RESEARCH

DESIGN

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SUBJECT : BUSINESS RESEARCH
METHODS
DY PATIL INTERNATIONAL UNIVERSITY

GROUP STUDENTS :
o NAKUL PATIL 01
o SHIKHA KUSHWAHA 02
o RUCHA GAIKWAD 03
o SHRIYA KUSHWAHA 04
o RUTVEEK SWAMI 05
o SNEHA DEB 06
o PINKAL DEORE 07
o PRATHMESH KIRDAT 08
o VANSHIKA PAUNIKAR 09 2
o ABHISHEK NIGAM 10
CHARACTERISTICS OF A GOOD BUSINESS
RESEARCH WHAT IS BUSINESS RESEARCH ?

o Business research is defined

o Systematic - Uniform universally
as the systematic and
o Logical- Defining pattern objective process of
generating information for
o Empirical - Form experience aid in making business
decisions
o Replicable – should be repetitive

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AREAS WHERE BUSINESS RESEARCH IS USED

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REASON WHY BUSINESS RESEARCH IS USED

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 RESEARCH PROCESS
EXTENSIVE
PROBLEM
LITRATURE
DEFINATION
SURVEY

DEVELOPING PREPARING
THE THE RESEARCH
HYPOTHESIS DESIGN

DATA
SAMPLING
COLLECTION

ANALYSIS OF HYPOTHESIS
INTRODUCTION TO RESEARCH
DESIGN
“A research design is the arrangement of conditions for
collection and analysis of data in a manner that aims to
combine relevance to the research purpose with
economy in procedure.”

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WHY RESEARCH DESIGN IS NECESSARY ?
o It reduces inaccuracy.
o Helps to get maximum efficiency and reliability.
o Eliminates bias and marginal errors.
o Minimizes wastage of time.
o Helpful for collecting research materials.
o Helpful for testing of hypothesis.
o Gives an idea regarding the type of resources required in terms of money,
manpower, time, and efforts.
o Provides an overview to other experts.
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o Guides the research in the right direction.
 FEATURES OF A GOOD
RESEARCH DESIGN

o A good design is often characterized by adjectives like flexible, appropriate,

efficient, economical etc. .

o The design which minimizes bias and maximizes the reliability of the data
collected and analyzed is considered a good design.

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SOME OTHER FEATURES OF RESEARCH DESIGN

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 o The means of obtaining information.
CONSIDERED FACTORS OF A
o The availability and skills of the researcher and his staff.
RESEARCH DESIGN
o The objective of the problem to be studied.

o The nature of the problem to be studied.

o The availability of time and money for the research work.

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IMPORTANT CONCEPTS RELATING TO RESEARCH DESIGN

o Dependent and independent variables

o Extraneous variable
o Control
o Confounded relationship
o Research hypothesis 
o Experimental and non-experimental hypothesis-testing research
o Experimental and control groups
o Treatments

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PARTS OF RESEARCH DESIGN
SAMPLING DESIGN :
o It deals with the method of selecting items to be observed for the given study.

OBSERVATIONAL DESIGN :
o It relates to the conditions under which the observations are to be made.

STATISTICAL DESIGN :
o It concerns with the question of how many items are to be observed and how the information
and data gathered are to be analyzed.

OPERATIONAL DESIGN :
o It deals with the techniques by which the procedures specified in the sampling, statistical
and observational designs can be carried out. 14
BROADLY EXPLAINED RESEARCH DESIGNS

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DIFFERENT RESEARCH DESIGNS

EXPLORATORY RESEARCH DESCRIPTIVE RESEARCH

DESIGN
It is defined as a research used
to investigate a problem which
is not clearly defined.
DESIGN
It is defined as a research that
describes the characteristics of
the population or phenomenon
that is being studied.

CAUSAL RESEARCH
DESIGN 16

It is the investigation of
EXPLORATORY/POST FACTRO
RESEARCH
USES TYPES
o Formulate problem precisely o Literature survey
o Develop Hypothesis o Experience survey
o Establish priorities for research o Analyzing of selected cases
o Eliminate impractical ideas o Focus group
o Clarify concepts   o Interview
o Projective tests
o Ethnographic

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EXPLORATORY RESEARCH DESIGN

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 DESCRIPTIVE/CONCLUSION
RESEARCH
USES TYPES

o Describe segment characteristics o Longitude study

o Estimate proportion of people who o True panel
behave in a certain way
o Omnibus panel
o Make specific predictions
o Simple survey

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DESCRIPTIVE RESEARCH DESIGN

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CAUSAL/EXPERIMENTAL RESEARCH

USES TYPES

o Provide evidence regarding cause o Laboratory experiment

relationships by means of o Field experiment
o Concomitant variation (non-visible)
 
o Time order in which variables
occurs
o Elimination other explanations

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CAUSAL RESEARCH DESIGN

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FLOWCHART ON PRINCIPLES OF EXPERIMENTAL
RESEARCH DESIGN

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BASIC PRINCIPLES OF EXPERIMENTAL
RESEARCH DESIGN

1. PRINCIPLE OF REPLICATION

o According to the Principle of Replication, the experiment should be

repeated more than once.
o Thus, each treatment is applied in many experimental units instead
of one.
o By doing so the statistical accuracy of the experiments is increased.

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BASIC PRINCIPLES OF EXPERIMENTAL
RESEARCH DESIGN

2. PRINCIPLE OF RANDOMIZATION

o The Principle of Randomization provides protection, when we

conduct an experiment, against the effect of extraneous factors by
randomization.
o In other words, this principle indicates that we should design or plan
the experiment in such a way that the variations caused by
extraneous factors can all be combined under the general heading of
“chance.”
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BASIC PRINCIPLES OF EXPERIMENTAL
RESEARCH DESIGN

3. PRINCIPLE OF LOCAL CONTROL

o The Principle of Local Control is another important principle of

experimental designs.
o Under it the extraneous factor, the known source of variability, is
made to vary deliberately over as wide a range as necessary and this
needs to be done in such a way that the variability it causes can be
measured and hence eliminated from the experimental error.

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THANK YOU !
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