IMC Competitor Analysis

Honey and Spice

About the company

With the belief that bees are an integral part of man’s ecosystem, Honey and Spice was founded by a
couple of entrepreneurs who are passionate about honey, bees and beekeeping. The company
works with numerous small farmers and indigenous forest tribes from diverse regions of India.

How have they positioned themselves?

- Purest honey straight from the honeycombs

- Unprocessed raw honey
- Mission to make 100% raw wild honey part of everybody’s lifestyle
- Believe in producing natural products with sustainable methods

Points of Parity

- Raw pure honey

- Unprocessed
- Without any additives
- Natural ingredients

Points of Differentiation

- Adopts sustainable methods of production

- Empowers tribal families who produce the honey
- Sells spices infused honey – variety of flavours
- Also delves into selling lip balms

Product portfolio and pricing

Main types of honey provided by Honey and Spice:

1. Wild Honey
2. Sweet Honey
3. Naturally spiced/flavoured honey

Products available on the company’s website:

1. Hone and Spice Raw Wild honey: 250 gm = Rs. 295, 500 gm = Rs. 540 (Available from four
regions – Central India, South India, Himalayan Region and Eastern Ghats
2. Hone and Spice Premium Kashmir Honey: 250 gm = Rs. 295, 500 gm = Rs. 540
3. Honey and Spice Raw Local Honey: 250 gm = Rs. 240, 500 gm = Rs. 460
4. Honey and Spice Apple Cider Vinegar: 500 ml for Rs. 286
5. Cinnamon Honey: 250 gm = Rs. 250, 500 gm = Rs. 460
6. Tropical Blossom Honey = 250 gm = Rs. 250, 500 gm = Rs. 460
7. Sweet Honey = 250 gm = Rs. 250, 500 gm = Rs. 460
8. Raw Cliff Honey = 250 gm for Rs. 340
9. Ginger Honey = Rs. 250, 500 gm = Rs. 460
10. Tulsi Honey = Rs. 250, 500 gm = Rs. 460
11. Rosewood Honey = Rs. 250, 500 gm = Rs. 460
12. Honey and Spice Sampler Set = 6*70 gm samples for Rs. 550
Product Packaging:

Honey and Spice Social Media Presence

Instagram Page

No. of followers – 4350

No. of posts – 171

About the page:

- Mostly educates users about different types of honey sold by them

- Tells people about the various health benefits of honey
- Posts once in almost two weeks on an average
- Shares client testimonials on their feed
- Makes people aware about their products on the website
- Maintains a raw honey blog also
Facebook Page

No. of followers: 23,691

No. of page likes: 23,029

About the page:

- Very well maintained

- Aesthetically pleasing
- Educational content on honey
- Posts regular updates about their operations and products
- Proper contact information provided

Twitter Page

No. of followers: 139

- Not much active on Twitter handle

- Not much engagement on tweets by followers
- Used for posting general updates about the brand