Strategic Marketing

Assignment Number 04
Submitted By

Mohammad Faisal
FA17-MBAR-0008

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 Strategic Alliance Betweeen Faysal Bank and Dealtoday.pk
There is first ever alliance in Pakistan between Faysal Bank and Dealtoday.pk in 2015. Faysal
Bank is one the leading Bank in Pakistan and dealtoday.pk is online shopping portals who
offers top brand ranging from food, salons, dentist, skin care services and many other services
to their customers and both collaborated and provide the online payment solution and
installment booking plan for Faysal Bank customer. Faysal Bank provide service to their credit
card customer online shopping with dealtoday.pk and with this alliance Faysal Bank Customer
make payment and booking of any product on installment basis at zero markup. With the
alliance betaeen them dealtoday.pk customer who do not enjoy a FBL credit card earlier, also
get benefit from this offer by applying for it on their website.

Strategic Alliance Between Fulcrum (Pvt) Ltd and Many financial and non financial
organization
Fulcrum (Pvt) Ltd known as a pioneering in outsourcing and provide HR services across all
sector in Pakistan who have lot of alliance with many firms and they have provide different
services wherein Payroll processing, Manpower outsourcing, Employee Training and
Development, Hiring of the Staff, HR solution and Business Process Outsourcing service
provide to the firms. They have both financial and non financial client wherein Bank,
Insurance company investment companies (financial) and (non financial) Omni group, house
of Habib, Shield corporation, PIA, Tata Pakistan and many other firm are included in their list.

Strategic Alliance between Faysal Bank (Pvt) Ltd and Atlas Honda Car Ltd
Faysal Bank and Atlas Honda integrated with each other as a strategic alliance, both of them
have offered rewards and value added service to their customer and their customer can enjoy
swift vehicle delivery along with gracious accessories and maintenance, customer will obtain
priority treatment from both of them.

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 Strategic Alliance between National Bank of Pakistan and Telenor Microfinance Bank
Ltd
National Bank of Pakistan and Telenor Microfinance Bank Ltd (ex. Tameer Microfinance
Bank Ltd) joined has to move forward to further advancement in finance in Pakistan. The
coalition between the two groups is to promote financial advancement which cover almost the
entire telecom industry in Pakistan. Under this alliance there are multiple services have been
leverages including but not limited to Telenor USSD Channel, Agent Network of Easypaisa,
and NBP’s transaction base, to fulfil the needs of banked as well as the unbanked population of
Pakistan including facilitation of P2G and G2P transactions (Person to Government and
Government to Person).

The managements of the partnering organizations have the belief that the formal financial
services, through digital payments, can have a positive impact on a variety of microeconomic
indicators, including self-employment business activities, household consumption and wellbeing.

Strategic Relationship between Naya Jeevan and SWVL

SWVL is a transport company who works through app and provide transportation service to their
customer and Naya Jeevan is a hybrid social enterprise dedicated to rejuvenating the lives of low
income families in Pakistan and providing them with quality healthcare access through insurance
With this alliance SWVL captains take advantages from the Naya Jeevan who is the champion to
provide life and health insurance since past 8 years. Furthermore, with digital health venture
affiliated with Naya Jeevan, SWVL captain and their families can access to comprehensive
health and life insurance, cashless OPD benefit and unrestricted access to primary care doctors
via telemedicine and in this lock down situation most of the captains are availing this facility due
to this alliance.

Strategic Alliance between Pakistan State Oil (PSO) and UBER Pakistan
The Pakistan State Oil (PSO), big giant in Oil industry in Pakistan who has engaged with UBER
who provides transportation service in Pakistan and integrated as a strategic Partner and with this
alliance PSO provide DIGICASH fuel cards. DIGICASH card is efficiently manage fuel and
budget which Captains of UBER can take benefit from it.

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 Strategic Alliance between PIA and Ufone

PIA AND Ufone who are the leading companies in Pakistan and alliance to focus and provide
benefits to their customer and they will take benefit from all travel related and all other benefit
i.e. to access business class lounges, lounges, excess baggage allowance, and other special
promotions.

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