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  • Yamaha Digital Content Proposal PDF

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    RivalNorman-Syah
    25 views26 pages
    Yamaha proposes creating a YouTube channel to promote its flagship shop (FSS) and boost brand identity in the digital world. The channel would feature segments on customer experiences, web series, and engaging promotional content. It aims to reach 1,000 subscribers and 4,000 watch hours to achieve monetization. A marketing timeline shows content will be produced weekly and posted 3 times per week, with teasers on Instagram. Different visual identity and character options are presented to represent the FSS brand. The proposal provides a sneak peek of the YouTube concept and thanks the audience for their consideration.

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    YAMAHA DIGITAL CONTENT PROPOSAL.pdf

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    Yamaha proposes creating a YouTube channel to promote its flagship shop (FSS) and boost brand identity in the digital world. The channel would feature segments on customer experiences, web series, and engaging promotional content. It aims to reach 1,000 subscribers and 4,000 watch hours to achieve monetization. A marketing timeline shows content will be produced weekly and posted 3 times per week, with teasers on Instagram. Different visual identity and character options are presented to represent the FSS brand. The proposal provides a sneak peek of the YouTube concept and thanks the audience for their consideration.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    25 views26 pages

    Yamaha Digital Content Proposal PDF

    Uploaded by

    RivalNorman-Syah
    Yamaha proposes creating a YouTube channel to promote its flagship shop (FSS) and boost brand identity in the digital world. The channel would feature segments on customer experiences, web series, and engaging promotional content. It aims to reach 1,000 subscribers and 4,000 watch hours to achieve monetization. A marketing timeline shows content will be produced weekly and posted 3 times per week, with teasers on Instagram. Different visual identity and character options are presented to represent the FSS brand. The proposal provides a sneak peek of the YouTube concept and thanks the audience for their consideration.

    Copyright:

    © All Rights Reserved
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    of 26

    YOUTUBE

    DIGITAL CONTENT
    A Marketing Proposal
    THE BIG IDEA
    Why Youtube?
    01
    FLOW & TIMELINE
    How and when we are going to do it
    02 THE CHARACTER OF
    MAYA

    VISUAL IDENTITY
    TABLE OF 04 Maya as the digital character of
    YouTube

    The visual identity about the new


    brand of yamaha FSS brand in
    digital world
    03 CONTENTS
    THE SEGMENTS
    05 So the YouTube will have several
    segments that boost the FSS
    Identity

    SNEAK PEEK
    06 Here you could see the sneak
    peek of the YouTube Idea.
    YAMAHA
    Flagship
    Shop
    Bandung.
    Jl. Soekarno-Hatta, No.474A
    Batununggal, Bandung Kidul,
    Bandung City.
    West Java 40266
    01
    THE BIG IDEA
    01 The Big Idea

    - Teaser any content to YouTube -Sponsored Web Series


    - Gives hint and encourage -Hard Selling Liveshow
    followers to watch FSS Youtube -Featured Products & Facilities of FSS
    - Giveaways -Testimonials and Tips

    Integrate Instagram
    @yamahafssbandung Flagship Shop:

    3S
    to build traffic -Sales
    -Service
    -Spareparts

    Reaches:
    1000 Subs and 4000 Watch
    Hours
    MONETIZATION 1. Promote FS Products [Boost Sales]
    GOALS: 2. Promote FS Facilities for Customer
    3. Engage Customers and add Followers
    01 The Big Idea
    VIDEO PROFILE CONTENTS

    Yamaha Flagship Shop Facility

    Yamaha Flagship Shop Services

    Yamaha Flagship Shop Authentic

    Customer Experience

    Product Comparing:
    Price - Specification - User
    YOUTUBE MINIMUM TARGETS

    3 UPLOADS PER WEEK

    4000 WATCHING HOURS

    1000 YOUTUBE SUBSCRIBERS


    02
    FLOW & TIMELINE
    FLOW

    PREPARATION BRAINSTORMING COLLECTING DATA

    PRODUCTION POSTING REPEAT


    ENGAGING VIDEOS

    3 STARTS
    ∞
    TIMES
    A WEEK
    AUGUST 2020 Longer
    RESEARCH Videos Duration
    AND ANALYTICS Than Instagram
    TIMELINE
    August 2020
    Activity
    Week 1 Week 2
    Description
    1 2 3 4 5 6 7 8 9 10 11 12 13 14

    Production

    Teaser at IG

    Posting YT

    Ads IG & YT

    Meeting
    Evaluation

    *TABLE DESCRIPTION 1st August 2020 is Saturday

    Production : Every middle and the last of the week First week of the month would
    Posting YT : Every 2nd, 4th, and 6th day of the week be focused preparation and
    Teaser at IG : Always a day ahead before YT Posting production time
    Ads IG & YT : Depends on the ads package.
    TIMELINE
    August 2020
    Activity
    Week 3 Week 4
    Description
    15 16 17 18 19 20 21 22 23 24 25 26 27 28

    Production

    Teaser at IG

    Posting YT

    Ads IG & YT

    Meeting
    Evaluation

    *TABLE DESCRIPTION PAUSE WEEK: After a month there will


    be a cooling down week for review
    Production : Every middle and the last of the week evaluation and recreation ideas.
    Posting YT : Every 2nd, 4th, and 6th day of the week
    Teaser at IG : Always a day ahead before YT Posting
    Ads IG & YT : Depends on the ads package.
    03
    VISUAL IDENTITY
    Logo

    Alternatif #1 Alternatif #2 Alternatif #3


    Logo

    Alternatif #4 Alternatif #5
    Logo

    Alternatif #6 Alternatif #7
    ON SCREEN FOOTER

    Alternatif #1

    Alternatif #2
    04
    THE CHARACTER
    OF MAYA
    WELCOME MAYA!
    ANOTHER MAYA
    ANOTHER MAYA AGAIN!
    05
    THE SEGMENTS
    SEGMENTS

    CUSTOMER EXPERIENCE

    People will think about


    Yamaha FSS Youtube Channel FSS FEATURED
    when think about buying
    Through YouTube, Yamaha
    FSS would be the first source
    to inform dear customers
    WEB SERIES about highest services of FSS

    Web series would be the lure ENGAGING


    bait to attract viewers to know PROMO / SALE
    more about Yamaha FSS in the
    future Through YouTube, Yamaha
    FSS will inform dear
    customers about on going
    promo and sales
    06
    SNEAK PEEK
    SNEAK PEEK
    SNEAK PEEK

    Click Here to Watch


    THANKS
    Does anyone have any questions?

    rivalnormans@gmail.com
    +6281333354400
    Santosa Global Creative

    CREDITS: This presentation template was created by Slidesgo, including


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    Please keep this slide for attribution.

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