URIEL LEE

(224) 625-0133 | uclee@wisc.edu | linkedin.com/in/urielclee

EDUCATION
December 2020 Bachelor of Science, University of Wisconsin - Madison Madison, WI
Retailing and Consumer Behavior major with Digital Studies and Entrepreneurship minors
3.8 GPA, Dean’s High Honor List

Summer 2018 Study Abroad, Ewha Women’s University Seoul, KR

Participated in international exchange program over summer

EXPERIENCE
May 2020 – Sep 2020 Event Options, Marketing and Branding Intern Remote
• Enhanced product information system of 1000 vendors through Excel
• Formulated new strategies to keep competitive during changing COVID-19 event
landscape using Infegy

May 2019 – Sep 2019 CAMPO Alpaca, Field Marketing Intern Madison, WI
• Assisted in photo and video shoots for content creation using Adobe Suite
• Conducted 3 in-person and virtual interviews for 3 articles within 3 weeks
• Improved social media and purchasing behavior analytics to gain 8.2k followers in 1
month using WGSN

Sep 2018 – May 2020 Center for Educational Opportunity, Communications Specialist Madison, WI
• Organized fundraising and celebratory events for 200+ guests
• Directed social media, digital marketing strategy, and initiatives to promote brand
building, follower retention, and engagement

Sept 2018 – Jan 2019 Brick House Studios, Marketing Assistant Verona, WI
• Collaborated with client and vendors to establish long-term goals and strategies
• Analyzed and allocated budget of $5,000 in long-term business investments
• Scouted 10 potential vendors and landed 5 to rent out space

Sept 2017 – Sept 2019 School of Human Ecology, Research Assistant Madison, WI
• Communicated as a liaison between 3 student offices and researchers
• Compiled and organized research data to produce reports using Python
• Designed survey instruments and guides for focus groups

VOLUNTEER
Sept 2018 – Present TED, Marketing Assistant Madison, WI
• Designed marketing poster to be made into 200 handouts with Adobe Photoshop
• Marketed and advertised for TEDxMadison through updating Facebook, Instagram, and
Twitter

Sept 2018 – May 2020 Liberty in North Korea, President Madison, WI

• Contacted 8 organizations to coordinate 6 collaborative social and fundraising events
• Fundraised $3000 within a year with only 5 starting members