ENTREPRENEURSHIP: BUSINESS PLAN PROPOSAL

Introduction:
To say that Filipinos have a sweet tooth would be an understatement this is due to the fact that
every region boast its own sweet dessert recipe. After every meal and during merienda time, the
average Filipino takes his traditional snack which is commonly a sweet food. Thus, we are here
today to present a business plan that will create a new trend for Filipinos’ indulgence to sweet
food.
I am Daniele Mariz Crystelle J. Dulay, the leader for this proposal and these are my partners in
business who will take part for this presentation, Mr. Marc Eldridge Bernabe, Mr. Rolando E.
Caser Jr., Miss Monalyn Abluyen, Miss Olema Rheanne Barnachea, Miss Kyla Jane R. Diamsay,
Miss Jolina Dulawon, Miss Keith Francisco, and Miss Jeanne Charvie Maglaque.

The business: (Dana)

Graham Bell is a start-up manufacturing business that will offer deconstructed graham cake, a
sweet dessert to fit the taste of Filipinos. Its legal form of ownership is General Partnership
because of its nature, operational simplicity and the availability of resources and financier s. The
business will be located inside SMU and the target market will be the students, faculty members, and
staff of the institution.

Why Graham Bell? : (Bogs)

Graham Bell: An Inventor= Innovator

Graham: Crackers to be used
Bell: An object that makes loud sounds
Graham Bell: Used of crackers in an innovative way that will make a loud noise (trend) in the
business world.

 Gawan mo na lang ng revision to fit your style.

Business Goals ( Bogs)

 State our business’ vision and mission. Explain its relevance to the business.
 Briefly discuss the objectives, key results area and performance indicators. State why
these are included in the business goals.

Business Proponents:
 Briefly explain what the content of our business proponents is.
Example:
This part of our business plan contains information about the people who are involved in
starting the business along with their designated roles in the business. We, the co-owners
 of the business, decided not to hire anyone and just utilize the expertise and experience
we have on hand. We designated the positions as follows:

General Manager:
(Other positions)

 Briefly explain their roles.

Target Market and Main Value Proposition (Monalyn)

 Briefly discuss who will be our target customers. How much would they pay to avail the
product and the reason why they will like the product?
Example:

Generally, our target market is the entire population of SMU. Specifically, they are composed of
students, faculty members, and staffs. After breaking-down the cost that will be used for the
production, the price stands at 25 pesos each (reason why 25 pesos is affordable). State our
tagline and how we’ll market the product.

Market Demand and Supply, Industry Dynamics and Macro Environmental Factors : (Charvie)

 Discuss who will be our competitors in the market. (but do not target other groups)

Example: Aside from the business that will be put up alongside ours, our competitors will be the
known bakeshops or cake shops in Bayombong Nueva Vizcaya like Goldilocks, (insert others
here.)

 Channel of distribution
 Summarize Macro Environmental Factors.

Product Offering (Kyla)

 Discuss description, evolution, and justification

Enterprise Strategies and enterprise Delivery System (keith)

 Elaborate our enterprise strategies and enterprise delivery system

Compliance: (Jolina)
 Elaborate the ff:
Government Regulation
Department of Trade and Industry
Food and Drug Administration
Municipal and Barangay Compliance
School Regulation
Principal’s Approval
 CHSF
Banned goods

Financial Forecast (Olema)

 Discuss weekly and monthly income statement

Note: yung sa Monthly times 4 lahat yun kasi 4 weeks in one month.

100 pcs= 1 week

100 pcs x 4 weeks= 400 pcs