For internal use only

Hempaline
As part of our ‘Journey to Excellence’ and to reflect our customer

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focus, consistency and brand essence of trust, Hempel has
embarked on a journey to improve our product names.

ON
Our new product names will:
• make it easier to choose the product fit for the customer’s
purpose and need
• be informative, memorable, simple, logic and meaningful
• be based on functionality and use area to ease product
benefit recognition

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• be consistent across product categories

Our product names will US

break down into:
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Range brand Middle name Performance Version

name number identifier
RN

Hempaline is the first product range to be created on this journey and

is the new name for our Versiline linings assortment.
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Range brand name

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Why Hempaline? Middle name

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Hempa - The prefix reflects the The new Hempaline middle names reflect the function of the product.
Hempel brand and gives the
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Prepare - This name covers our pre-treatment lining products (sealers and
customer easy recognition of our
fillers), which are for preparation of the substrate prior to applying the lining.
company and our trusted solutions
across product categories. Defend - This name covers corrosion and chemically resistant linings dealing
with corrosive cargoes, i.e. liquids and sour gas. These coatings create a
Line - The suffix in Hempaline
barrier, i.e. defend the substrate from the cargo and the cargo from the
reflects that you are dealing with
substrate so that neither of the materials gets affected by the other.
our linings assortment.
For internal use only

Performance number
The three-digit performance • For the Hempaline Defend category, the performance number indicates overall
number runs from 001- ability to resist conditions from chemicals (chemical, permeation, abrasion, erosion
999 and indicates relative and pressure resistance). The higher the number, the better the performance.
performance within the • Products which have the same dry film performance will have the same
middle name group. The performance number.
higher the performance • Wet film properties such as drying time, application properties and volume solids
number, the better the can vary under one performance number.
performance.

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Descriptions and version identifier

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To promote our products we will have standardised descriptions. In some instances, one product name will have two or more
versions underneath, reflecting differences in the wet film.
Product Description Version identifier
Hempaline Novolac vinyl ester
Defend 750 Excellent chemical and heat resistance and abrasion resistance

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Hempaline Novolac vinyl ester glass flake filled
Defend 740 Low permeation, excellent chemical and heat resistance

Hempaline
Defend 650

Hempaline
Novolac Epoxy
Mineral reinforced excellent chemical resistance and high
abrasion resistance
Novolac Epoxy
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Cure 72 – Return to service in 72 hours. Standard airless application
Cure 24 – Return to service in 24 hours. Plural component airless application

Cure 72 – Return to service in 72 hours. Standard airless application

Defend 640 Glass flake reinforced: Excellent chemical resistance and low Cure 24 – Return to service in 24 hours. Plural component airless application
permeation
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Hempaline Novolac Epoxy Standard Cure 72 – Return to service in 72 hours. Standard airless application
Defend 630 Excellent chemical resistance Cure 24 – Return to service in 24 hours. Plural component airless application

Hempaline Vinyl ester fibreglass mat

Defend 570 Reinforced for high abrasion resistance
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Hempaline Vinyl ester high build

Defend 560 Trowel applied high build, high wear

Hempaline Vinyl ester flake filled

Defend 500 Very good chemical and heat resistance
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Hempaline Epoxy Standard Cure 72 – Return to service in 72 hours. Standard airless application
Defend 400 Very good chemical resistance Cure 24 – Return to service in 24 hours. Plural component airless application
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What do we tell our customers?

When talking to customers, please refer to the below:
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As part of our ‘Journey to Excellence’ and to reflect our customer focus, consistency and brand
essence of trust, Hempel has embarked on a journey to improve our product names.
FO

• Our new names are made to make it easier for customers to choose
the product that is right for their needs.
• Our new product names are informative, memorable, simple, logic
and meaningful.
• Our new product names are based on functionality and use area to
ease product benefit recognition.
• Our new product names are consistent across product categories.

We have embarked on this naming journey and Hempaline is the first

launch to reflect it.

This information refers to Hempaline only. V1_MAY_16