Dynamic ads for real estate

Automatically promote your real estate listings

across Facebook, Instagram and Audience Network

The power of dynamic ads for real estate

Dynamic ads for real estate leverage cross-device intent signals to automatically
promote relevant listings from your real estate inventory with unique creative
on Facebook, Instagram and Audience Network.

Scale: Promote all of your inventory with unique creative without

having to configure each individual ad.

Always-on: Set up your campaigns once to continually reach people with

the right listings at the right time.

Cross-device: Reach people with ads on any device they use, regardless
of their original touchpoint.

Dynamically relevant: Show relevant ads for listings people are likely
interested in.

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How dynamic ads for real estate work
Dynamic ads for real estate leverage the Facebook pixel and/or the Facebook
SDK and App Events to automatically build audiences of people who have
expressed interest in properties on your website or mobile app. With dynamic
ads for real estate, you can reach people who are interested in properties based
on neighborhood, price, size and more.
You can also optimize the delivery of your dynamic ads to people likely to take
action (such as submitting their contact information) with conversion optimization.

Close deals with people who have

expressed interest
Use dynamic ads for real estate to automatically retarget people who have
browsed specific properties on your website or mobile app.
For instance, you can retarget James, who has been browsing 3-bedroom
houses in Toledo, Ohio, with relevant listings in that area within his budget criteria
that will drive him back to your website to take action.

You can also leverage dynamic ads to target people who have searched for
listings in specific cities, zip codes or neighborhoods.

For example, if Julia has been searching for apartment rentals in the Pearl
District in Portland, Oregon, you can promote relevant listings in that district
and motivate her to take further action.

Getting started
Follow these steps to use dynamic ads for real estate:

1 Upload a product catalog directly to Business Manager or through

a third-party partner. The product catalog contains your listings and other
relevant information that will be included in the ad.

2 Implement the Facebook pixel on your website, or Facebook SDK

and App Events in your mobile app. The Facebook pixel and SDK report
when users perform a search and view listings.

3 Create a template for your creative. You can create an ad template for
your creative that will dynamically insert images and text from your listings,
based on actions taken on your website or mobile app.

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