DATE

UNI7- 2 PAGE

VNTERNATIONAL
MARKETIN NVIRONMEN
he
mako mankels uentav h dilurw
enw
maskshing ehunromunt, diftens
ay
call chongto h busness sfrakegiesie Mu
sould bsodaltahen thu bureas stratqi
twrDnmnt makel) ta
dunds manksh ng t whuck ma mak

nahional ugnssshrakgy H doreah e

Jone He important enr. al focbrs shuvat tonakenal buonie

EST DP
conemu nnenment

u h scoh
ecenemM enw. muh

4 paspucl and bsieu trat.

matn and Auel doyedopennt ee
A-SS ecangmuw ecenom ecNAMU systn

lonomu bodnes, eceneme e GNP

candihiond, trends
FD ra
ra and Anceme rena etia
frade olemuolic
and end a t al
and dunandg
fachu ruuant the businuso 4dd nahero can
bu
odly claswfied deelapthg couties d duelsped
oubius dnencio dauvelopmont
and hane implicahons o fhe huonass

dueleping nas ord'culauly he

ecenomiy|he dsman for mo goods and wws
med hteaus
Anch
 DATE
PAGE

Counbuls, inport s roduchen ueh ema n a

llourd s encna d he
Ceutne houeuen hald good bugiress
huhurt caud thrte agon4

sheady eease oheulakion

stendy AnCasi cemm

qnown olemecrohoahm indinida_odsn

Ae daveloped ecenom characfeviad

trade
Consuhe
busu rass mbeh ben|fei
ucem
duvelepig_courtne drpes
comparisen
Lberal to into
Corhined, an larg
rybuchena
hoduek thus
mak many
dusbvss he kcbreezi
auvehen hare arwady satunaad dsskti
narng duvelepedtcnemi
the
ant beng dunped Jhcauntn'ka
whne
els au
dertlopung canlne
as
' charq
ould

Co
daurloping
p u rud
bons 4anhal
 PAGE

Sepe Haskshig hohán adueli abroad

a

Y10unn econom e l d , &ndin

domehsu hous nugligile raine
gdebal nando poherbal
Jntenahenal Markehing k
La
enOnoUD

Je rapid
Ceunkua
otudismals y 2vrtnal hen developing
thu nlernahenal makit ard t
and

economue hdevdelin
deocuhud aaruer caunbu
aL ndscahen
busnss enonoug
potunity which
ndean
Sndian wnh Jivmo_cadd erplok
expleru k_buducs arceptake a lat y mo
tak markes, The engmeug ppotush
acyanla
ghotal
tsAment dndia and
deeredopmint
cOrCLLAhINA ndian wll encenag the
ancllanM secdons
nlange an
Hus
modfication Aouncing .oduet
suit he wmenlo
mankl nable Ankunahenel makhing thertuni hies
wrhicd a
Sneary may curul
bronded by Cnla nduglne Lman nanket
th duwelabed
Crunbuns by lanqe loayou
ecomi A
albrach've fo hern May sroduel,
an,providud denahenal markehnq thotuni he
dueleping counbuts h da
impolar exporler_4 roduck spicas and
houetn m y commodh exbavs
Swenal ndan harvhacb cal
gealsir
and
dnugs maindla
 DATE
PAGE:

nfomnbienal
e dhdian mbannes which

sahen

Pedor ingland hu
o Jhdian hand gurnod
Petir Eniglnd
Macurn Jaohuor anc unson Aduty
brand hau russre
Binla wre
360 unes anouna lobe
han

Cale Colu Say

ankehing he fauouili

hea
k Corpo Col
Csual medngs and

knted
Say plotnl celper nd
Ukrngalus avnataka h thuur
exposuter harca Ators hora Jhu
larqgsl Inds abns an
butlot
al mel han 1 1S30 cal Caunbu
intunnaliena
chaun hendsd
CH
GAME

Ausbua Malaysna
TATA

ael krow lndian rnds

the
preame
wprdd hand 4ids
tntny engunlrg
induebuss ireudirg dunieals,
lnsuntnss radueb
feleomnuwucahors and
1
btems
stell
indusby e l T A TA slren
Canuone - an ucngnisd
munds hebdien CongLimeAs

fonibiar band
,
 OAIE
PAGE

iv) 20MATO

Zomate
ppdes dndsan fod stask hiud ourd
2008 and
ndaypaliud uuruayan Hayana
naduall
aded 23
han milupn ngluaranh otid h alfovn . wns
inhaly Aaunehsd undur e
kand kodis bay d
J a l unamid Zomalo 200.#
glatndndar dankuf

Haodapartoud Bangnlare ogskriked an Snduan

ubhinahienal Cpoohon at
ugntss Corauh
and Guloswreing_wwes Jooys 3
rqset asu 11
2 0 1 4 wenu
and
Janqpst
he US
uraneial 2013

(V
iwayp
Airumya av hesan a cempany baard t
Munbou and oundid
n 1992 1992 bwnd
Taikrinde Pry imid
n
Couby t himye has vaus
4N 76 nnbis ard hnaks uyhk 47 degkinahe-
nhin a as 21 ntmakona dsshnahien angud

rards Companis bud dis ar

n u wtnl _ lotapu rstas rak1t6.(eolisadien kas
ndud slrunent tnake duch direne Cranden
 DATE 5 2 /2020

PAGE

2. Social envvenment

Aead culhmas enwrbnnenl entompabatws

kT-BL Aradi bions and euies d irahuhio
halbrta fnst
($-BT
ond Conauunph en andpufranats, t . h
ked hu uhuu
host deme etur culbu Seme vraskihn
cah ens

cempanu mody huin

hodueb ond / omai emtrot
the tase and breloranc th
ceutras e n
characbrish
daunt Culhue dalcsu
cond s
mode Ctmsunfen
procduek atnbuhos may
ophons
broduet afibulhs mathod resndah pn
hat
mihod premsinq roduct may kourt

Yaud su he dilluent maket

angrata fa a slngus pretem

hand nam fer
ng changs
sozane
kongpad Pepsi -ola's angeragct fha rae

Churelst' brand ami Neva spanidh mians

d fo tnd
Thuefeu Cempawis

had cOneyo thu ian4

markel aell
emans he

loun yaru
The values 0dklisls asovand
ceroduud
culhuee
and
cold Swrdos
wam Holend At madeukn and
 DATE
PAGE
H
h Muslim
Muslin
a auduutk an
A Malaysua wocsnlid nss
indicals death ad meuw
Ckina
Conbuus hnppurde and

h Fdal druss

decial mguenen
( ) ensumenom
OumnM ukt and

aeley has embgtd

Mumbin coUlues
.Conkanis
wdustard

h dsube Ancomi hoauhald

Man
Celne e alstnand raduict
ke hosehold oplionea
eetrenejadgee,e ckoqid
hede short souad Uw.

dinatd wd cAnpants
mlali dun busintsd
nankeh
srakis dllunt

3.| Tecknelazicnl enwsnmint

LNAG
Jacbiu penally by maklrs a

teekosl
ud fchoelazisl duedy.mt
Speud wtcd
chy adabd d d
iv edlejas thot
 DATE
PAGE

(9

Maskekirg inpeoabona
edniv
Same Labou abmdanad counbus
(tchutle
extnsu hchnoloy4 Mcbansnhen and aulemahon and
uch caunbies Such a utunuom mayodeeraly
busuoal Auch Compals derloprnt
has subotankia ly eod

Many compants aduancid caunbus hat consuderud #

ueleirg
wy_csurbues ay markot hun pohdszy
Seuenal
ana ach
duwelepin Cguntues i n p a t sLCand hard

ma deueleprg Cubeo inchuding d a , aleral

Cnouni dwrake avuredvya Fer ex- TV.abhoug
LED TV huure aiceme CAmeh davdepad ad
cunue
aheurnd he wrld ani
Aovrlepra Cunbui
/Sveal
Pock wd l and colorucl TV. n

ingokuelo alw expanuen tebesot llected

nad TV. bu4nss ualor aduenhoin indusbrg_ond

wrodect homanbr

t )1deanet
echne CouL loeabon
urlopod counbno
aduhien. n en Jvenal cnpanus
k Jaba ad
daban uSA
USA hasre dufhed huv autnebils and TV
ekanp
hroduebien depeloping counbius kakekake adrarhas
Jalsus. Hawtves uher uthn feshelaguial aduaman Od

uduesd labur Conen Aueh induatnes am

ruorald thuiv reduetien heuse sack duelepd crrtneo
 DATE
PAGE

4 ewinoungnl

meaic onwmenmenl Aw th eiundeec tudy

CE-OLL
opulation donnto ag a pndn
eduucalion ecoupnlior ncem and
Hale wVmer dAd fechnaloyy, u lamnt an
calud duaga|liovaiables Belors warketinq prohe
a tmanksliv leeb th ilvnahbn jid e Aui tabt,

maseekl brodnet

Jemanyahhic enwtment Apral e variatien

ard wwlerme dnd paluo individuals, (4
charqps Jemopnalhie ennrenmenl dn

modity markehnd addsruon chargung nudo

cuatemn,

Markuhing inglicalion
lahien cauruis uih Arall eulakin tanaphd
by mankelew uhtas

ond igh_cap
MCemt ecenamws pnralyhae ss puak an
auhnih A tehrelagns
prodet d huv

ad prpulohien thanrv
2ayealiy.

nasth

ANCOme
aor
pualis dormand bedues well,
 DATE

PAGE

v) bvonalhie shilo oplaken

mer
gnay movlmnt eueen ard
urbaet 0n mwkeb'ng ard wwkesbs
aully Aneican a ahrt 117
all US naidtnls ad 35,
meUlng1 pulabor, has
shfked towndo borthtta stali, h ard

kerast markibs
ae ueh epulahn
cue wanen

Mid- et unhli J

Polchcal nd hovenment wenmn

elihcal wvonment irchde charaeteishia a elicsso

consbhuh goUenmnl
nalun
PO-SE plheal pohizs
he coamme and busnld
gov. en enmunt ncompadana

ls uaudalions

Mavkating inplicakor

uurba caurus ieluding

gor. asim a

economu pragress ovd

AANetal ceurdne makirg napd cabital aro kckrely
hae bonel i l e i oande
businisds h 4 a
al gAwnal
csunlries he brorudare
al slvenal duch

ond deusens h

talehu Abrm Counbris allel buwinsss

thind Counins Arat Nabens dd d
Jhaling k lraal
harrn
 DATE
PAGE

Jhea ceunbues he hind Cgunbu

nais
annid de busnnss wnt
fem
An Sarl oyea Cehiin
Cenheaten

i Soms counbues Sik Sndin alua demand a

cbicat
unbu

JA polhiend and ewuonuntnd inlinatd d b

SST-CAFolkalstuelse . polikeal stabily qoutnknunt
ntewenhiens cehhuhenel rovaiens,_

busintsse heel klplhas tuus whert contracls Carnet

n
ndoresdb the udiccay he land t tokes
buce exencsLe molint he diceil procedingp
7uenment il! nud bovride ewnrenmens 'm ohud
snsinesses Can
owshs un ,
gout, neds buoinsssua
becaue the manket ploe_gna hio
and
businsss nwd opeet
mankehn. subjpct lour
inunce io esoanhial
start busuess sndia huially we ant planng
tant lh biAken buuoness
discsunt abseluti ncaosd , hot enly 0aleguandirs
k nteust h e compon but
rotos uquyed sanchtns
Aalod
gh proihions polha and adnminign
cnes hdian Alual.
wold wk-part
dumevre
oyalim uun
unig het_couple dacadu
mankett ao a
 DATE
PAGE

eonoma

buking deokov avd a

suclo d indusbo.
anw uisinesa a s nulhnakenal invetasnt
a may sobruckon and
rostly
all ddues C Uecom and eotabliah we Jait

polhical abona. dia has a al_polhal yli

hunel
win nwntUD
pelihical barhi'es alahenal oLnd
Consehu

all barhias for stosbing buunos Alsr hes

amon
olehead parbes haue satronag
Cred and idselo gits

olehical porhes with tcurtue dantagg [ay

a
takally againstt duet oraiyn insesenent but t y
ane p e
ht cenbuc idelegco and

hau ntalised the nud

vestnent, Many lals

egn Uurslnent hun a

cOnemue sihuanon h all hese facdihis, til

slart buunead
mu
sihical avrenaqe
weA atn stakishing
urmung e busnds bolihial el
xalatl t Loeal fanes
maun A the
suck
abur probeme gno
uuch
xampi
1mat

has chanqud
busintss
iar ood Mms niud qnelr

dst ll and all monv

ans ud a
ned t haur a MR
tebst.
 DATE
PAGE
Atomabik
ndsts hod ntypduce expanoi v
Conkrl
hun ca wna compiancePulie
tranaper
Selhi tke athoutauan and au
CNG ce diogel tyoduush en
S T and kchnelery
 DATE 11/2 20 20
PAGE

hunds sloranlanal vadingurirrunae

Atonaheraldrads accsml fo th 2mao onahoral

busi nedd The mahor nding
inpalntoelar
irbarlant alfeking internnkans uuros Th troding
ewntnnont
enpat avd Ltaloo
factors uch ao aernahienalpuveahnart and frnneial
Jh iuenahenal troding Ancudas odant oko Dvch

-ARa rade ariers trods aqeenanlo nding Hocks b l and

nulh nantonal nde negohahe

Trnade Savmens
iwonahimal
Trndu bavirs gout, iducadrastnihign
poainq rode boriers poet
fad ehageclirt
CREB danepl indusni e lornqn ce-nfskhen ianoi
CKDndsgpneas gtarch. davrelopmontt C e n e h
excha
ndks He balancs mnt
he coun
Conopicig enurph'en
aurunabt
diserimunati agana
nd
cvan cuhln

a t 2 Wrlda r brazrsasi glahn

ads by the daveloped_cauwnja./tot hough He elimsinahien

bauers te* hanu Conhnutd duvte
md
19304
haue beta
libunaligain tend he dvdapid counrus
rsfechmim, w._prebleu
AAD eua,the _ous debt

loymael d frade dyhiits rodusd n h s

roeeben todkramahiqly
Junand
 ATE
PAGE

bannwns
trnd
parneu
cat frads thaf alsts h
nahons uatvdl,
radsd prnduclo.
rnde avwe n
Hen a radsr
usull

hat trad bomers dotnmintsl

dpminkd
eononsb geninaly agte
ond deertase fh ehall ecnsm elkieieney
thesy Compnah aduanlaqe brads
Juck bawwyex c
uhich av cnaudlsd Atalk hatienel
u trad
hait Counne
prache hawevn_tvs thale phAmeh ng
mdaptn es Alch. as aqm cultnt and
htauny ubeidigsclr

Ancems Cunlnes and hue Less tradJvitne

whuch end
han ddle m
fhan ncgme coutns.
Th
a trod aieulhuu geodlexhl

bpans and ooluear hu manacud_erdshek

ma Cemmarly reeckid by_ande bre

JAe as bhoadly yps frade

(TB
A.a barnine (NTB)
B Nem . o
 DATE 15 2 2020
PAGE

lani srens
intexnahonal tnd naperst Ha dahie ra
impoaed maienally raded goods n
nahenalordeyTandlfp ax uabd t
ndustrues and dueleping ecmoms Jut ann uard
aduanced
econemis wh davelped he
has eun a
aedwrancad Ceuntnes louevn He an

alykgk crpana_counrus

Jerm
ECIN R
reasers u tar au
Praeching dorsle nplaypnint

wibid inehiase Cempehhio am goods

rsalen domaslie indusbruias dsmelic Cambann
abnead
wnkers e s e f t wrelueh o Cul

miang hihun ntnlesmnd

rateeling congumi

raduels hat
Cold

ndongt 6_pulabi Jauth Kovsa

n

hat e odo csuld he tainktd dhssasi

atjduebries

durelepi ecoremw
 DATE
PAGE

Amberlid gsods indusbuits whick

t fosti got .Jhus ivlass th
imported OLhd Onedles maket
damesb cal,
produerdge6dsurk.k hralict'nq thuse indugtress
forerd by CAmpahiburprueing maL

i Nahienal AL

Barners a
unploysd by dvelofod cundna h
potct Ctau industnes hat dutmed ofragscall,
inpastant, Auch as Thsan
suparhing nabonal slen
dusbrie n viud a ifal t stoti intuss and

gneirant hel protebien)

c Retakiahion
Counbus alsr tartf a4 a otaliahen
fecknia
thay hisk hat a radiry parer has no
played
has againdt

6. Nen tond avnies

NTB & a tadle bavuu thas utnd impsrt

gseds hreugh echanuams fhan
rbohen _ / tha Wasenn industnalou

Caunbus baure maved rom -tan bavnd

a that
delofod cun nes haue Bances Jncom

than
tonile|
hs_aspla that
daueleped a
way
nence Hun pindbirg The 2n thu ranah
 DATE
PAGE
NTB hat
w induli
canranin duslna urhus hau bt
alelid
Som the
ommon N TB rnde
QLVA
Quet
cding
3. VER ( Voluhoy 1yf Kasyuints)
Adrinialeu auehien

luelas( (TU6-Mm)
nder thu ayali C4Unby adneh
wnpait anb cmmodit tat
rpau vaneud counbues purod/
divrdhd th olpuoing caligeri

Tar quda
anain pbreified_uakz npork i alleund
aaeducud rali inpgrt a
nto combints leatuue a fau and h a l uola.

w)hilatual
ha Case Afal
he
toniullahe K
w'h harhng_euois|The COunbny

ires the
ceking the panh ro duet b
8ulateral uelá
palag air d { Nyebahins uaa
Counby
 (v AY hg 1/uatao
The hoducta aohliy
lo u
thu
u

he
doregae
deeuh
PAGE

tiv) ulk-latnal ala

cautnes
ree ounly

2 inaing
icanse mast Cnen inabuuman
dive nqulahen infnl (and Adnehmess

Mnot jnduskalad counbuts his nenant

iense ayolem hat a coury (rough
peially outhowaed u au humi
ransacHens Amport and expot Cepdihea inchuded

kcungzd minehamdiatsPredue ensing can tak

many oma and precedurs man
hemus au
qla ieun thak emils wwstuitd mportabien e
ahen ods inelndad o r a tan

vied h and kms oct cenae

Cantain preduek importr (epoa) inport( pot).

VER (Veluntang ipnt Rostairta)

wwiw- coig
a
con'nueu huge ads against anathn ceuuty ma

produeas malaina ranid heasune l o a

imit
epeding adshis Linehinq xpei
callud urdaryxethastrat Jhoae reslrainli

anl uAua Lurisd on

fo e vaparo aukmobut nboalat.

Bran Con VER nepo
ornd hu inentas He
roduc
Bragild_rokd demeshe
 DATE
PAGE
dmnistd bali.obr

bninislonud raeehen o und Nan Punpaneatc

geu ocheng uhuuk hart
raninboluli40
ulah vd umpalone last Last docade md M
ugndsd he lgrou, adnerlid
rerichen achens Monh en has
admurngbahive miagnis am
obsody mads

hand
Jakmuarda aeheng under WTO Anbch Xx enables Cauntuss
undislaks kmfora ayaunst Houatnr
viabl domsahie induotusha C&mmen

adnunistirudd_bratechenHgk pAuch minsne ues

nhaly Klid brmride stmbielhng
a e_and
Jlvihliby ruehural adyustrunt JHay ee
pemansnl wvu

Courinso Aaure Janafi torvmalha Haf expalors

T cin,, ehernl Tma
kelers fu4
ugalagel ermalihas tiveal Ctuts whue

wnt huals,

a shant nNTB