CALABANGA COMMUNITY

COLLEGE
BS ENTREPRENEURSHIP
Export Marketing

Midterm Examinations

NAME:
__________________________________________________SE
CTION:__________DATE: ________________
SCORE: ___________/50 RATE: ________%
GENERAL INSTRUCTIONS
Good day! This is our Midterm Examination for Export
Marketing. Kindly read and follow the specific
instructions for each section and item. You will have
the entirety of our 3-hour subject to finish this exam,
therefore it is expected that you will be able to
carefully consider your options before finalizing your
answers. If you have clarifications, please do not
hesitate to approach your instructor. Finally, please
maintain your silence throughout the duration of the
examinations as a sign of respect for others. And yes,
there is also the usual stuff: no cheating, copying, or
opening of notes. GOOD LUCK!

Multiple Choices:
Encircle the letter of the
answer that you have
chosen. Please read
carefully and select what
you believe is the
correct answer.

Refer to the illustration so as to have a better grasp of

the subsequent questions (items 1-2) relating to its
content.

1. Which statement best illustrates the statement

that “value is at the center of all marketing
activities”?
a. It is the responsibility of the entrepreneur
to ensure that the business is able to achieve
its best margin of profit for its products to
ensure its sustainability and continued growth.
b. The decision on whether a product is able
to offer something of worth to them depends
on the customer. Thus, it is the responsibility
of marketing to ensure that the products that
will be created, and sold to customers are able
to meet their needs and expectations.
c. At the end of the day, it is imperative that a
business is able to create marketing solutions
that will be able to target a specific sector to
ensure that the efforts and resources allocated
are able to deliver an ideal return to the
business.
 d. Customers are inherently not well-informed
of the true worth of a product that an
entrepreneur is offering, thus marketing should
be used to shape the psychology of the
customer. This will ensure that the customer
will be buying stuff from the business whatever
their opinion on the product is.
2. Which statement does not provide good advice
relating to the communicating offering principle of
marketing?
a. Communicating offerings is a two-way
process, thus it is important to not only inform
customers about your product, but it is equally
important to listen to their comments and
feedback.
b. When communicating to the customers,
ensure that there is clarity and conciseness in
your message. This will help avoid
misunderstandings and ensure accurate
delivery of your message.
c. As an entrepreneur it is a good practice to
focus on the positive things. Distractions may
cause you to lose your focus, thus in terms of
feedback, it is better to listen to good reviews
so that you are able to focus on building and
capitalizing on your strengths.
d. Being a person who runs a business puts
you in a difficult position, especially in
ensuring that your product offerings will be
made known to your target market. So, it is
best to use different strategies to
communicate your product. You may use
traditional methods such as word of mouth, or
cutting-edge methods such as AI or targeted
advertising strategies to ensure market
penetration.
3. Which statement best describes segmenting
the market based on the Psychographic method?
a. Mr. Narvadez is a successful entrepreneur
from Naga who wishes to penetrate the
Calabanga fitness and health market for
women. He thus commissions a survey to
determine how many women are active
members of the various Zumba associations in
each barangay.
b. Mr. Narvadez is a successful entrepreneur
from Naga who wishes to penetrate the
Calabanga fitness and health market for
women. He sought the help of the municipal
government to determine which group of
barangays have the greatest number of high-
income women who he believes are able to
afford his products.
c. Mr. Narvadez is a successful entrepreneur
from Naga who wishes to penetrate the
Calabanga fitness and health market for
women.
Using high-tech tools, he divides Calabanga
into 5 districts and identifies locations of high
sales potential area.
d. Mr. Narvadez is a successful entrepreneur
from Naga who wishes to penetrate the
 Calabanga fitness and health market for
women.
He thus hired researchers to conduct an
experiment on how the women of Calabanga
would react to the products he would offer.
The experiment also asked if women liked the
taste and other features of his products.
4. According to the Philippine Export
Development Plan 2023-2028:
a. The Philippines was able to match the pace
of the development in the export industry
among its ASEAN peers.
b. The Philippines is now one of the top 10
exporting countries in the world thanks to the
implementation of previous PEDPs.
c. The growth of the Business Process
Outsourcing (BPO) sector is one of the positive
highlights in the country’s export industry.
d. The Philippines will need to ensure that the
export industry players will increase their role
as suppliers and eliminate being industrial
consumers.
5. What could explain China’s dominance in the
export market?
a. China is a huge country both in terms of
size and population. This allowed China to
create a lot of different products for export.
b. Chinese businesses have a lot of domestic
consumers; thus, it is logical that they will
focus on that market.
c. China is a world leader in the consumption
of products, there is thus a huge demand for
outside products in the country.
d. China’s production costs are relatively low.
Together with its huge production potential,
this made China very export-competitive.
6. Being an agent gives you the opportunity to
earn money from export at a low cost, however,
you may run the risk of being bypassed if the
manufacturer and the buyer decide to deal with
each other directly. You could reduce the risk to
yourself by doing the following except one.
a. Always maintain a professional attitude
when dealing with clients and customers.
b. Ensure that your client is always able to
get a higher profit margin in the transactions
that you handle
c. Talk to your buyers discretely to ensure
that you will have additional profit aside from
your salary or commission.
d. Develop your negotiation strategies to get
the best outcome for your client
7. A disadvantage of the Naturalistic Field
Observation method of market research
a. The inability to ask exploratory and
clarificatory questions to the observation
subjects.
b. Respondents are not guaranteed to provide
honest answers
c. There is no guarantee that the results in a
controlled environment are the same as the
results in the natural environment.
 d. The data gained from this type of research
may not be the exact answers to the problem
statement of the current research.
8. One of the values that CCC holds is
COMPETENCE. How can you show competence as
a future export entrepreneur?
a. I will be the first one to believe in my
export business and be the last one to doubt it.
b. I will ensure that I will not get bored when
I’m doing the boring stuff like invoicing,
shipping logs etc.
c. I will ensure that I know what to do and
how to do it. These include things such as
dealing with customs agents and studying
tariff laws etc.
d. I will always be excited about any new
product that I will produce and offer to my
customers and I will also be excited to interact
with people of different cultures and
nationalities.
For items 9-10, kindly
refer use the included
illustration as a
reference.

9. Ms. Alzano was a former OFW who saw that

there is potential in selling “pulutan” rice products
to the USA. Pulutan is the Bicolano term for sticky
glutinous rice. However, she lacks the expertise to
make these products. Which is the best way to
solve this issue which would give a win-win
solution for Ms. Alzano and the community through
community-based social entrepreneurship?
a. Ms. Alzano should abandon the project and
focus on other matters as a lack of expertise in
creating products will likely mean that the
business will fail.
b. Ms.Alzano should form ties to the
community, especially the rice farmers and the
elders who are very knowledgeable about the
techniques in making the pulutan products.
Ideally, she can partner with local producers
and help them further develop their skills and
products. She can then purchase these
products and export them.
c. Ms. Alzano could begin by building a
production factory in the community. She
would need to develop her own methods and
hire young people in the area to make her
products. Aside from selling in the export
market, she also needs to sell in the domestic
market at a lower price than the traditional
makers. This will allow her to maximize
profitability.
d. There is no need to learn about making
pulutan products. She can just buy the
products in bulk and repackage them under her
own branding.
10. Which statement is not true regarding the
distributor mode of export?
a. A distributor is someone who purchases
goods from producers and they may then
 repackage the product and sell it to the export
market
b. A distributor is someone who is hired by an
export firm and is usually paid salaries and/or
commissions to ensure that their principal
clients are able to maximize profitability.
c. A distributor may deal with both producers
and end consumers directly
d. A distributor is free to create marketing

strategies for their export products as well as

to position their offerings to create maximum
profitability for their export business venture.
Enumeration: The following section will require you to
enumerate terms and ideas we have encountered in
our lectures. Please write all the required answers in
order to get correct marks in this section

TRUE OR FALSE: Read the following items and

determine whether the statement is true or false.
Please underline your choice.

1. The Philippines is ASEAN’s biggest exporter.

(TRUE or FALSE)
2. Agricultural products remain our country’s
biggest export commodity in terms of monetary
value. (TRUE or FALSE)
3. When you export goods, it is always required to
export goods that are top-notch in value and
cutting edge in innovation. (TRUE or FALSE)
4. Cultural factors may be considered as
controllable factors for the export industry. (TRUE
or FALSE)
5. The observation method of market research
allows the researcher to capture the natural
behavior of observation subjects. (TRUE or FALSE)
6. South Korea is part of the ASEAN. (TRUE or
FALSE)
7. CCC's vision aims to be transformative. (TRUE
or FALSE)
8. A weak local currency is generally bad news
for a business involved in the export industry.
(TRUE or FALSE)
9. It is recommended for new export
entrepreneurs to engage in direct exporting.
(TRUE or FALSE)
10. Survey research generally asks open-ended
questions. (TRUE or FALSE)
11. B2B means business to buyers. (TRUE or
FALSE)
12. B2C means business to consumer. (TRUE or
FALSE)
13. Tariffs, quotas, and safety regulations are
some of the ways governments intervene in the
export market. (TRUE or FALSE)
14. Spain and India are 2 of the top trading
partners of the Philippines. (TRUE or FALSE)
 15. An export agent conducts R&D for new
products as well as spearheads innovation for
existing products. (TRUE or FALSE)

Word Factory: Unjumble the group of letters to unlock

words corresponding to the definition posted below

1. Establishing a solid relationship with your

supplier or buyer is important in any business, but
it’s even more important in the export business.
Cultural differences play a huge part in buying or
selling and in establishing ongoing relationships.
The strategies that may be effective in the
Philippines may not produce the same results in
foreign markets.
_________________________
2. Procures raw materials. Sets up production
facilities. Produces goods for sales and
distribution. Conducts research and development.
_________________________
3. Is a process where you divide the total market
for a particular product into several smaller groups
that have certain similarities.
_________________________
4. Describing the offering and its value to your
potential and current customers, as well as
learning from customers what it is they want and
like.
________________________
5. These are the comments, complaints and
suggestions of your customers.
_________________________

Check for Understanding: Please perform the tasks

enumerated in each item.

Complete the process diagram for an export operation

through paid agent. 3 points

What are the

possible ways that
you could enter the
export business? 3
points
Create diagrams illustrating the difference between
B2B B2C

B2B and B2C transactions. You will need to include

the flow of goods and payments between seller and
buyer in your illustration. 4 points