)
Ans:The distribution system of green works exlusive distribution system.Exclusive
distribution system is when the seller allows only certain outlets to carry its
products.Green works cleaning products are available at local supermarkets in the
US.Products distribution system starts from factory,then it distributes to the wholesaler
at primary stage,then it goes to the retailer which is local shops and supermarkets,after
that products distributes to the local customer.Production will be local that is why all
production process should be on local markets.