Chapter 6

TOURISM
ACT OF 2009
 Learning Objectives

•
Understand the importance and benefits of
Department of Tourism’s reorganization through
R.A. 9593 (Tourism Act of 2009) to the country;
•
Analyze the changes that has occurred in the
department especially to its attached agencies
after the implementation of the new law; and
•
Check the country’s status after this law’s
implementation.
 Presentation Outline

•
Tourism Act of 2009 – background
•
What is R. A. 9593 (Tourism Policy Act of 2009)?
•
DOT changes after the law implementation
(structure, attached agencies, funding,
functions/duties and policies)
•
Status of program implementation
R.A. 9593 (Background)

•
Approved by former President Gloria Macapagal-
Arroyo on May 12, 2009 and published in the Official
Gazette on July 13, 2009;
•
Approved by Congress as SENATE BILL 2213/HOUSE
BILL 5229, entitled:
“AN ACT DECLARING A NATIONAL POLICY FOR
TOURISM AS AN ENGINE OF INVESTMENT,
EMPLOYMENT, GROWTH AND NATIONAL
DEVELOPMENT AND STRENGTHENING THE DOT, ITS
ATTACHED AGENCIES, TO EFFECTIVELY IMPLEMENT
THAT POLICY…”
R.A. 9593 (Background)

•
IRR was signed on November 10, 2009 and published
November 12, 2009;
•
Signed by the former President during the “One
Visayas Summit on Climate Change” at Imperial
Palace, Cebu City;
Tourism Act of 2009

DECLARED POLICY: Tourism is an indispensable

element of the national economy and an industry
of national interest and importance; harnessed as
an engine of socio-economic growth/cultural
affirmation, to generate investment, foreign
exchange, employment and to mold national pride.
•
Strengthens the Department of Tourism (DOT) and its
attached agencies to effectively and efficiently
implement that policy, and appropriates funds
therefore.”
 The Department of
Tourism (DOT)
•
Primary planning, programming, coordinating
and implementing/regulatory agency in the
development and promotion of the tourism
industry.
 CHANGES AFTER THE
IMPLEMENTATION OF
R.A. 9593
 
Eighth
Outline
DOT Structure Level
Ninth Outline LevelClick
to edit Master text
styles

Click to edit the outline 
Click to edit the outline
text format text format
− Second Outline Level − Second Outline Level

Third Outline Level 
Third Outline Level
− Fourth Outline − Fourth Outline
Level Level
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Fifth Outline 
Fifth Outline
Level Level
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Sixth Outline 
Sixth Outline
Level Level
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Seventh 
Seventh
 After R.A. 9593, DOT
will be…
•
empowered to strengthen the different agencies attached
to it in order to more efficiently and effectively coordinate
the functions and resources of government for tourism
promotions and development programs, as well as
eliminate overlaps of functions.
•
given a bigger jet engine to make our tourism industry
very globally competitive” as the law allows the setting up
of a system of accreditation, standards-setting and
classification to make the tourism industry globally
competitive (former Secretary Ace Durano).
 
Eighth
Outline
Attached Agencies Level
Ninth Outline LevelClick
•
Before After text
to edit• Master
styles
•
Philippine Tourism Authority •
Tourism Infrastructure and

Click to edit the outline 
Click to edit
Enterprise Zonethe outline
Authority
•
Philippine Convention and
text format text format
Visitors Corporation •
Tourism Promotions Board
• − SecondAdministration
Intramuros Outline Level • − SecondAdministration
Intramuros Outline Level
•
Nayong Pilipino Foundation,
Third Outline Level •
Nayong Pilipino Foundation, Inc.
Third Outline Level
Inc. •
National Parks Development
− Fourth Outline − Fourth Outline
•
National Parks Development Committee
Level Level
Committee •
Duty Free Philippines Corporation

Fifth Outline 
Fifth Outline
Level
•
Philippine Retirement
Level Authority

Sixth Outline
•
Philippine Commission
 on Sports
Sixth Outline
Level Scuba Diving Level

Seventh 
Seventh
 Attached Agencies

•
From PTA to TIEZA
•
From PCVC to TPB
•
From DFP to DFPC
 TIEZA

•
a corporate body, to regulate and supervise
TEZs as well as develop, manage and supervise
tourism infrastructure projects in the country.
 TIEZA
Funding:
•
50% of the proceeds of travel taxes
•
Reasonable share from the collections of the Office of
Resource Generation
•
Income from TIEZA projects
•
At least 5% from the travel tax collection in the TIEZA
share shall be earmarked for historic, cultural, religious
and heritage sites and prime tourist destination
 TPB

•
To formulate and implement an integrated
domestic and international promotions and
marketing program, market the Philippines as a
major convention destination, ensure regular
advertisement abroad.
 TPB

Funding:
•
70% of the 50% income of the DFPC
•
At least 25% of the 50% share of the NG in PAGCOR
remittance
•
At least 25% of the NG share in the remittances from
airports/seaports
•
Special contingency fund- 10% of the allocation for
promotions shall be set aside for emergencies
Mandatory Accreditation

•
DOT shall prescribe and regulate standards for
the operation of tourism business. Primary
tourism enterprises shall be required to
periodically obtain accreditation.

•
Accreditation for Secondary tourism
Enterprises shall be voluntary.
LOCAL TOURISM DEVELOPMENT
PLANS/TOURISM OFFICERS


LGU’s shall prepare local tourism development
plans, land use, infrastructure development and
standards for tourism enterprises.

Every province, city or municipality which has
a significant tourism industry shall have a
permanent position for a tourism officer and
must also establish a tourist information and
assistance centre.
 Other Feature

•
PNP to create a Tourism Security Force within
areas of high tourism traffic.
CURRENT
STATUS
Projects/Programs
 Key Issues

•
Transition to RA 9593 (Tourism Act)
− Industry conflicts on IRR
− Organizational structure, staffing and funding
•
Major Industry Concerns
− Blacklisting
•
Key Hurdles to Increased Arrivals
− Limited access and interconnections to source markets
− Lack of, or inadequate, infrastructure and tourist facilities
•
Bottlenecks to Investment Generation
− Unfriendly business environment
− Inconsistent regulations
Immediate actions taken to
address key issues
•
Ongoing review of IRR, in consultation with
industry stakeholders;
•
Coordinate and fast-track implementation of
RA 9593;
•
Work with Economic Managers to address
nagging industry concerns.
 Status of Infrastructure Projects in
Central Philippines
Project Type Project Cost Status
(in Pesos)
Government 72.14B

Bicol International Airport Development Project 3.44B On-Going

Tacloban Airport Development Project 1.21 B Completed
Panglao Island International Airport Development Project 7.540 B On-Going
Siargao Airport Development Project 0.058 B Completed
Dumaguete Airport Development Project 0.290 B Completed
Puerto Princesa Airport Development Project 3.347 B Completed
Busuanga Airport Development Project 224.80 M Completed
Kalibo Airport Development Project 179.0 M Completed
Cebu North Coastal Road Project 2.696 B Completed
Bohol Circumferential Road Project 2.200 B Completed
Boracay Island Circumferential Road Project 60.0 M On-Going
Tubigon Port Development Project 20.00 M Completed
Balbagon Port Project 75.27 M Completed
South Rail Project 50.89 B On-Going
Private

Boracay Water Utility Project 1.169 B On-Going

Caticlan International Airport Development Project 2.507 B On-Going
TOTAL 75.817 B
International airlines have already announced
new regular and charter flights not only to
Manila but also to key tourist destinations.

New Iloilo Airport New Bacolod (Silay)

Airport
 TOURISM ECONOMIC ZONES (TEZ)
APPROVED INVESTMENTS
NAME OF APPROVED TEZ LOCATION SIZE
(HA.)
Boracay Eco-Village Resort Tourism Economic Zone Boracay Island 79.21

Eastbay Arts, Recreational and Tourism Zone San Roque, Angono 26.88
(Thunderbird Fiesta Resort & Casino) Binangonan, Rizal
Fort Ilocandia Tourism Economic Zone Laoag, Ilocos Norte 77.47
John Hay Social Tourism Economic Zone Baguio City 301.86
Misibis Resorts and Estates Bacacay, Albay 19.67
Newport City CyberTourism Zone (Megaworld Pasay City 25.34
development in Villamor Airbase)
Pamalican Island Tourism Ecozone (Joint venture of Cuyo, Palawan 89.75
Aboitiz and Andres Soriano groups)
Phil. BXT Corp. Tourism Economic Zone (Imperial Lapu – Lapu City 7.50
Palace Waterpark & Spa)
San Lazaro Tourism and Business Park (Manila Jockey Sta. Cruz, Manila 7.42
Club)
 Tourism Sector Level Value Chain

Awareness
Tour Transpor- Delivery and
and Perception Accom-
Package tation/ Tourist
of the modation
Acquisition Air Flight Satisfaction
Philippines

•
Awareness •
Sales •
Air •
Hotel capacity •
Tourist
and channels accessibility and utilization satisfaction
perception of and airports levels
•
Travel agents
the •
Quality and
Philippines
value of tourist
products and
services

All elements to be tracked and measured by the DOT