E-Commerce Presence Map:

E-commerce has moved from being a PC-centric activity on the Web to a mobile and tablet-based activity as
well. While 80% or more of e-commerce today is conducted using PCs, increasingly smart phones and users
in the United States to shop for goods and services, explore purchase options, look up prices, and access
social sites. Your potential customers use these various devices at different times during the day, and involve
themselves in different conversations depending on what they are doing—touching base with friends,
tweeting, or reading a blog. Each of these are “touch points” where you can meet the customer, and you
have to think about how you develop a presence in these different virtual places. It provides a roadmap to
the platforms and related activities you will need to think about when developing your e-commerce
presence.
Traditi  Search
onal  Display
Web Sites Mobile  Affiliated marketing
 Sponsorships
Tablet  Keywords
 Backlines

 Website will be available in different search engines to all customers.

 Display of site boards in various ways:
1. Billboard Advertising: Billboards which are giant posters displayed on the accessible
locations roads in metropolitan cities and towns.
2. Mobile billboard advertisings: These are not a direct bill board which is usually
imprinted on bus, Trucks and vans.
3. Digital billboards: These digital boards are displayed hundreds of different advertisements
in a day.
4. Lamp display: Posters which are made to hang on lamps.
5. Bridge display: Posters made to display on busy roads.
6. Transit Advertising: Posters displayed on trains.

 Affiliate Marketing: Providing website links to different affiliate marketers who can target different
customers by sharing link in different ways.
 Sponsorships: Providing sponsorship to variety kinds of shows which target different kinds of
customers.
 Keywords: Providing many usually keywords in website will increases website traffic.

Face book  Conversation

 Engagement
 Sharing
 Advice
 Twitter
Social media
Instagram

WhatsApp

 Social media: Social media marketing is a torch barrier in digital marketing. There are plenty of
social media apps were people use it to promote their business. Social media is used to advice
people with shared information about site and products. People are engaged with continues
conversations.

Print  Education
 Exposure
Offline mode TV & radio  Branding
 Marketing
Gift cards

 Offline mode: The old marketing technique is used to educate and exposure of the site to customer.
Branding is done by handing gift cards.
Design Your System:

User/Admin

Manage (Products/Payments/Order)

Logout

View/Select item
End
Product

Database

Order

Database

Customer

Database

Fill the address

Place order End Internal

server
Draw up a Timeline:

Phase Activity Milestone Estimated Team of action

time to
complete that
phase
Learn Set goals Define 2 weeks Research team
website
target
Planning Envision Mission 6 weeks Planning team
e-commerce statement
presence;
determine
personnel
Web design Hosting site, Plan and 8 weeks Design and
and content designing functional content team
layouts and websites
keywords
coding Build and SEO 4 weeks Coding team
deploy website
website,
adding special
features and
interactivity
Testing and Test created Launch 3 weeks Testing team
review website website
Maintenanc Fix bugs and Keep - Maintenance tem
e and add user report website
updating updated
Mobile App Develop a Mobile 3 weeks Development
mobile plan media team
plan