Ruby Dieguez

Content Marketing UCSD

 Podcasting offers the opportunity to create an environment where
all five desired results from Marketing can be achieved in one
medium.

5 Reasons Your
 Podcasting Informs
Brand Needs a  Podcasting Engages
Podcast  Podcasting Builds Reputations
 Podcasting Sells
 Podcasting Builds business
Podcasts Inform
The online world is inundated with marketing. Podcasting is
still considered a new medium with an open market for
brands.
• 1 Million podcasts vs 600 Million Blogs.
 Twitter has proven the power of
brand engagement with a target
audience. Podcasts have their own
Podcasts unique way of allowing this
engagement to translate to buying
Engage power.

Listen Engage Consume (Buy)

 Podcasts Build
Brand
Expertise
Reputation
Episode
Episode 1
5
Because Podcasts rely on a continuous flow of content, brands are
able to build a reputation in the marketplace as the "go-to" for a
specific product or service. Subscribers intentionally listen to
podcast episodes and thus become exposed to your brand during
Episode
4
Episode
2
each new episode. This consistent cycle of new content and brand
awareness creates a positive brand reputation.
Episode 3
 Recent data has shown that
brands that advertise their
products and services on
Podcasts Sell podcasts enjoy an increase in
purchase intent. In June,
podcast analytics provider
Charitable tracked 825 million
downloads, up from 600
million in March.

The Author Janet Lansbury from podcast

Unruffled, is not only able to have sponsorship
per episode but is also able to sell her books to
her listeners.
Podcasts Build
Business
Podcasting builds a brand’s business
by pointing listeners to a product or
service.

A great example is the Office Ladies

Podcast that is a post-show podcast
of The Office. Although The Office is
no longer in production, this
podcast has sent many viewers to By Source, Fair use,
https://en.wikipedia.org/w/index.php?curid=27568991
streaming services that host the
show.
 Sources
https://marketingland.com/how-marketers--get-the-highest-roi-out-of-podcasts-
282085
https://forwardinfluence.com/why-your-brand-should-invest-in-branded-
podcasts/#:~:text=Branded%20podcasts%20allow%20you%20to,vital%20in%20
delivering%20brand%20awareness
https://www.fastcompany.com/40533210/branded-podcasts-are-the-ads-people-
actually-want-to-listen-to
https://www.deluxe.com/sbrc/marketing/5-reasons-why-marketing-is-so-
important#:~:text=Marketing%20informs,serves%20a%20need%20they%20hav
e.
https://backtracks.fm/blog/10-successful-branded-podcasts-4d2179340f67.