Vo Dang Phuc Duyen_Game Online

1. Using ladder of abstraction’s principles, write down a story for potential students to enroll our
faculty. (0.5p) – maximum 100 words.
Perhaps now you are wondering between the management economics departments of different
universities. I used to be like that! After all, I decided to choose The Faculty of Economics and
Business Administration to continue my dream. This facility is one of the largest universities in
our country, Univeristy of Transylvania, Brasov. Why did I decide to stop here? The most
important thing is quality of training. Established in 1990 - 1991, this is a large department, with
good teaching quality, prestigious lecturers, excellent research achievements. Above all, in the
international environment, there are many exchange students from different countries. Therefore,
this is a good choice for future and dreams.
2. Based on your personal brand archetype's tone of voice, write down an elevator pitch to
convince me to become your business angel. You should also specify what is your brand
archetype and what is the tone of the voice. (0.5p) – maximum 100words

Tone of voice: The tone of voice used for our commercials will be an energetic one,
expressing excitement, vitality, fun and joy. The same can be applied for our messages,
encouraging players to experiment, try out new games and new genres and to always
have fun. Our brand is all about the joy of playing video games and living so many
different and valuable adventures.
Brand archetype: The explorer, Jester
Hello, my name is Duyen Vo. E Game online invite you to log in to experience the
excitement and fun in the virtual world we create. Join now, do not wait anything!