ABSTRACT

Electronic sports or E-SPORTS is a competitive video gaming at a professional

level and every year its audience is growing by the tens of millions. Four Hundred Fifty-

four million people is expected to watch E-Sports Events last 2019 and is expected to

grow for another two hundred million in just two years. With the total E-Sports revenue is

expected to hit 1.1 billion dollar in just a year it’s no surprise that there are new multi-

million dollar E-Sports Arena are popping out around the globe. And about fifty-seven

percent of E-Sports biggest enthusiasts are located right here at the Asia Pacific region.

Competitive Tournaments of Gaming Industry is a billion dollar rising industry

worldwide. Philippines, as it is today, is part of gaming community and made some bold

moves to increase the industries popularity within us. E-Sports, or competitive video

games, is one of the new crops of sports in this decade. In other countries this is already

a reality, but here in the Philippines, it’s still just emerging and our local government has

been issuing professional licenses for our players, and the country also included it as a

medal sport in the 30th SEA Games that we are hosting.

There is current consensus among leading economists both locally and abroad

that the Philippines is now in a very good position for an economic take-off. The country

is being given a lot of positive names lately; the “New Asian Tiger” is one of them. Some

of the factors that led to this is that the Philippines, which accounts for a decent number

of percent of the global animation, competitive video games, and game development

market helps in boosting the increasing number of Business Processing Outsourcing

(BPO) in the country.

Philippines have the tools and materials as well as the talent but the problem is

lack of facility that would house products in terms of animation, competitive gaming

tournaments and merchandise similar to other BPO’s around the country which deal with

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the production, preproduction and the postproduction. At present, there are several small

and medium studios in the country providing jobs to thousands of animation/gaming

professionals directly and indirectly involved in the field, but this is not enough for the

industry to see an increase and a more developed and higher income-generating revenue

for the economy. This research will help promote and market the country’s animation and

gaming industry including other organizations involved here and abroad by giving

opportunities to people interested in this aspect. It will also showcase the talents and work

of the Filipino people. As a result the study came up with the Proposed E-Sports Stadium

with Institute for Animation and Gaming Development that will create a common

background for the gaming and non-gaming enthusiasts.

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 ACKNOWLEDGEMENT

The proponent would like to express her deepest gratitude to everyone who helped

her in making this research study possible. Above everything, the proponent

acknowledges the Almighty God for the strength he has blessed him and for not leaving

him alone all throughout this phase of his life. The proponent believes that nothing would

be possible if he had this battle alone.

The proponent is very grateful for all the support, whether financially, morally,

physically or spiritually, that came from his family. She recognizes the great effort of his

family on how they provide financial assistance for it is the struggle they face at the very

beginning of this study. He is very thankful for all the prayers they had given when finishing

this study seems very impossible.

To the greatest people he had met in college, the proponent is blessed to have

these people around him all throughout the completion of this project. Through thick and

thin, everything can be endured as long as these people are around the proponent. He is

grateful for all the memories they had shared and will share in the future.

To her classmates, ARC 5105, the proponent is blessed to have people like them

in his life. As the saying goes, quality over quantity. They may have been not more in

number, but the proponent guarantees that extreme happiness happens when they have

all the time to be together. This class may have faced all problems, but they stand firm to

continue their dreams in order to be in the respective profession.

To the instructors and faculty members of Architecture, Interior Design, and Fine

Arts Department, who played a big part in nourishing and enhancing the researcher’s

knowledge for the past years until the day that she is ready to face this bigger challenge

in his student life, thank you. They are the reason behind every challenge that the

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proponent tries to surpass, and the fulfilment of this thesis proposal is the greatest gift the

proponent could give back to them.

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 DEDICATION

In the fulfilment of this thesis proposal, the researcher would like to dedicate this

study to the following persons:

To his beloved parents, Michelle and Edmundo Marco;

To his siblings, Joshua and Mikaella Marco;

To his loving grandparents; Marlene and Felizardo Villostas

To his classmates, ARC-5105;

To the Department Professors;

To the citizens of Batangas City whose taxes became an instrument for the

researcher to continue this course until the end.

To all his fellow students of Batangas State University

Especially all Architecture, Interior Design and Fine Arts students;

This wonderful endeavour is all for you.

~ Eugene V. Marco

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 TABLE OF CONTENTS

TITLE PAGE i
ABSTRACT ii
ACKNOWLEDGEMENT iii
DEDICATION v
TABLE OF CONTENTS vi
LIST OF FIGURES vii
LIST OF TABLES viii
LIST OF APPENDICES ix

Chapter I – The Problem and Its Background

1.1 Introduction 1
1.2 Background of the Study 3
1.3 Significance of the Study 5
1.4 Objectives of the Study
1.4.1 Project Objectives 6
1.4.2 Design Objectives 7
1.5 Statement of the Problem 7
1.6 Theoretical Framework 8
1.7 Conceptual Framework 9
1.8 Scope and Delimitation 9
1.9 Definition of Terms 10
1.10 Acronym 13

Chapter II – Review of Related Literature

2.1 Foreign Researches 14
2.2 Local Researches 21
2.3 Foreign Studies 27
2.4 Synthesis 33

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Chapter III – Research Methodology
3.1 Research Design 36
3. 1.1 Research Paradigm 36
3. 1.2 Data Sources 39
3.2 Data Analysis and Presentation 41
3. 2.1 Site Selection 42
3. 2.1.1 Site Criteria 42
3. 2.1.2 System of Evaluation and Rating 43
3. 2.1.3 Site Justification 43
3.2.2 Site Data 46
3. 2.2.1 Macro Site 46
3. 2.2.2 Micro Site 91
3. 2.3 Site Analysis 97
3. 2.3.1 SWOT Analysis 87
3. 2.3.2 Summary of Site Analysis 99
3. 2.4 User’s Analysis
3. 2.4.1 User’s Demography 100
3. 2.4.2 Organizational Structure 105
3. 2.4.3 Behavioral Pattern/Analysis 107

Chapter IV – Architectural Programming

4.1 Spatial Organization 110
4 1.1 Spatial Identification 110
4.1.1.1 Staffing Requirements 110
4.2 Definition of Spatial Elements 120
4 2.1 Qualitative and Quantitative Elements 120
4.3 Graphical & Spatial Programming 130

Chapter V – Building and Site Concept

5.1 Structural System 138
5.2 Electrical System 158
5.3 Plumbing System 164
5.4 Sanitary System 167
5.5 Mechanical System 170

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 5.6 Fire Protection System 172
5.8 Communication and Electronic System 176
5.9 Environmental System 176
5.10 Waste Management System 178
5.11 Landscaping System 180

Chapter VI – Design Framework

6.1 Design Philosophy 182
6.2 Design Concept 182
6.2.1 Major Design Concept 182
6.2.2 Minor Design Concept 182
6.2.2.1 Specific Design Consideration 185
6.3 Architectural Style Guide 185
6.3.1 Modern Filipino Architecture 185
6.3.2 Modern Industrial Architecture 194

Chapter VII – Funding and Manner of Financing

7.1 Source of Funding 202
7.2 Probable Construction Cost 202
7.3 Return of Investment 209
7.3.1 Salary Expenses 209
7.3.2 Projected Annual Income 213
7.3.3 Computation of ROI 215

Chapter VIII – Findings, Conclusions and Recommendations

8.1 Findings 216
8.2 Conclusions 217
8.3 Recommendations 219

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 LIST OF TABLES
No. Title Page

Table 1.0 Specific Data Resources 39

Table 2.0 System Evaluation and Rating 43
Table 3.0 Existing General Land Use of Santa Rosa Basin in 65
Percentage Areas
Table 4.0 Historical Population Size and Change, City of Santa 68
Rosa: 1990, 2000, 2010 & 2015
Table 5.0 Historical Gross Population Density, City of Santa Rosa, 68
Laguna, 1990, 2000, 2010, 2013 & 2015
Table 6.0 Gross Population Density by Barangay, City of Santa 69
Rosa, 2015
Table 7.0 Distribution of Existing Land Uses in Santa Rosa City, 70
2015
Table 8.0 Distribution of Proposed Land Uses in Santa Rosa City, 70
2018-2026
Table 9.0 Employment Status, 2013-2014 79
Table 10 List of Establishments, By Type, 2012 80
Table 11 Summary of Observations, Implications and Possible 81
Interventions
Table 12 Level III System Water Rates, 1999 86
Table 13 Rate of Solid Waste Disposal at the Household Level in 88
Santa Rosa City
Table 14 Meralco Transmitter Tower (Main and Sub-Station) in 90
the City of Santa Rosa, Laguna, 2013
Table 15 Lot Bearings 95

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 LIST OF FIGURES
No. Title Page

Figure 1.0 Conceptual Paradigm 9

Figure 2.0 ESports Stadium in Arlington 15
Figure 3.0 The Gaming Stadium – Esports Stadium in Richmond, 16
British Columbia Canada
Figure 4.0 HyperX Esports Arena in Las Vegas 18
Figure 5.0 MAAC – Maya Academy of Advanced Cinematics 19
Figure 6.0 6.0 Mall of Asia Arena 21
Figure 7.0 Anino Game Development Studio in Manila 23
Figure 8.0 Highgrounds Cafe 24
Figure 9.0 SMX Convention Center in Manila 25
Figure 10 Fusion Arena – Esports Arena in Philadelphia 27
Figure 11 First Purpose-built e-sports Stadium, in China 29
Figure 12 Proposed ESports Stadium in Indiana 32
Figure 13 Research Paradigm 36
Figure 14 Barangay Sto. Domingo Site Pictures 44
Figure 15 Barangay Macabling Site Pictures 45
Figure 16 Map of CALABARZON 46
Figure 17 Map of Province of Laguna 47
Figure 18 Map of Sta. Rosa City 49
Figure 19 Orthophoto Map 51
Figure 20 City Contour Map 51
Figure 21 Road Network Map 51
Figure 22 Elevation Contour map 51
Figure 23 Evacuation Center Map 52
Figure 24 Geographical Location Map 52
Figure 25 Orthophoto Map 52
Figure 26 Irrigated Area Map 53
Figure 27 Land Use Map 1980 53
Figure 28 Land Use Map 2000 53
Figure 29 Land Use Map 2015 53
Figure 30 Land Use Map 2018-2026 54

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Figure 31 Road Characterization Map 54
Figure 32 Traffic Choke Point Map 54
Figure 33 Topographic Map 55

Figure 34 Leisure Map 55

Figure 35 Type of Rock Map 55
Figure 36 Type of Soil Map 56
Figure 37 Transmission Lines Map 56
Figure 38 Water Service Provider Map 56
Figure 39 Waterways Map 57
Figure 40 Wind Speed and Direction Map 57
Figure 41 Flash Flood Area and Submerged barangay Map 58
Figure 42 Population Density Map 58
Figure 43 Panoramic View of the Site 91
Figure 44 Site Picture-Portion A 92
Figure 45 Site Picture-Portion B 92
Figure 46 Site Picture-Portion C 92
Figure 47 Site Pictures-Panoramic 93
Figure 48 Road and Landmarks Map 94
Figure 49 Sun and Wind Orientation 96
Figure 50 Audience Growth Graph 100
Figure 51 Number of ESports Enthusiasts 100
Figure 52 Game Industry Global Revenue Chart 101
Figure 53 Philippine Consumer Insights 102
Figure 54 Top 100 Earners from the Philippines 104
Figure 55 Organizational Structure of Administration Department 105
Figure 56 Organizational Structure of Game Developers 106
Department
Figure 57 Organizational Structure of Faculty Department 106
Figure 58 Organizational Structure of Professional Training 107
Department
Figure 59 Behavioral Pattern of Public/Visitors 107
Figure 60 Behavioral Pattern of President/Administration 108
Department

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Figure 61 Behavioral Pattern of Game Developers 108
Figure 62 Behavioral Pattern of Student/Trainee 108
Figure 63 Behavioral Pattern of Pro Gamer/Coach/Manager 109
Figure 64 Behavioral Pattern of Faculty 109
Figure 65 Matrix Diagram & Bubble Diagram – Administration 130
Spaces
Figure 66 Matrix Diagram & Bubble Diagram – Gaming Studio 131
Spaces
Figure 67 Matrix Diagram & Bubble Diagram – Classroom Spaces 131
Figure 68 Matrix Diagram & Bubble Diagram – Pre-production 132
Studio Spaces
Figure 69 Matrix Diagram & Bubble Diagram – Post-production 133
Studio Spaces
Figure 70 Matrix Diagram & Bubble Diagram – Advance Studio 134
Spaces
Figure 71 Matrix Diagram & Bubble Diagram – Professional 135
Gamer’s Training Base Spaces
Figure 72 Matrix Diagram & Bubble Diagram – Gamer Gallery 136
Spaces
Figure 73 Matrix Diagram & Bubble Diagram – Arena 137

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 LIST OF APPENDICES

No. Title

Appendix A Zoning of certain land parcels from Office of the Sta. Rosa City
Zoning Administrator
Appendix B Tax Declaration of Real Property from the Office of the Sta. Rosa
City Assessor
Appendix C Property Identification Map from the Office of the Sta. Rosa City
Assessor
Appendix D Certified True Copy of Land Title from the Registry of Deeds for
Province of Laguna, Calamba Branch

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