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PRODUCER(person who grow raw materials ex: raise cattle,

grow crops & fruits) MANUFACTURER( person who convert


raw materials into finished products- used by customer to
satisfy their need and wants) WHOLESALER (VIP- POWERFUL
AND RICH PERSON ) RETAILER (Sell goods to customers)
CONSUMER (KING)

1ST PRODUCER (MR ALI)= GROW CORN


2ND PRODUCER (MR LEE) = GROW DURIAN
3RD PRODUCER (MS CINDY) =GROW AVOCADO
ONCE FURIT HARVEST, THE PRODUCER WILL SELL TO THE
MANUFACTURER.

FOCUS OF MANUFACTURER: A. WORK IN FACTORY TO


CONVERT RAW MATERIALS INTO FINISHED GOODS. B.
PRODUCE GOOD QUALITY OF GOODS C. PRODUCE BULK
QUANTITIES OF GOODS.
FOR EG: KINGSTON OUR FAMOUS MANUFACTURER IN BRUNEI
PRODUCING ICE CREAM.
KINGSTON MANUFACTURER WILL BUY THE RAW MATERIALS
FROM THESE 3 PRODUCER.. CORN FROM MR ALI, DURIAN
FROM MR LEE AND AVOCADO FROM MS CINDY. THEN
KINGSTON MANFACTURER WILL WORK IN A FACTORY AND USE
THESE RAW MATERIALS TO PRODUCE INTO ICE CREAM OF
DIFFERENT FLAVOUR. KINGSTON PRODUCE A LOT OF VARITIES
FLAOVUR OF ICE CREAM. VANILLA, DURIAN, AVOCADO, CORN
FLAVOUR.

B. KINGSTON WILL MAKE SURE THAT THE ICE CREAM IS OF


GOOD TASTE AND SAFE TO CONSUME.

C. KINGTON WILL PRODUCE BULK ITEMS/ LARGE QUANTITIES.


100CARTON OF ICE CREAM FLAVOUR OF DURIAN
100 CARTON OF ICE CREAM FLAVOUR OF CORN
100 CARTON OF ICRE CREAM FLAVOUR OF AVOCADO
BENEFIT TO MANUFACTURER: CLEAR OF ITS PRODUCTION LINE.
WHOLESALER= VIP (DEAL WITH DIFFERENT MANUFACTURERS
AND DIFFERENT RETAILERS)
BULK QUANTITIES FROM MANUFACTURER. BUY EVERYTHING
OF WHAT THE MANUFACTURER PRODUCE. WHOLESALER WILL
KEEP THIS GOODS TO HIS WAREHOUSE. WAREHOUSE IS A
LARGE BUILDING WHICH IS TO STORE KEEP THE GOODS.
WHOLESALER HAS ALSO ITS OWN FLEET OF VEHICLES EG:
LORRY / TRUCKS TO BRING THE GOODS FROM MANUFACTURER
FACTORY TO WHOLESALER WAREHOUSE.
VARIETIES OF PRODUCTS TO RETAILERS = WHOLESALER DOES
NOT DEAL WITH 1 MANUFACTUERS BUT HE DEAL WITH
DIFFERENT MANUFACTURERS. SO THE WHOLESALER WILL BUY
BULK QUANTITIES OF ICE CREAM FROM DIFFERENT
MANUFACTURERS, KINGSTON BRAND, KIKAT BRAND, FIC
BRAND.

Cold storage warehouse

RETAILER = DEAL WITH WHOLESALER AND CONSUMER.


SME LIKE ENG HONG, KEDAI RUNCIT DON’T HAVE ENOUGH
CAPITAL. THEY WILL BUY 10 CARTON OF ICE CREAM FLAVOUR
OF CORN, 10 CARTON OF FALVOR OF AVOCADO FROM
WHOLESALER.

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