IDEAS:

I. SELLING AGENCY:

1. EMI option to be introduced in buying of material to the customer. Even EMI

option to be introduced in all our other portals also. When the credit facility
extends automatically large number of customs shows interest in doing
business.
2. For this we need to talk to private financiers like bajaj finance, Home credit etc.,
and we should make them to convenient for giving loans to small MSME /
vendors for buying of scrap etc.,
3. It is also one of the pillar for “ATMANIRBHAR” to encourage small industrial
institutions / vendors / organizations and also to improve our business growth.
4. Registration fee to be reduced to be the extent possible so that large number of
enthusiastic customers to register in our portal.
5. It is advised to registration fee upto: Rs.3,5000/- for 1 year, Rs.5,000/- for 2
years and Rs.10,000/- for 5 years and Rs.20,000/- for lifetime buyer
registration.
6. Why don’t we try for IPL player’s auction? We may contact the organizers of
the IPL to conduct players auction. May not be successful in the 1 st year of trial
for business but we definitely successful in the coming years.

2. E-PROCUREMENT / E-TENDER: My view in this area is very less prominent and

each and every company having their own portal without much customization.
So we may go as it is in this segment.

3. RETAIL SOFTWARE:

MSTC has vast scope in retail sector. We need to focus on this, MSTC has capability to
catch up the competition from private companies.

Give widespread publicity in retail marketing. This is having wide scope and having
good future prospects. Govt. Depts./PSUs may be offered free of cost software
applications on trial basis. We may take this into private sectors simultaneously for
better business prospects.

Have to be well conversant to the challenges taking by the private IT sector / e-

commerce companies, even we should ready to update all employees accordingly with
new technologies and we may appoint instructors on weekly basis for innovative
technologies introduced in the retail sector.

A separate marketing & strategy team to be appointed exclusively for retail software
within the professionally appointed / already appointed young and dynamic result
oriented and ready to take challenges by enthusiastic employees.

4. E-COMMERCE:
 OTHER MSTC’s WEBSITES FOR SALE OF AGRI BUSINESS / M3- METAL MANDI/ E-
RAKAM/ JAIVIKKHETI PORTAL.

We may design single website for all the needs in e-commerce by searching, one
can find out their respective material / items in the website.

MSTC is already in e-commerce business it have vast business potential in the e-

commerce industry. In the era of globalization to meet the global standards, we
should adopt the work culture which needs to suits to the best in the industry.

E-commerce is vast area and there is no limitation for business expansion in the
area of e-commerce. Besides, Agri produce / Metal mandi /e-Rakam, we can also
put other material like government linked Handloom clothes / O-Optex stores in AP
(for cloths sales)/ respective State cloth industries and toy making industries.

And toys like LACQUER TOYS (Kondapalli / Lepakshi) and other state also having
their own handicraft toys / other special toys in other states may be put into
specially designed / already designed website which will be customized according
to the present need may be put up for sale.

The website adds financial strength to the company by way of different types of
advertisements if we are ready to organize and we may also collect some buyer
hidden charges by selling different items through website. We must add the seller
for fee cost for selling their items through our website.

And we may also try for household for sale in e-commerce business. The website
must be user friendly like private corporate websites like AMAZON, FLIPKART etc.,

WRITEUP

1. Centralized call centre (voice based / non-voice based) for all regions / branches to be
operated for all customers at corporate level on major Indian languages. So that work
load of employees may be reduced and they may keep on track of new business areas.

2. Exclusive marketing professionals may be selected from the existing executives /non-
executives. Offer extra incentives for particular employee for quantum of business
they done.

3. Employees to be motivated to accept the global challenges on working environment.

4. Websites are user friendly like we have separate website for each business instead
may use single website which consists of all items on a single click whether it may be e-
Rakam/ Jaivikkheti portal /M3 – Metal mandi or any new website. Universal login ID
must be preferred in whatever our websites.

5. We should not compare with our peers instead we may compare with global standards
in the industry.

6. It is better to have a link directly at our corporate website: www.mstcindia.co.in for

auction related payments that may be EMD/SD etc.,
 7. SMS for preparation of D.O./S.O /EMD ETC., through registered mobile number
immediately when transaction completes from outside.

8. Each and every transaction track to be displayed through SMS at every stage of
transaction starts / to be started / completed.

9. All employees be given equal opportunities in business developing they can be asked
to give their feedback weekly / monthly through their corporate mail ID. And they will be
suitably rewarded. Quarterly / half-yearly/yearly.

10. Online renewal / new registration to be simplified and customer need not come to the
respective offices for physical verification for card renewal / new registration. If
needed registered mobile number through Adhar to be veified online itself. If adhar
not linked with register mobile number, DSC key with signature can be used for
registration as presently using in GST registration.

11. New principals who have less quantity / one time sale material need not required
exclusive agreements.

12. Central Govt. / PSU presently are in business with us requested to give their co-
business partners/suppliers / buyers/ companies whether they may Govt./ private
asked to recommend about MSTC or reference may be provided so that we directly
contact them. It is one and the best way of going MSTC into business strategically to
gain principals.

13. We are doing thousand crores of business still we are lack behind our prominence in
the country. Advertisement plays a key role in any industries prominence.

14. We may increase our prominence by way of digital media. We should create an
exclusive ID in face book / twitter / instagram and we may ask our employees to share
it likewise. We may approach our principal customers to like it or share it or view. It
expands to more and more people. If you count our strength it is 500 members and
our principal base is 2000 and our customer base is 1,00,000 plus. It would be atleast
a million shares / view / likes in a day /week / month to grow our company
prominence.

15. And also once auction / sale / purchase and procurement / online sale of material /
items we may also ask vendor / principal / customer for their view / comment. So,
that we may improve our business model in future business prospects.

It is advised all queries to be answered through call centre and there should not be any direct
human interaction between customer & employee.

*************************************