The document describes the supply chain from producers to consumers of ice cream in Brunei. It outlines three producers who grow corn, durian, and avocado that are then sold to Kingston, a manufacturer. Kingston uses the raw materials to produce ice cream in bulk quantities of different flavors. A wholesaler purchases the ice cream in bulk from various manufacturers and stores it in a warehouse. Retailers with less capital, like small shops, purchase smaller quantities from the wholesaler to then sell to consumers.
The document describes the supply chain from producers to consumers of ice cream in Brunei. It outlines three producers who grow corn, durian, and avocado that are then sold to Kingston, a manufacturer. Kingston uses the raw materials to produce ice cream in bulk quantities of different flavors. A wholesaler purchases the ice cream in bulk from various manufacturers and stores it in a warehouse. Retailers with less capital, like small shops, purchase smaller quantities from the wholesaler to then sell to consumers.
The document describes the supply chain from producers to consumers of ice cream in Brunei. It outlines three producers who grow corn, durian, and avocado that are then sold to Kingston, a manufacturer. Kingston uses the raw materials to produce ice cream in bulk quantities of different flavors. A wholesaler purchases the ice cream in bulk from various manufacturers and stores it in a warehouse. Retailers with less capital, like small shops, purchase smaller quantities from the wholesaler to then sell to consumers.
PRODUCER(person who grow raw materials ex: raise cattle,
grow crops & fruits) MANUFACTURER( person who convert
raw materials into finished products- used by customer to satisfy their need and wants) WHOLESALER (VIP- POWERFUL AND RICH PERSON ) RETAILER (Sell goods to customers) CONSUMER (KING)
1ST PRODUCER (MR ALI)= GROW CORN
2ND PRODUCER (MR LEE) = GROW DURIAN 3RD PRODUCER (MS CINDY) =GROW AVOCADO ONCE FURIT HARVEST, THE PRODUCER WILL SELL TO THE MANUFACTURER.
FOCUS OF MANUFACTURER: A. WORK IN FACTORY TO
CONVERT RAW MATERIALS INTO FINISHED GOODS. B. PRODUCE GOOD QUALITY OF GOODS C. PRODUCE BULK QUANTITIES OF GOODS. FOR EG: KINGSTON OUR FAMOUS MANUFACTURER IN BRUNEI PRODUCING ICE CREAM. KINGSTON MANUFACTURER WILL BUY THE RAW MATERIALS FROM THESE 3 PRODUCER.. CORN FROM MR ALI, DURIAN FROM MR LEE AND AVOCADO FROM MS CINDY. THEN KINGSTON MANFACTURER WILL WORK IN A FACTORY AND USE THESE RAW MATERIALS TO PRODUCE INTO ICE CREAM OF DIFFERENT FLAVOUR. KINGSTON PRODUCE A LOT OF VARITIES FLAOVUR OF ICE CREAM. VANILLA, DURIAN, AVOCADO, CORN FLAVOUR.
B. KINGSTON WILL MAKE SURE THAT THE ICE CREAM IS OF
GOOD TASTE AND SAFE TO CONSUME.
C. KINGTON WILL PRODUCE BULK ITEMS/ LARGE QUANTITIES.
100CARTON OF ICE CREAM FLAVOUR OF DURIAN 100 CARTON OF ICE CREAM FLAVOUR OF CORN 100 CARTON OF ICRE CREAM FLAVOUR OF AVOCADO BENEFIT TO MANUFACTURER: CLEAR OF ITS PRODUCTION LINE. WHOLESALER= VIP (DEAL WITH DIFFERENT MANUFACTURERS AND DIFFERENT RETAILERS) BULK QUANTITIES FROM MANUFACTURER. BUY EVERYTHING OF WHAT THE MANUFACTURER PRODUCE. WHOLESALER WILL KEEP THIS GOODS TO HIS WAREHOUSE. WAREHOUSE IS A LARGE BUILDING WHICH IS TO STORE KEEP THE GOODS. WHOLESALER HAS ALSO ITS OWN FLEET OF VEHICLES EG: LORRY / TRUCKS TO BRING THE GOODS FROM MANUFACTURER FACTORY TO WHOLESALER WAREHOUSE. VARIETIES OF PRODUCTS TO RETAILERS = WHOLESALER DOES NOT DEAL WITH 1 MANUFACTUERS BUT HE DEAL WITH DIFFERENT MANUFACTURERS. SO THE WHOLESALER WILL BUY BULK QUANTITIES OF ICE CREAM FROM DIFFERENT MANUFACTURERS, KINGSTON BRAND, KIKAT BRAND, FIC BRAND.
Cold storage warehouse
RETAILER = DEAL WITH WHOLESALER AND CONSUMER.
SME LIKE ENG HONG, KEDAI RUNCIT DON’T HAVE ENOUGH CAPITAL. THEY WILL BUY 10 CARTON OF ICE CREAM FLAVOUR OF CORN, 10 CARTON OF FALVOR OF AVOCADO FROM WHOLESALER.