9/1/2020 Demographic Profile

Demographic Pro le
*Required

1. Email address *

2. Which age group do you belong to: *

Mark only one oval.

18-25 Years

26-40 Years

41-55 Years

56 Years & above

3. Please specify your gender *

Mark only one oval.

Female

Male

Prefer not to say

Other:

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4. What is your educational qualification? *

Mark only one oval.

Undergraduate

Graduate

Postgraduate

Doctorate

5. Employment Status *

Mark only one oval.

In service

Own business

Student

Homemaker

6. What is your monthly income? If any

Mark only one oval.

Less than 10,000

10,000-25,000

25,000-50,000

50,000-75,000

75,000-1,00,000

More than 1,00,000

7.
Mark only one oval.

Option 1

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8. Marital Status *

Mark only one oval.

Married

Unmarried

9. Children

Mark only one oval.

One

Two

Three

None

Section II

Section 2

10. How would you describe your level of awareness about Green products? *

Mark only one oval.

Very low

Low

Average

High

Very high

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11. How would you describe your level of awareness about the following dimensions
of green products? *

Mark only one oval per row.

Very Very
Low Average High
low high

I am aware of the benefits of green

products for health

I am aware of the benefits of green

products for the environment

I am aware of the point of purchase for

green products

I am aware of various brands offering

green products

I am aware of various symbols /

certifications / other identifiers which
declare the product as green product

12. Please rank the following sources of awareness for their effectiveness in providing
information regarding green products? (assign ranks from 1-7, where rank 1 depicts
the most effective source of awareness and rank 7 depicts least effective) *

Tick all that apply.

TV
Magazines
Internet Ads
Friends/relatives
Newspaper
Seminars/conferences
Supermarket stuff

Section 3

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13. Please indicate your level of agreement or disagreement with each of the
statements on a five-point scale as given below: *

Mark only one oval per row.

Strongly Strongly
Disagree Undecided Agree
disagree agree

Deterioration of the
environment is a serious issue
and Green products can
contribute in saving the
environment

I prefer green products over

non green products.

Manufacturing/Production of
green products is totally
environment friendly.

Environment deterioration is
bound to happen and green
products cannot help in
protecting it.

Green products and non green

products are alike.

Manufacturing of green
products must be highly
subsidized so that more
companies can enter into
manufacturing of green
products.

Green products are true to their

environment friendly claims.

Using green products gives a

sense of satisfaction.

I want to be a part of green

movement by using green
products.

I am doubtful about the

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working performance of green

products.

I would agree to pay even extra

price for environment friendly
products to save our
environment.

Claims of green products

about health benefits are
usually exaggerated.

State Governments should

make rigorous efforts to
promote manufacturing and
marketing of green products.

Performance of green
products justifies its price.

Paying premium price for

green products is a mere
wastage of money.

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14. Please indicate your level of agreement or disagreement with each of the
statements on a five-point scale as given below: *

Mark only one oval per row.

Strongly Strongly
Disagree Undecided Agree
disagree agree

I prefer green products

because the word ‘Green’
sounds good.

I prefer green products

because I want to contribute
in saving my planet earth.

While purchasing green

products I thoroughly read
label to see if contents are
environmentally safe.

I prefer to buy products made

or packaged in recycled
materials.

I prefer to buy products in

packages that can be refilled.

I avoid buying products from

companies which are not
environmentally responsible.

Price of green product is the

first thing I look into before
taking decision to purchase it.

Before buying green products

I compare its price with
traditional products.

I would purchase green

products if they are easily
available.

I prefer to switch the

store/retail outlet if green
product is not available there,

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than not to buy or buy a

substitute of it

I buy green products, if they

are available at the retail
outlets I personally believe in.

I would pay extra for green

products just because they
are safe for my health.

Using green products is a

status symbol.

I use green products because

my friends and colleagues use
the same.

I use green products because

of pressure from family
members.

I would prefer to buy green

products if I have enough
information, which confirms
their greenness.

I use green products because

my friends ask me to do so.

My culture/religion also
affects my intention to buy
green products.

I strongly consider the

response of people about the
performance of the product,
who have already used the
green products.

I buy green products of the

brands which I rely upon

While purchasing green

products I consider specific
features of the product like:
its shape, color, convenience

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to use and maintenance

required.

Labels of green products

should be self explanatory to
explain its green content.

I prefer buying green products

when price discounts are
offered.

I rely on those companies

which are having
environmental certifications.

While purchasing a green

product, one should spend
enough time to read the label
in order to ensure that the
contents of the product are
actually green.

I seek the help of retail staff

to explain me information
regarding its contents and
benefits of the green product.

I use green products because

I want to protect my family
members from serious
ailments.

I believe in those green

products manufacturing
companies which are also
involved in environment
friendly practices.

There must be some

certification which confirms
that the product is green.

While buying a green product I

look for some certification,
which declares that the
product is environmentally
friendly.

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15. How will you describe your usage of green products? (attempt if you use green
products)

Mark only one oval per row.

I use I don't use

Organic food

Organic clothes

Cosmetics and personal care products

Electrical appliances

Attempt this section if you use Green products (except for the last two questions)
Section 4

16. If you use green products, what is your motive? Rank motives as per the
importance? (attempt if you use green products) ( 1 being least and 5 being
highest)

Mark only one oval per row.

1 2 3 4 5

Concern for Health

Concern for status

Concern for the environment

To use better quality products

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17. From where do you prefer to buy green products? Rank the point of purchases as
per your preference? (attempt if you use green products) ( 1 being least and 5
being highest)

Mark only one oval per row.

1 2 3 4 5

Retail Malls

Local shops

Internet

Teleshopping

Specialized shops/units

Factory Outlet

18. How frequently do you buy Green products? (attempt if you use green products)

Mark only one oval.

Once a Week

Once in a month

Once in a year

Regularly when needed

19. Do you repeat your purchase of Green products? (attempt if you use green
products)

Mark only one oval.

Yes

No

Maybe

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20. How will you describe your level of satisfaction regarding green products?
(attempt if you use green products)

Mark only one oval.

Very much satisfied

satisfied

Neutral

Dissatisfied

Very much dissatisfied

21. How would you express your willingness to recommend green products to friends
and relatives? (attempt if you use green products)

Mark only one oval.

Very much Unwilling

Neutral

Willing

Very much willing

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22. If you don’t use Green products please rate your reasons for non-usage

Mark only one oval per row.

Strongly Strongly
Disagree Undecided Agree
disagree agree

Lack of awareness about

green products.

Green products are very

expensive.

Green products are not

promoted properly.

Lack of confidence in the

performance of green
products

Green products are not

available in full range of
variety

Green products are not easily

available in shopping outlets

Labels of green products are

not informative, they don’t
fully inform about their
greeness

23. If you don’t use green products. Will you consider using green products in the
future?

Mark only one oval.

Yes

No

Maybe

Section 5

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24. Which of the following marketing strategies used for green products is more
effective in influencing your behaviour as a consumer of green products. Please
rank the strategies given as per your opinion: (1 being the least and 5 being the
highest)

Mark only one oval per row.

1 2 3 4 5

Advertisements using Green Themes

Self Explanatory Labels

Educational Campaigns

Certifications

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25. For the marketing strategies to be more effective in influencing your behaviour as
a consumer of green products what is your response to these statements. Please
indicate your level of agreement or disagreement with each of the statements on a
five-point scale as given below:

Mark only one oval per row.

Strongly Strongly
Disagree Undecieded Agree
disagree agree

Ads with green themes and

message about saving the
environment are good for
making people aware about
green products.

Product labels are good

source of information to see
the green contents of the
product.

Ads conveying message

about health and safety
benefits of green products
generate awareness
regarding how green
products are better for health
as well as environment.

Green labels explaining the

greenness of the product is
good way of creating
awareness about a green
product.

Educational campaigns are

good strategy to spread
information about green
products.

Products advertised in the

ads using green themes are
trustworthy.

Ads should tell how the

product is green.

Green products should be

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marketed in environment
friendly manner i.e. No print
ads, no hoardings, recycled
packaging.

Information given on product

label is trustworthy.

Using educational marketing

messages regarding
greenness of the product on
the label helps in building
consumer’s confidence in the
product.

While marketing the green

product information about
the performance of the green
product should also be given
along.

Ads promoting green

products only talk about the
greenness of the product not
about how they perform.

Taking certifications which

declare a product as green is
a good way of marketing
green products.

I have more confidence in

unadvertised green products
than in advertised ones**.

People should be educated

about the green products
through some public forums.

In the marketing
communication I expect to
be informed about how the
product is environment
friendly.

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9/1/2020 Demographic Profile

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