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3 Communication  The company website

Student A
News blog Forum & picture gallery
Customers can read the latest Customers can upload
news about your company and photographs and recipes of the
its products. dishes they have made with
your products. They can also
Order tracking comment on your products.
Customers can follow the real-
time status of their order with Recipes
automated emails which tell them
Customers can read (and see
when their goods are packed,
pictures of) recipes that have
sent and should arrive.
been made with your products
by professional chefs.
Our team
Customers can see photographs Our producers
of the people who work for your
Customers can read articles
company, who they are and what
about the farmers and other
they do.
producers who provide the
Recommend a friend food and drink that you sell.

Customers can give you the name Click and collect


and email address of a friend who
might like your products. They Customers can arrange to
receive a discount if their friend collect their order from their
orders something. nearest shop.

Student B
Interactive activities Our famous customers

Customers can do quizzes, Customers can read about famous


competitions and surveys restaurants, organizations,
to win your products. celebrities, etc. who regularly buy
and use your products.
Gift service
Mix and match
Customers can choose a
variety of products, which When customers choose a
you put in an attractive gift product, they are automatically
box (with a card) and send told about your other products that
to one of their friends. go with it (e.g., a sauce that would
go well with a particular meat).
Shopping app
FAQ
Customers can download
your company app to A list of frequently asked
their mobile. questions that your customers
ask, and the replies to these
questions.
About us
Customers can read about
Store finder
your company: how it
started, who runs it, your Customers enter their postcode to
company ‘philosophy’, etc. find your nearest shop.

Navigate C1 Teacher’s Guide 243 Photocopiable © Oxford University Press 2016

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