Question Answer

________ are outcomes that consumers seek in order to fulfill their physiological and psychological need Genereic goals
The category of shopping motivations where consumers do not have an urgent-product need in mind, but go shopping for the personal enjoyment of shopping is known recreational
as
is/are defined by computing an index based on three quantifiable variables: income, education, and occupation. Demographic
Products and services are often evaluated by the size and direction of the gap betwee consumer expectations and objective performance
Savings accounts, insurance policies, and education are all means by which individuals satisfy the need for ________. Safety
Needs that we learn in response to our parents, social environment, and interactions with the environment are called ________ needs. psycological

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