MARKETING

STRATEGIES TO
GROW YOUR
PODCAST
W O R KBOOK

This workbook contains 6 different marketing

strategies you can apply to grow your
podcast listenership.

TRUENATIVEMEDIA.COM
 MARKETING
TASK 1
STRATEGY

CREATE MARKETING GOALS & TIMELINE

How many new subscribers would you like?

How many downloads per episode will you hit?
Who are your top guests to interview?
How will you monetize your podcast?
How would you like the show to be positioned at the end of the year?
 MARKETING
TASK 2
STRATEGY

CREATE A WEBSITE & KEYWORD LIST

Use keyword searches to guide your content creation.

Optimize your show titles using keywords.
Use links- both internal and external.
Link a transcription of your podcast to the show notes for each episode.
If you record a video, upload it to each episode.
Always add a call to action at the end of the show notes.
Convert your transcriptions into blog posts.

Check out Podpage. It's an all-in-one website solution designed

specifically for podcasts. Our affiliate link if you want to use it:
https://www.podpage.com/truenative.

Use google search, Ubersuggest, SemRush, Ahrefs to search for keywords.

WRITE THEM DOWN BELOW:

 MARKETING
TASK 3
STRATEGY

CREATE STRATEGIC PARTNERSHIPS

WITH OTHER PODCASTS

Make a list of podcasts that you would like to collaborate with.

Co-guesting on one another's podcast.

Promo swaps.

ADD YOUR PODCASTS HERE:

 MARKETING
TASK 4
STRATEGY

PROMOTE YOUR PODCAST WITH PAID

ADS

There are two ways to run ads to promote your podcast.

Run ads on podcast players such as:

Castbox
Overcast
Player.fm

Run ads on other podcasts to promote your show.

Reach out to podcasts and ask them what rate you could pay them to promote
your show.
Tip- don’t just target shows in your genre, target podcasts that have the same
audience demographics as your podcast.
You can also do a feed drop: see this post for more info.
 MARKETING
TASK 5
STRATEGY

CREATE A LIST OF PODCASTS TO BE

INTERVIEWED ON

Make a list of 5 large podcasts that you would like to be interviewed on.

Listen to several episodes of their podcast.

Figure out what you can provide their audience.
Engage with the host on social media.
Be of service in any way possible to the host.
Do your best to create a relationship with the host.
Finally, ask if you can be of service to their show as a guest.

ADD YOUR 5 PODCASTS HERE:

 MARKETING
TASK 6
CONTENT

LIST THE TYPES OF SOCIAL MEDIA

CONTENT YOU WILL CREATE & WHAT
PLATFORMS YOU WILL POST ON

Sharing your podcast on social media is vital for growth. Focus on just a
few types in the beginning and then expand from there.

Instagram - audiograms, quotes

Facebook - video snippets, images

LIST YOUR CONTENT TYPES & PLATFORMS HERE:

 EXTRAS

Keyword Search: Ubersuggest, " " in Google Search, Quora, Reddit, Facebook

Audiogram and Content: Canva, Headliner.app, Zubtitle

Blog Title Generator - we use: https://seopressor.com/blog-title-generator/

https://headlines.sharethrough.com/

GET ADVERTISERS IN
6 WEEKS WITH MY PROVEN
FORMULA AND TOOLS.

Visit heatherosgood.com to learn more about how you can get advertisers
yourself with The Podcast Moneymaker Course.