UNIVERSITI TEKNOLOGI MARA

THE IMPACT OF SOCIAL MEDIA INFLUENCER TOWARDS FEMALE

INSTAGRAMMERS PHYSICAL APPEARANCE

AZIRA BINTI MD THANI

2016428064

COMMUNICATION RESEARCH
COM 569

LECTURE’S NAME:
WAN HARTINI WAN ZAINODIN

BACHLOR IN INTERPERSONAL COMMUNICATION

DECEMBER 2017
 TABLE OF CONTENT

ITEMS PAGE
BACKGROUND OF THE STUDY 1
PROBLEM STATEMENT 2
RESEARCH OBJECTIVES 3
RESEARCH QUESTIONS 3
SIGNIFICANCE OF STUDY 3
CONCEPTUAL DEFINITION 4
LITERATURE REVIEW 5-8
COMMUNICATION THEORY 9
CONCEPTUAL FRAMEWORK 10
RESEARCH METHODS 11
RESEARCH PARADIGM 11
QUANTITATIVE APPROACH 11
RESEARCH DESIGN 12
SURVEY 12
TARGET POPULATION AND SAMPLE 12
RESEARCH INSTRUMENT 13
QUESTIONNAIRES 14-16
OPERATIONAL DEFINITION 17
DATA ANALYSIS 17
SAMPLING TECHNIQUE 17
PILOT STUDY 17
CRONBACH ALPHA 18-22
REFERENCES 23-27