Professional Documents
Culture Documents
Time Period :
Platform :
Mobile Metrix Key Measures Access Method :
Education [Undup.] Universe Type :
Target :
©2020 Comscore, Inc Media :
Date :
Entity Tagging
Row Media Android Phone
Type Status
Total Unique
% Reach
Visitors (000)
Average
% Composition Total Minutes
Minutes per
Unique Visitors (000)
Visitor
ENTITY TYPES
not all.
Centric Unified (Panel + Census) measurement.
without panel.
tagged data, but not all.
++ Entity is projected completely based on its census tagged data.
T One or more child entity is projected based on census tagged data.
0 No platforms tagged
1 1 platform tagged
2 2 platforms tagged
3 3 platforms tagged
4 4 platforms tagged
0 No devices tagged
1 1 devices tagged
2 2 devices tagged
3 3 devices tagged
4 4 devices tagged
5 5 devices tagged
[P] Property
[M] Media Title
[C] Channel
[S] Subchannel
[G] Group
[SG] Subgroup
[N] Ad Network
[X1] Extended Network
[BSN] Buy Side Advertising Network
[DSP] Demand Side Platform
[EX] Exchanges
[SSP] Sell Side Platform
[E] Custom Entity
[NE] Network Custom Entity
[A#] Alternate Rollup
[a1] Advertiser Level
[P1] Product Level
UNIFICATION STATUS
Partially Unified At least one child entity is Fully Unified, but not all.
(Panel+Census) measurement.
panel.
Panel Only Measured and reported completely based on panel without census.
ALERTS
other entities
** Entity is an ad network
(v) The ad network has been verified by comScore.
... Data used fell below minimum reporting standards and/or data not available.
period.
# Caution - small base may result in unstable projection.
## Directional purposes only - base too unstable for reliable projection.
and/or different level.