UNIVERSITY OF THE EAST- MANILA

DEPARTMENT OF TOURISM AND

HOSPITALITY MANAGEMENT

ESTABLISHING A RESTAURANT IN
BALETE, BATANGAS

HERNANDEZ, JOHN REYNEL G.

 CHAPTER 1

INTRODUCTION
ESTABLISHING A RESTAURANT IN BALETE, BATANGAS

This chapter presents the Objectives of the study, Framework, Methodology and
the Inventory of existing plans.

Balete is located in the City of Batangas in the province of Batangas which is in

the Island of luzon and classified as within Region IV-A. The small lakeside town of
Balete was, until 1949, part of the City of Lipa. In fact, it was one of the sites of old Lipa
before it was abandoned in the 18th century because of the continuing violent activity of
Taal Volcano. In the present day, Balete is a 5th class municipality with a land area of
2,500 hectares and a 2015 population of 22,661. Balete is made up of 13 barangas and
is part of the province’s 3rd legislative district. It can be reached from Manila via the
Southern Tagalog Arterial Road through the city of Lipa.

The Lomi and Goto Space was first established by the Hernandez in the city of
Looc, Balete in Batangas. The restaurant plays a role in introducing the delicacies of
Balete to the tourists that makes it a go-to place of tourists when they come in Balete.
The location offers so much to the tourists because it has a bay view of the Taal
Volcano. The exterior design of the restaurant was inspired and designed by, of course
the Taal Volcano. Even so, the interior design of the restaurant does have a healthier
and cozy environment that makes it incredibly pleasing for the tourists to eat and relax.

OBJECTIVES OF THE STUDY

 To make Balete, Batangas’ delicacies known in the whole Philippines.

 To provide the tourists a quality experience in a restaurant in Balate.
 To bestow caliber dishes and service to the tourists of the province.
 To make tourists keep coming back to Balete due to the food we serve.
  To make Balete, Batangas province known in the whole country.

A. FRAMEWORK

LOMI AND GOTO ASSESSMENT OF THE COMMUNITY

SPACE POTENTIALS  Employment
opportunities
Strengths:
 Chance to introduce
 Aesthetic value of the province
BALETE, BATANGAS
the interior and delicacies.
exterior design.
 Improving of the
 Outside view of the province economic
Taal Volcano. sector.
IMPORTANCE OF  Surrounded by the  Improvement of
sea and mountains. environmental
ESTABLISHING A quality.
 Fresh and relaxing
RESTAURANT IN THE SITE environment.  Socio cultural
 Great contribution to the Weakness:
economic sector of the MUNICIPALITY
 Long distance
area.
location.  Boost incoming
 Help maximize the potential
of the area to cater more  Long ride visitors.
tourists coming. destination.  Further create the
 Services offered will name of the city,
compensate for what the
opening doors for
location lacks (e.g. malls,
parks, entertainment places SERVICES AND business/opportuniti
etc.) FACILITIES es for investment.
 Since the site is still  Modern-Filipino  Ability to sell
undeveloped, establishing interior and exterior
external
a restaurant will also design. destinations close to
establish the name of  24/7 hours service.
Balete, Batangas as an facility.
 Can be a hangout
emerging tourist  Upgrade of roads
destination. place to stay in.
 Discounts and and other facilities.
 Encourage and foster
environmental special offers.  Expand the city’s
consciousness and  Monthly and opportunities for
responsible ecotourism Seasonal building other
among visitors. specialties offer. establishments.
 Figure 1.1
Framework of establishment
Restaurant in Balete,
B. METHODOLOGY Batangas
The study will use Descriptive method of research. Kerlinger (1973)
considered survey/descriptive research as social scientific research and focuses
on people, the vital facts of people, and their beliefs, opinions, attitudes,
motivations and behavior. This is appropriate for the main objective of this study
which is to attract tourists in the province of Balete, Batangas to make it well
known in the whole country with the use of establishing a restaurant. The term
descriptive research refers to the kind of research issue, design, and analysis of
data that will be applied to a particular subject. Descriptive statistics say what is,
while inferential statistics seek to discern cause and effect.

C. INSTRUMENTS
Instruments to be used in the research:

A. Internet
http://calabarzon.dilg.gov.ph/130-old-lgus/old-batangas-lgus/518-
balete
https://www.batangashistory.date/2018/06/create-balete.html
http://members.aect.org/edtech/ed1/41/41-01.html
https://www.philatlas.com/luzon/r04a/batangas/balete.html

D. INVENTORY OF EXISTING PLANS

1) Economic sector
 In terms of tourism, Balete, Batangas has only a few famous products
which is the honey and it was in the Honey Bee Farms. There are also
the Taal Volcano Crater and Taal Lake that can be seen clearly in the
city of Balete. The Marian Orchard, a pilgrimage center or place that the
tourists can go to when they go there. And a number of resorts namely,
 the ESL Resort, Punto Miguel Lakeshore Resort, Nayomi Sanctuary
Resort, and Cintai Corito’s Garden.

2) Social sector
 In terms of schools, there’s only a few schools built in Balete, Batangas,
a number of elementary school, junior high school, and a senior high
school. No hospitals, no cemeteries and no memorial parks. However,
in the whole Batangas, there are a total pf 16 government health
facilities and a total of 60 private health facilities. In terms of Cemeteries
and Memorial Parks, there are 57 total number of public cemeteries and
61 total number of private cemeteries.
3) Physical sector
 The City of Batangas is a coastal town located in a cove-like shape in
the southeastern part of Batangas Province and geographically located
at 13 degrees, 45 minutes and 25.96 seconds north latitude and 121
degrees, 3 minutes and 29.2 seconds east longitude. Batangas City has
a rolling slope terrain varying from 0 per cent to 30%. The municipal
center of Balete is situated at approximately 14° 1' North, 121° 6' East,
in the island of Luzon. Elevation at these coordinates is estimated at
13.6 meters or 44.5 feet above mean sea level.
4) Infrastructure sector
 In terms of Roads Inventory, there are a total length in km of 554.83 in
national and a 514.01 in provincial. In Bridges Inventory, there are a
total number of 148 bridges in national and 144 bridges in provincial.
terms of ports, there are 6 government ports total in whole Batangas
and 27 private ports. There are also a total number of 11 shipping lines
in whole Batangas area. For airports, there is only one which is in Lipa
City named Fernando Airbase. Lastly, a power plant servicing in the city
of Balete named BALETEC II.
5) Institutional sector
 In 1994, the Province of Batangas began to apply the ICM framework to
manage Batangas Bay development. The GEF-funded demonstration
project culminated in the creation and implementation of the Strategic
Environmental Management Plan (SEMP) consisting of six major areas
of action: legal and institutional structures, integrated policy and
planning processes, integrated management and technological
initiatives, advancement of management and technical capabilities,
enhancement of the knowledge base and sustainable growth of finance.
Technical, administrative and financial support was given from 1999
until now through routine allocation from the provincial budget.