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    This document discusses impulsive buying and provides tips to avoid it. It begins by defining impulsive buying as unplanned purchases that are difficult to control and accompanied by emotions. It then explains that impulsive buying is driven by a desire to experience pleasure and acquire material goods based on a self-regulation perspective. Several psychological factors that promote impulsive buying are mentioned, including proximity bias, limited information processing, and using purchases to distract from low moods or boost self-esteem. The document concludes by offering steps to avoid impulsive buying, such as taking deep breaths, focusing on one's values, only buying necessities, having self-checks on stress levels, and making conscious choices.

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    This document discusses impulsive buying and provides tips to avoid it. It begins by defining impulsive buying as unplanned purchases that are difficult to control and accompanied by emotions. It then explains that impulsive buying is driven by a desire to experience pleasure and acquire material goods based on a self-regulation perspective. Several psychological factors that promote impulsive buying are mentioned, including proximity bias, limited information processing, and using purchases to distract from low moods or boost self-esteem. The document concludes by offering steps to avoid impulsive buying, such as taking deep breaths, focusing on one's values, only buying necessities, having self-checks on stress levels, and making conscious choices.

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    19 views19 pages

    Impulsive Buying (1) - SLIDE

    Uploaded by

    ihwanda
    This document discusses impulsive buying and provides tips to avoid it. It begins by defining impulsive buying as unplanned purchases that are difficult to control and accompanied by emotions. It then explains that impulsive buying is driven by a desire to experience pleasure and acquire material goods based on a self-regulation perspective. Several psychological factors that promote impulsive buying are mentioned, including proximity bias, limited information processing, and using purchases to distract from low moods or boost self-esteem. The document concludes by offering steps to avoid impulsive buying, such as taking deep breaths, focusing on one's values, only buying necessities, having self-checks on stress levels, and making conscious choices.

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    of 19

    Impulsive

    Buying,
    are you?
    BELINDA AGUSTYA, M.PSI.,PSIKOLOG
    PROFIL PSIKOLOG
    Unplanned

    Apa itu
    Difficult to control
    Impulsive
    buying
    Accompanied by an
    emotional response
    Mengapa
    PROMOTION
    impulsive buying PREVENTION
    FOCUSED based on self-regulation perspective FOCUSED

    Untuk menghindari hal-hal


    untuk mendapatkan hal yang
    yang dianggap tidak
    menyenangkan, memenuhi
    menyenangkan .
    keinginan hedonistik dan
    mendapatkan materialistic values .
    Purchasing Symbols
    of Values and
    Identity

    Promotion Focused
    Seeking Pleasure
    Ketika seseorang membeli barang, akan
    memunculkan mood positif dan sebaliknya,
    perilaku membeli barang juga merupakan
    ekspresi dari kebahagiaan
    (Rook and Gardner , 1993)

    Promotion Focused
    Proximity bias
    Things that are nearby may seem bigger,
    more important, or more attractive than
    things further away.
    (Breckler 1984; Verplanken and Herabadi
    2001; Verplanken et al.1998)

    Promotion Focused
    Personality Trait
    behavioural inhibition system behavioural activation system
    (BIS) (BAS)

    responsive to cues for responsive to incentives and


    punishment, frustration, and cues for reward, and regulates
    uncertainty, and regulates approach behaviour.
    avoidance behaviour.

    Promotion Focused
    Limited information
    processing
    Menghindari information overload &
    pencarian informasi mendalam

    Prevention Focused
    Attempts to distract
    from low moods.

    Prevention Focused
    Repair emotional
    imbalance and low
    self-esteem

    Prevention Focused
    How to avoid
    impulsive
    buying
    Oleh Julian Ford Ph.D.
    STEP BACK AND
    BREATHE
    Bernapas dengan perlahan, fokus untuk
    menenangkan bagian tubuh yang intens
    atau melakukan pose yoga favorit :D
    making a conscious choice to
    think about what's most
    important

    Tentang apa yang anda yakini dan


    percaya sebagai value dan keyakinan
    anda
    "i only buy what
    i really need"

    "saya suka belanja tapi cukup


    bijak dalam berbelanja"
    SELF-CHECK
    Seberapa stress dirimu saat ini?

    The self-check helps you to be aware of how stressed


    you are so that you aren't blindsided by stress that
    you're not paying attention to?
    Contact Details
    KLINIK RAINBOW CASTLE

    ALAMAT
    Jl.Brawijaya III no.16

    BUAT JANJI
    0813-66-900-400

    EMAIL
    halo@rainbowcastleid.com

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