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    Jayfritz Flor
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    This document contains summaries of two case studies: 1) The Embassy bar was allowed to reopen in Taguig with new regulations to promote safety, such as limiting alcohol servings, having security and CCTV, and banning problematic customers. As marketing manager, the author would continue enforcing regulations to prioritize customer safety and security. 2) Mattel issued a massive recall of 9 million toys due to safety issues with magnets and lead paint. As owner, actions would include stopping production, recalling all products, and improving quality control before making new safer toys and advertising them as such. A SWOT analysis identified Mattel's strengths in popular toys but weaknesses in poor quality that led to the recall, as well as opportunities to

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    This document contains summaries of two case studies: 1) The Embassy bar was allowed to reopen in Taguig with new regulations to promote safety, such as limiting alcohol servings, having security and CCTV, and banning problematic customers. As marketing manager, the author would continue enforcing regulations to prioritize customer safety and security. 2) Mattel issued a massive recall of 9 million toys due to safety issues with magnets and lead paint. As owner, actions would include stopping production, recalling all products, and improving quality control before making new safer toys and advertising them as such. A SWOT analysis identified Mattel's strengths in popular toys but weaknesses in poor quality that led to the recall, as well as opportunities to

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    33 views1 page

    Caselet 1 and 2

    Uploaded by

    Jayfritz Flor
    This document contains summaries of two case studies: 1) The Embassy bar was allowed to reopen in Taguig with new regulations to promote safety, such as limiting alcohol servings, having security and CCTV, and banning problematic customers. As marketing manager, the author would continue enforcing regulations to prioritize customer safety and security. 2) Mattel issued a massive recall of 9 million toys due to safety issues with magnets and lead paint. As owner, actions would include stopping production, recalling all products, and improving quality control before making new safer toys and advertising them as such. A SWOT analysis identified Mattel's strengths in popular toys but weaknesses in poor quality that led to the recall, as well as opportunities to

    Copyright:

    © All Rights Reserved
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    of 1

    Jayfritz A.

    Flor MKTG 111 Principles of Marketing

    BS-REM 0300 -0430 PM Thu-Fri


    CASELET 1
    EMBASSY BAR ALLOWED TO OPEN

    Question #1. What relevant social issues were depicted in the Embassy case?
    A. Limiting the set serving of alcohol drinks to Patrons in Taguig.
    B. The Embassy must be closed at 2:30 am – 6:00 am.
    C. There must be Third Party Security present on the entry and exits of the exits of the
    establishments
    D. The must be CCTV available on the establishment
    E. There must be drug sniffing dog presence on the entrance.
    F. Limiting the number of consumers as per Bureau of Fire Protection
    G. to ban former costumers which is related to drug user or dealer
    Question #2. What Impact will the new City Ordinance have on Embassy’s business operation.
    It gives safety and security to the costumers. It can motivate the costumer to be responsible
    individual.
    Question #3. If you were the Marketing Manager of Embassy, what measures are you going to institute
    so as to make embassy remain as a popular “hang-out” among teens?
    I will continue to strictly implement the city ordinance sanctioned to the embassy. I’m sure it will
    give positive impact to the costumers’ safety and security in which every law abiding citizens wants.
    Drinks and hang-out is good if it made responsibly.

    CASELET 2
    MATTEL ISSUES NEW MASSIVE CHINA TOY RECALL ABOUT 9 MILLION ITEMS RECALLED, DANGER FROM
    MAGNETS AND LEAD PRINT
    Question #1. What do the recalls of various toys say about current product quality strategies?
    Ans. It says that the new product contains lead-paints and magnet which can endanger the
    children and it must be out of the market.
    Question #2. As the owner of Mattel, what must you do in order to prevent product recalls?
    Ans. To mitigate it, I will stop the production and distribution of the batches of toys affected.
    Recall all the product which are already distributed. I will make new batches of toys and make a good an
    advertisement showing the safety Inspector tested the safeness of the product.
    Question #3. Prepare SWOT analysis for Mattel.
    Strength- Mattel made an in demand, popular toys that every child love to have one.
    Weakness – Poor Product quality: They don’t consider the effect of lead-paints and magnet instead of
    using safe materials.
    Opportunities – Not only Mattel had a bump for recall also other toy companies due to the same issue.
    This is the big opportunity to Mattel to show up and made responsible for their mistake by using their
    capabilities as one Top in Demand Toy Maker. It will progress because of big demands at the market due
    to their toys.

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