INTRODUCTION

Big Bazaar is a chain of hypermarkets in India with more than 100 stores in
operation. It is a subsidiary of Future Group Venture Ltd’s and follows the
business model of United States based WAL MART.
Facilities offered by big bazaar online shopping: Big Bazaar has an official website.
Futurebazaar.com, which is one of the most favorite sites among people of India
for online shopping. Future Bazar is an online business venture of Future Group,
which sells an assortment of products such as fashion which includes
merchandise for men and women mobile accessories, mobile handsets and
electronics like home theaters, videos cameras, digital camera.

The different categories of communication include:

Spoken or Verbal Communication: Face-to-face, telephone, radio or television
and other media.

Non-Verbal Communication: body language, gestures, how we dress or act - even

our scent.

Written Communication: letters, e-mails, books, magazines, the Internet or via

other media.

Visualizations: graphs and charts, maps, logos and other visualizations can
communicate messages.

GROUP VISION
“To deliver Everything Everywhere, Every time to Every Indian Consumer in the
most profitable manner.”

SCOPE OF STUDY
The scope of the research is to identify how the communication takes place in Big
Bazaar internally as well as externally in based on primary as well as secondary
data.
The principal areas where communication is essential include:
 Pitching potential clients
 Client meetings
 Customer service
 Face-to-face networking
 Marketing your business
OBJECTIVES
 To analyze the communication channels in Big Bazaar.
 To find out how the communication takes place in Big Bazaar.
 Analyzing customer’s point of view for the company.
ANALYSIS
We did analysis on the basis of:

 PERSONAL INTERACTION WITH CUSTOMERS

 QUESTIONNAIRE/SURVEY
 PERSONAL OBSERVATION

 PERSONAL INTERACTION WITH CUSTOMERS

 Staff was available in a timely manner.
SCALE FREQUENCY PERCENTAGE
EXCELLENT 18 36
GOOD 24 48
AVERAGE 3 6
FAIR 5 10
TOTAL 50 100

 Staff greeted you and offered to help you.

SCALE FREQUENCY PERCENTAGE
EXCELLENT 1 2
GOOD 10 20
AVERAGE 15 30
FAIR 18 36
POOR 6 12
TOTAL 50 100

 Staff answered you in proper manner.

SCALE FREQUENCY PERCENTAGE
 EXCELLENT 8 16
GOOD 21 42
AVERAGE 13 26
FAIR 5 10
POOR 3 6
TOTAL 50 100

FREQUENCY

EXCELLENT GOOD AVERAGE

FAIR POOR

 Overall, how would you rate customer services and staff’s

interaction of Big Bazaar?
SCALE FREQUENCY PERCENTAGE
EXCELLENT 4 8
GOOD 14 28
AVERAGE 23 46
FAIR 9 18
TOTAL 50 100

 Staff communicate in a language that you understand.

SCALE FREQUENCY PERCENTAGE
 STRONGLY DISGREE 2 4
DISAGREE 2 4
NEITHER AGREE NOR 4 8
DISAGREE
AGREE 18 36
STRONGLY AGREE 24 48
TOTAL 50 100

 QUESTIONNAIRE/SURVEY

Q. Overall, how satisfied are you with communications in your

company?
 Very satisfied
 Satisfied
 Neutral
 Dissatisfied
 Very dissatisfied

Q. Which best describes your impression of communications within

your company?
 Keeps us fully informed
 Keeps us fairly well informed
 Keeps us adequately informed
 Gives us only a limited amount of information
 Doesn't tell us much at all about what's going on

Q. How do you feel about the information you receive?

 I can almost always believe it.
  I can usually believe it.
 I can believe it about half the time.
 I usually can't believe it.
 I can almost never believe it.

Q. How well do you feel you know the company?

 I know the company very well
 I know a fair amount about the company.
 I know just a little about the company.
 I know almost nothing about the company.
 Knowing about the company is not important to me.

Q. Compared with a year ago, how would you rate your knowledge of
the company, its strategies, and its ongoing accomplishments?
 Much more knowledgeable
 Somewhat more knowledgeable
 Same level of knowledge
 Somewhat less knowledgeable
 Much less knowledgeable

Q. How would you rate your manager's communication skills?

 Excellent
 Very good
 Good
 Fair
 Poor
SUGGESTIONS
o Language training programs
o Sales strategies
o Hire staff with some communication skills
o Ethics training
o Understand consumer preferences
o Try to communicate more with the customers
o Design to look crowded
o Maintain positive attitude and smile
FINDINGS
o People are the customers which are the biggest Asset of a Company
o Appearance
o Well trained Staff
o High security for Safety of Customers.
o Big Bazaar is undoubtedly the number one retailer in India. It has built a
very emotional and cordial relationship with its customers. It is also very
intending to build long term relationship with all its stakeholders which is
very essential for a successful business venture.
o It is observed that the organization hierarchy is professional as all the
Managers, staffs and every member of Organization reports to their
respective heads time to time and effective interaction takes place
regularly.
o They were communicating well with the customers and dealing with them
patiently.
o They regularly educate the customers regarding the additional benefits
which the Big Bazaar is offering.
o It is found that more than 60% of employees are of the age group of 20-35.
From this it reveals that company is having young and energetic workforce
who are very creative, enthusiastic and also very helpful for customers to
knowing their needs.
o Healthy competition within the Organization.
o Working environment is good and also the various facilities provided helps
in motivating the employees.
o There exist a healthy and positive relationship between employees and
managers and between employees and customers.
o But on same place some employees’ are not much educated.
o The employees have clear understanding about their job and company’s
expectations.
CONCLUSION
o The ability to communicate, and communicate well, is one of the biggest
factors in business success. You could be an excellent Businessman, but if
you’re unable to promote your communicate effectively with clients and
colleagues, your potential is limited.
o Business communication is a very important and most used tools in today’s
business world. Every organization is heavily dependent on communication.
Effective communication leads to a business success. As the technical
advancement is coming the communication is also updating its process.
Now business messages are more attractive, flexible, time efficient, cheaper
and storable, all this is being possible just because of digitalization of
business messages.
o In terms of Big Bazaar the overall communication of the company was
good. Employees were interacting with each other formally as well us in
informal ways, they ask for each other’s suggestions and help.
o In cash counter the employees were supportive and were welcoming the
customers with good gesture and were asking the customers ’how are u’,
‘thank you’.
o Security guards were doing their job well they were also welcoming the
customers and checking them for security purpose.