Introduction

Over the past few years, Social media has grown to be a phenomenon in our
Filipino youth. Social Media are websites and applications that enable users to create and
share content or participate in social networking. Social Media plays an important role in
every person’s life. It is easier for them to communicate, access information and provide
information via social media platforms; Facebook, Twitter and etc. Social Media is about
collaborating, networking, sharing and generating knowledge and content, all of those
features are of great value in the context of higher education (Priyanka Gupta, 2015). But still,
Social Media is considered to be the deteriorating agent in academics by some people. A
study of Weiser (2008) shows that the vast majority of college students are using
Facebook, Twitter and etc (Hitam and Idrus, 2014).

For significant reasons such as making new friends and locating old friends.
However, they also suggested that people use social media apps and platforms not only for
social purposes but also for educational purposes. According to Ellison et al., (2007) research
results, it shows that people use social media only for fun, to have contact with friends, and to
follow photos, videos, events and etc (Hitam and Idrus, 2014). Thus, it can be said that social
media is rarely used for educational purposes. It appears therefore that social media fulfill
its role as it was intended by its creators; to support social networks. Statistics show that women
spend more time on social media than men, however women use social media more effectively
than men (Priestly, 2017).

A study of Hitam and Idrus (2014) revealed that women are more likely to engage
in online communication to maintain personal connections and for learning preferences,
whereas men use online communication for pursuing sexual interest and romance. Nowadays,
social media platforms are used for various reasons whether be it for social networking,
social marketing, learning and educational purposes, pleasure and sometimes use negatively such
as cyber bullying, stereotyping, pornography and even a go-to place for depressed people.
Teenagers today are not even aware now just a single post of their personal details can
affect their privacy. The use of social media really affects one’s life whether be it their social
aspects, privacy, health, and performance in school.

Background of the Study

Social media is the most recent form of media and have also gained astounding
worldwide growth. It has become a part of everyone's life. Social media is a very broad term and
really encompasses several different types of media, such as videos, blogs, etc. It is a place
where you can transmit information about other people. Social media is a vehicle for
communication and it lets everyone share content that other people can share, in turn, with their
online connections. It provides young people with a range of benefits and opportunities to
empower themselves in a variety of ways. Young people can maintain social connections and
can access more information than ever before. It has become a place where we spend many hours
for the purpose of business or leisure or socializing with others or other purposes.

Facebook is described as a website for online social networking, where individuals can
create profiles, share information about themselves, such as photos and quotes, and react to or
connect to information posted by others. While Twitter is a social networking platform where
you can post 280 characters status updates that can be seen by anyone who has chosen to follow
you, better known as “tweets”. Aside from that, users could also attach pictures, gifs, embed
YouTube videos and links of different websites like change.org

Although Twitter networks ideas and subjects, Facebook networks individuals. Facebook
helps you to write a novel. Twitter restricts each tweet to 280 characters. In order to organize
ideas / subjects, Facebook and Twitter make the use of hashtags. These concepts were
implemented by Facebook, patterned after Twitter. Both networks are capable of allowing the
branding to be used in any personalization. As Twitter's call to action is to follow, Facebook
makes likes and contacts. You're going to like or post something on Facebook. Yet you can
Retweet or Like Something inside of Twitter. Your old elementary friends or high school love
interests can be found on Facebook. The newest subject trends, such as the Oscars, News,
Celebrity Stories and more, can be found on Twitter.

According to Pascual Bea (2019) the effects of social media such as Twitter and
Facebook on Filipino culture. It makes it easier for someone on the optimistic side to
communicate with friends and family. It also made it hassle-free to start events and activities. On
the other hand, the negative consequences are as follows: first, it has made it possible for poor
and potentially dangerous knowledge to be disseminated; second, it has become a new forum for
abuse and crime, such as fraud and identification.

Through this study, the various aims of Twitter vs. Facebook need to be understood.
Twitter is intended mainly to share thoughts, whereas Facebook is intended to communicate with
friends and family. In comparison, Facebook has a broader audience with all age groups, while
the audience with Twitter is mainly between the ages of 18-29. However, it's important to decide
which one the audience likes and customize the content to fit any platform.

That’s why the researchers aim to study and analyze these impacts on the Filipino youth.
We, the researchers would like to study these impacts and (figure out the root cause of these
negative impacts.)

Research Procedures:
Researchers gathered the data for the analysis by means of a questionnaire.
 1. The researchers would check first the questionnaire by transmitting it to the online users
of twitter and Facebook.
2. The researcher will distribute the questionnaire to the respondents of the study.
3. The researcher prepared a data analysis as soon as the information was processed.

Research Instrument:
A descriptive approach was used to collect further information. The data collection
method for this analysis is the Questionnaire. The questionnaire provided questions that helped
identify the impact of using Facebook and Twitter on the Filipino youth.

Forsey, C. (2020) Twitter, Facebook or Instagram which platform should be on. Retrieved from
https://blog.hubspot.com/marketing/twitter-vs-facebook

https://www.sagisag.com/article/642/technology/the-implications-of-social-media-in-the-
philippines