Taka Tak V/S Competitor’s User Base:

After analysing the user and content generation and targeting of various apps, It can be easily
concluded that the 3 Apps are it biggest competitors: Instagram’s Reel, Roposo, Tik Tok and Share
Chat.

Others are still trying to gain market share but their disadvantage of lack of bloggers and celebrities
on their platforms and average user interface can easily be tackled by Taka Tak. However, there are
other competitors that are strategizing better and better in each next step. To compete with them
and sustain in the market, we need few strategies that are given below:

USER BASE OF DIFFERENT APPS IN INDIA

Others(Mitron,
Chingari,Trell)
Share Chat 4%
12%

Reel
13%

Tik Tok
Roposo 62%
8%
Taka Tak
1%

Different Strategies for increasing user base

• Keep being creative with various features like sound addition, filters and special effects like
4D motion
• Keep the editing and uploading easy.
• Have rewards like in-app currency which can be exchanged to get real cash
• Video challenges that are held weekly, where you can win amazing cash prizes.
• Upgrade the user interface make it classier and easier to navigate.
• Have collaboration features to collaborate with various celebrities and bloggers
• Using advanced AI algorithms to learn user preferences and then provide customized video
feeds to their users
• Making the cross viewing and sharing on other Apps like Instagram, WhatsApp easy
• Have a Facebook to Instagram platform transition Strategy to compete with its biggest
competitor i.e. Instagram’s Reel

• Content selection feature ability to search and view multiplicity of languages.

• Targeting people from different ethnicities
• Include famous dialogues and songs from different regional language films and artists
• Hashtag and channel preferences. Creates a cult around regional content, which creates a
loyal captive user base.

• It being a very new App needs advertisements on various Apps like Facebook and Instagram.
• It can start so and then keep posting good content of celebrities and popular people on its
other platforms.

• Changing the bad image associated with Short video Apps

• Should not be viewed as an app being used by naïve and useless and unemployed people.
• Can be tackled by targeting the majority of the elite youth
• For this Official channels of Celebrities, artists, sportspersons etc. can be asked to be
registered on the App.
• Improve the feel-good factor about using the app to create and view content.
• Avoiding the cringe worthy feeling associated with using Tik Tok.
• YouTube has very different user base. It has collection of long videos. The short video apps
have very different targets for only entertainment whereas YouTube can be used for various
education and learning purpose.

• YouTube has Compliance, filter and disclaimers to ensure suitability and safety of content
which the short Video Apps lack.