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IDEO CASE

The video exists of three parts.

This is the link for part 1:

http://youtu.be/JkHOxyafGpE

Secrets of IDEO success

1. Which are the secrets of IDEO success?


2. Why is there so much teamwork? Which would be the advantages and
disadvantages of developing the projects individually?
3. Explain the role of chaos in the processes.
4. How the company manages to achieve a culture of confidence and
acceptance?
5. How do they promote creativity?
6. Describe the phases of developing the first prototype by the
team.
7. How they discover customers’ needs and wants?

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