HISTORY OF GREENWICH

Early Growth
The first Greenwich Pizza restaurant was established in 1971. The small over-the-
counter shop was in metro Manila inside Greenhills Shopping Center, otherwise known
as Greenhills Commercial Center, a large mall with indoor and outdoor shops. Between
1971 and 1994, the Greenwich Pizza brand expanded to 50 branches.
Jollibee Acquisition
In 1993, Jollibee Foods Corp. acquired 80 percent of the Greenwich shares. The name
of the Greenwich chain was officially changed to Greenwich Pizza Corp., and new
stores began to spring up within the next year. By June 1995, the company's branding
had been altered, including the logo designs. New pizza flavors were brought out shortly
after the Jollibee acquisition in July 1995. By October 1995, the company had doubled
its previous year's sales.
Landmarks
In 1996, Greenwich Pizza Corp. increased its sales to $11.7 million, from $4.7 million
the year before. The company increased its stores to 80 by the end of 1996. The next
year, Greenwich Pizza Corp. opened its 100th store. As of 2005, the company had
more than 200 stores in the Philippines, and had increased its annual sales to almost
$71 million.
Final Buyout
Jollibee finished its buyout of Greenwich Pizza Corp. in 2006, purchasing the remaining
20 percent of the company. This made Jollibee the sole owner of Greenwich, which is
still the case as of time of publication; Greenwich is the largest pizza chain in the
Philippines.