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Case 6 Comma Cloud Airlines Strategy For The Socially Distanced World PDF
Case 6 Comma Cloud Airlines Strategy For The Socially Distanced World PDF
CASE STUDY
Susan Smith, CEO of Comma Cloud meeting next week, she has to Potential Opportunities
airlines, has a board meeting coming present a turnaround strategy for your 1. Alter the revenue mix:
up—and she’s dreading the thought company.
• Segment and broaden revenue
of it. The market has already been
channels
very competitive, and then the airline
industry nosedived as the world
The Case Challenge • Justify additional costs, being
came to a halt during the COVID-19 Ms. Smith and Comma Cloud airlines sensitive to passengers and
lockdowns. This had a huge impact have identified that, to remain the board
on Comma Cloud’s finances. The profitable and competitive, they 2. Enhance promotion and
epidemic has altered the way people need a better strategy to deal with communication strategies:
travel, at least temporarily, now that the current situation. As a consulting • Promote sanitization strategy
social distancing has become a way partner, you are expected to perform of the airline fleet and staff
of life. Comma Cloud is the largest a detailed analysis and solution to
• Promote additional
low-cost carrier operating across align with post-COVID precautionary
precautionary measures for
Europe, and Ms. Smith needs to and preventive guidelines and identify
in-flight catering
figure out how to steer through the estimated impact on the financial
turbulence. As a CEO, Susan would health of the company. 3. Additional areas:
want to minimize the financial hit, in • Additional service lines at the
Ms. Smith identified a few areas
light of these developments as well airport
of opportunity for the airline to
as identify untapped opportunities incorporate for you to peruse, consider,
in different segments like marketing, and analyze.
logistics, and so on. At the board
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