Homework assignments in the online delivery of Business English 2 course

Written assignment for week 12: Option 2

There are three options for hw in Week 12:

Option 1 - Preparation and recording of a video presentation
Option 2 - Unit 8 – Product presentation
Option 3 - Unit 8 – Making a glossary of sales terms from Unit 8

Option 2 - Unit 8 – Writing up a product presentation

Do you agree to have parts of your writing in this document copied/published on the pages of
your class wiki (accessible to other students in the course). Several examples of students’ work
may be selected each week for the inclusion in P2P Sample answers to written tasks in course
units and In retrospect: Lesson summaries and checklists in the wiki.
Please underline one of the following:

No, I don’t want to have it published.

Yes, I agree to have it published under my name.

Yes, I agree to have it published, but anonymously (without indicating my name).

AIM:
Individual work. Write a short (appr. 200 word) product presentation for a product of your
choice – the one that could be used in a sales letter. Include the elements of the four-
point plan introduced in Unit 8 (Sales communication – Sales letters). Use the template on
page 3.

INDIVIDUAL TASK

INSTRUCTIONS:

1. What you need to include in the description:

Study the four-point plan in Unit 8 to see elements of product description that are found
in texts such as sales letters.

You can consult some online sources for writing product descriptions.

To get an idea of a product description, also consider the description on page 20 of Unit 8.

2. Look for the product to describe:

 Homework assignments in the online delivery of Business English 2 course

Choose a product available online – ideally, it should be a product intended for a specific
target group of customers. Copy the URL.
(Some examples of product lists):

Innovative tech gadgets

 http://time.com/5100244/best-ces-2018-consumer-electronics-show/
Gifts for your boss

 https://www.finder.com/christmas-gifts-for-your-boss
Gifts for college students

 https://www.buzzfeed.com/anamariaglavan/gifts-that-every-college-student-will-appreciate?
utm_term=.kov7vAgYoY#.to2dXwjzqz
Mother’s Day gifts

 https://www.brit.co/mothers-day-gifts-with-flowers/
Gifts for college graduates

 http://www.businessinsider.com/best-college-graduation-gifts-for-him

You can also invent your own (original) product if you have an idea.

Please write your own description – do not simply copy it from the web. If it looks too
similar like the description of the product available on the web, your work will not be
accepted.

3. Create your description

(150-200 words) + insert some other short information in the template on page 3.

It is not that important to write a long description, the primary goal is to try to cover all
the elements of the four-point plan.

4. Submit your description (in this document) to moodle using the link “Homework
submission Week 12” in moodle.
Submit the document in moodle in .pdf or .docx format. Name your document:

Week 8_HW_Product descr_Name_Surname_Name_Surname

Deadline: Thursday, 21 May 24:00

Homework assignments in the online delivery of Business English 2 course
 Homework assignments in the online delivery of Business English 2 course

A product presentation

Use the following pattern. Complete all the spaces:

Product name: Fidget Cube

Intended target People, young and old, with problems ranging from oral fixation from smoking
customer(s): to high anxiety or stress levels

Product available https://www.ebay.com/itm/Magic-Fidget-Cube-Anxiety-Stress-Relief-Focus-6-

at: (URL, if side-Gift-For-Adults-and-Child/254415760487?
applicable) or hash=item3b3c5c6c67:m:mmnNVYCo_Ty3LdYKDKgq0bw
indicate if this is
your own product

Write about 200 words (minimum) below:

Product Fidget cube has six sides, each one with its own feature. It is a small hand-held
description: device that has sensory tools on all 6 sides: a switch to get the feeling of
arousing interest turning on and off, a rolling ball made of metal for the rolling sensation, a
(e.g. appeal) thumbstick for the pretend gaming experience , spinning disk , a worry stone
which are smooth and have a thumb sized dent to give the impression of a
thumb print and five buttons to give the sensation of pen clicking. It also
comes in different colors so you can match it with your outfit.
Product It is perfect whether you are at work dealing with stress, in public dealing with
description: anxiety or just at home trying to stop smoking. Furthermore it has a lower
creating desire price than many of the other strees relieve tools. It is small in size so it can be
carried anywhere and used anytime.
Product
description: We ship this product all around the world we offer 30 day returns no question
carrying asked in case you are not satisfied with our product.
conviction
Product If you order now not only will you get it 10% off but also it will arrive before
description: the month of July is over.
inducing action
In 1-2 sentences The fidget cube is a simple yet revolutionary toy for anyone who has a
summarize your problem with stress, anxiety or fidgeting in general.
selling point
 Homework assignments in the online delivery of Business English 2 course

Product image (if available) – paste here

Thank you for your submission.