Hello Sir, Good Evening. My name is Vanya Sharma, am I audible?

Sir, we would like to start off with a quick introduction and then I will hand over the command
to you. Would that be okay?

Good Evening, Everyone, I, Vanya Sharma, on behalf of Shailesh J Mehta School of

Management, IIT Bombay, extend a warm welcome to all of you for today’s Diksha session.
Diksha is a process of transfer of knowledge from the Guru to their disciples. Keeping in line
with this Indian tradition, we at SJMSOM, IIT Bombay invite dozens of Gurus from the
industry to impart valuable insights from their rich experience. These leaders, known for their
contribution to their respective fields, bring with them first–hand perspectives on the topics of
concern and share their views with our students.
As part of the Diksha series, we have with us today, Mr. Aditya Bhat, Head JIO creatives
labs, Reliance JIO. Sir is an entrepreneur, a marketing consultant, a public speaker, a professor,
and a creative content developer. Sir currently heads Jio Creative Labs, a part of Reliance Jio,
arguably one of India's most influential brands. Sir has also been the brain behind some of the
most organically viral videos on the digital platform, which spoke about social issues. Sir is the
founder of the Business of Ideas, which specialized in media and brand solutions and eventually
merged with JIO. He has spent over eight years in the Media and Entertainment Industry (5
years as a part of the Star TV marketing team and 15 months heading nonfiction & events at
9X). He is one of Asia-Pacific's 50 most influential and purposeful marketers in 2020. Today,
Sir is going to talk to us on the topic: “Welcome to the world of marketing”

Without any further ado, I would request Sir to kindly address our students.
Satyan, we have a few questions from the audience:
Thank you so much Satyan, for taking up all our questions. I just wanted to ask you if you had
any closing remarks?
We also have with us today, Ms. Yogja Singh, Associate Director - Campus Relations Lead at
KPMG India. Ma’am, would you like to share something with our students?

I would request the audience to visit www.menti.com and type in 8206351 to access a short
feedback link for this session.

As the audience starts with this process, I would just like to briefly summarize the session.
I would like to thank Satyan for engaging the students in such an _informative_ session.
Satyan started with an introduction about himself and then started to talk to us about the digital
journey of an enterprise. He then gave us some interesting examples of IA applications and
explained to us the evolution of automation, from basic, enhanced, cognitive all the way to
intelligent automation. Satyan then mentioned how all businesses are about to change, because
of disruption caused by Intelligent automation, telling us about the factors which are driving
the adoption of IA, such as Quality, Accuracy, Employee Engagement, Cost and process
optimization, and Speed. The session then covered in detail, the possible automation
interventions in the value chain, discussing in detail the steps involved in an enterprise level
automation journey. We then got to know about what our role as MBA graduates will be in IA
adoption, and the skills required for the future, before Satyan opened the floor for questions.

I would like to thank Satyan again for taking time from his schedule and speaking to all of us
today. I would also thank Srishti and Yogja Ma’am for helping us organize the session. With
this, we come to the end of today’s Diksha session. Thank you all for joining in.

Sir, we have some questions from the students in the chat, would it be okay if I read them out
to you or would you like the students to ask themselves?