ASSESSMENT BRIEF 2A

Subject Code and Title BIZ101: Business Communications

Assessment Report Outline and Source Analysis

Individual/Group Individual

Length 1000 words (+/- 10%)

Learning Outcomes This assessment addresses the following subject learning
outcomes:

a) Demonstrate academic skills appropriate to the level

of study.
b) Demonstrate research skills and referencing
appropriate to the level of study.
c) Critically analyse texts and/or multi- modal material in
both a business and academic context.
d) Evaluate the use and importance of technology in
presenting business communication
Submission By 11:55pm AEST/AEDT Sunday of Module 3.2 (Week 6)
For Intensive (6 week) class: by 11:55pm AEST/AEDT
Sunday of Module 3.2 (Week 3)

Weighting 25%

Total Marks 100 marks

Context:

Assessments 2 and 3 for this subject relate to the topic of implementing a digital communication
strategy in an organization. Choose one of the topics below as the focus for your assignments:

A. Using Social Media in the workplace to communicate

B. Communicating companywide employee recognition
C. Boosting workplace motivation through innovative communication tools
D. Implementing instant messaging/group messaging, discussion forums and chatrooms in
the workplace
E. Podcasts, internal blogs/vlogs as a means to communicate to employees
F. Using an internal intranet/social Intranet for employee interaction

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 Instructions for the Report Outline and Resource Analysis:

The Report Outline is a plan of the report you are going to write for Assessment 2B. The
report outline tells the reader what to expect from the report.

The Report Outline tells the reader:

- The purpose of the report (what it will be about, what questions will be answered)
- The structure of the report (what sections or parts will be included in the report)
- The purpose of each of the different parts of the report
- Four research sources you will use to research information for the report, why they
are relevant to the topic, and why they are credible.

Please use the following outline to help structure your Report Outline:
Introduction Background of the issue
Purpose of the Report Outline
Topic of the report
Purpose of the report
Intended audience (Who will read the report?)
Background of the organisation
Type of communications strategy you have chosen to implement
Body List the main sections or headings to be included in the
Discussion section of your report.

Find four research sources that will be useful for completing the
Assessment 2B report. Two of the research sources must be from
reliable academic sources, such as academic journals. The other two
sources can come from media sites, books, magazines, websites,
YouTube or TEDtalks.

Provide the following separately for each resource:

1. Name of the resource (e.g. 21st Century Communication)

2. Type of resource (e.g. website, article, video)
3. A brief summary of which each resource, justifying why it
is relevant to the topic of your report.
4. Evaluate the reliability of each resource by applying the five
reliability tests.

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 Explain what questions will be answered in the conclusion of the
Conclusion
report (but don’t provide the answers).
Recommendations are advice about what to do next in order to
improve or solve problems. Outline what problems or types of
Recommendations
improvements will be addressed in your report
recommendations (but don’t give any recommendations).
Include references to all four sources of research information in
Reference List
the APA style.

BIZ101_Assessment 2A_Report Outline & Sources Analysis v1 032020 Page 3 of 5

 Assessment Rubric
Assessment Fail (Unacceptable)
Attributes 0-49%
Number of sources Identifies less than 4
sources useful to complete
the Assessment 2B Written
10% Report on the chosen topic.
Referencing Does not include correct
references or in-text
citations; does not use APA
25% style.
Summary Sources have not been
summarised (i.e. more than
one summary missing for
30% one of the sources).
There is no/ a limited
attempt at justifying
relevance of selected
sources.
BIZ101 Assessment 2A Brief
Pass
(Functional)
50-64%
Identifies 4 sources,
however there are less than
2 reliable academic sources
identified.
The usefulness and/or
suitability of the sources
identified to complete the
Assessment 2B Written
Report on the chosen topic
is debatable.
Attempts to include
references or in-text
citations; however, these
are sometimes insufficient
or incorrect; uses APA style,
however may contain some
citation or referencing
errors.
Most sources have been
summarised (i.e. all sources
have partial summaries or
there is one summary
missing for one of the
sources).
The summaries are
inconsistently appropriate
to the task, as
demonstrated by an
interrupted flow of ideas
and at times lack of clarity.
Credit
(Proficient)
65-74%
Identifies 4 sources, from
which at least 2 are from
reliable academic sources.
The sources identified are
generally useful and
appropriate to complete the
Assessment 2B Written
Report on the chosen topic.
Includes in-text citations
and references from
suitable sources; uses APA
style, however may contain
minor citation or
referencing errors.
All sources have been
summarised appropriately,
however this still needs
some work to achieve a
clear and coherent flow of
ideas.
There is a generally
adequate attempt at
justifying the relevance of
all selected sources,
however this still needs
some work (i.e. relevance to
topic and task inconsistently
clear).
Distinction
(Advanced)
75 -84%
Identifies 4 sources, from
which at least 2 are from
reliable academic sources.
All sources identified are
useful and pertinent to
complete the Assessment
2B Written Report on the
chosen topic.
Includes in-text citations
and references from
suitable sources; uses APA
style, containing minimal
and or no errors.
All sources have been
summarised appropriately,
coherently and clearly.
All sources are justified in
relation to their relevance
to the topic of the written
report clearly and
consistently.
High Distinction
(Exceptional)
85-100%
Identifies 4 sources, from which
at least 2 are from reliable
academic sources.
The academic sources identified
are critical in the discipline to the
discussion of the chosen topic.
All sources identified are highly
pertinent to complete the
Assessment 2B Written Report on
the chosen topic.
Includes in-text citations and
references from suitable sources;
uses APA style, containing no
errors.
All summaries are consistently
clear and coherent; in the
summaries, the main ideas are
synthetised as they are needed to
justify the source selection in
relation to the topic of the
written report (i.e. main ideas
from sources are used to justify
selection and relevance to chosen
topic).
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Reliability evaluation The reliability evaluation
shows no understanding of
source authority, audience,
35% transparency, objectivity
and currency, with
omissions in all of the tests.
BIZ101 Assessment 2A Brief
There is a basic attempt at
justifying the relevance of
all selected sources,
however this needs
substantial work (i.e.
relevance to topic and task
not entirely clear,
appropriate).
The reliability evaluation The reliability evaluation The reliability evaluation The reliability evaluation is
shows superficial shows a generally shows a clearly competent comprehensive, thorough and
understanding of source competent understanding of understanding of source appropriate in all tests,
authority, audience, source authority, audience, authority, audience, demonstrating a highly
transparency, objectivity transparency, objectivity transparency, objectivity competent understanding of
and currency, with and currency, with only and currency, with no more source authority, audience,
weaknesses in all of the weaknesses in some of the than one or two weaknesses transparency, objectivity and
tests and some omissions. tests and no omissions. and no omissions in all of currency, with no weaknesses
the tests. and no omissions in all of the
tests.
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