Definition of Consumers :-

An individual who buys products or services for personal use and not
for manufacture or resale. A consumer is someone who can make the decision whether
or not to purchase an item at the store, and someone who can be influenced by
marketing and advertisements. Any time someone goes to a store and purchases a toy,
shirt, beverage, or anything else, they are making that decision as a consumer.

Some of the companies in consumer durables sector are:

1. AIWA
2. Akai India
3. BenQ Corporation
4. Blue Star Ltd.
5. Bose Corporation
6. BPL
7. Canon India
8. Carrier Aircon Ltd.
9. Daewoo India
10. Electrolux-Kelvinator
11. Godrej
12. Haier India
13. Hitachi Ltd.
14. Khaitan India Ltd.
15. LG Electronics India Ltd.
16. MIRC Electronics Ltd.
17. Mitsubishi Electronic Corporation
18. Nokia India
19. Onida
20. Pace Micro Technology
21. Panasonic
22. Philips India
23. Samsung India
24. Samtel
25. Sansui India
26. Siemens
27. Sony India
28. Thomson Ltd.
29. Titan Industries
30. Toshiba Corporation
31. Videocon Industries
32. Whirlpool Appliances

 Overview
o White Goods
o Kitchen Appliances
o Consumer Electronics
 2. Market Analysis
o 2.1 Market Size
 Market Share by Segments
 Market Share by Major Players
o 2.2 Market Segments
 2.2.1 Television
 Market Size by Volume
 Market Share by Major Players
 2.2.2 Air Conditioner
 Market Size by Volume
 Market Share by Major Players
 2.2.3 Refrigerator
 Market Size by Volume
 Market Share by Major Players
 2.2.4 Washing Machines
 Market Size by Volume
 Market Share by Major Players
 3. Market Trends
o 3.1 Evolving Marketing Strategies
o 3.2 Rising Input Costs
o 3.3 CTVs Lead in Ad Expenditure
o 3.4 Low Penetration in AC Segment
 4. Growth Drivers
o 4.1 Demand Side
o 4.2 Supply Side
 5. Company Profiles
o 5.1 LG Electronics India
 Overview
 Business Strategies
 Increasing Retail Presence in PC Business
  Brand Building with Focus on Customer Service
o 5.2 Samsung India Electronics
 Overview
 Business Strategies
 Becoming Leader in Mobile Handsets
 Strengthening Home Appliances Range
o 5.3 Whirlpool
 Overview
 Business Strategies
 Brand Positioning and Brand Values
 Leadership Development
o 5.4 Videocon Industries
 Overview
 Business Strategies
 Acquisition Strategy
 Multi-brand Strategy
 Number of Households by Income Group (2005-06)
 Global Retail Development Index (2006)
 Top 10 Print Advertiser Consumer Durable Companies (2007)
 Household Growth (2002-11E)
 Market Segmentation
 Consumer Durables Market Segments by Volume (2006-07)
 Top Players Market Share by Value (2007)
 Television Market Size (2001-06)
 Television Market Share (2007)
 Air-Conditioner Market Size (2001-06)
 Air-Conditioner Market Share (2007)
 Refrigerator Market Size (2001-06)
 Refrigerator Market Share (2007)
 Washing Machines Market Share (2005-06)
 Washing Machines - Top 3 Players (2007)
 Ad Share of Consumer Durable Sub-categories (2007)
 AC Penetration Comparison by Country
 LG Electronics Turnover (1997-2007)
 Samsung Sales (1999-2007)
 Whirlpool - Sales and Assets (2002-07)
 Videocon - Sales and Assets (2003-07)

     -Top Players
The top 10 players in consumer durables sector are:
  Nokia India
 LG Electronics India Ltd.
 Philips India
 Titan Industries
 Samsung India Electronics
 Whirlpool Appliances
 Siemens
 Sony India
 Videocon Industries
 Blue star

Introduction

Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Allwyn, and Voltas were
the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the
liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, Aiwa came into the picture. Today, these
players control the major share of the consumer durables market.

Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living
standards, easy access to consumer finance, and wide range of choice, as many foreign players are entering in the
market.

On the flip side, the presence of a large number of players in the consumer durables market sometimes results in excess
supply.