Professional Documents
Culture Documents
traits of a racial, religious, or social group. Culture is everywhere—each country has their own different
culture. Laid down below are the characteristics of culture:
Social orientation, as identified by Hofstede, is a person’s beliefs about the relative importance of the
individual and the groups to which that person belongs. There are two extremes of social orientation:
individualism and collectivism. Individualism refers to a cultural belief that the person comes first. Key
values of individualistic people include a high degree of self-respect and independence. They often put
their own career interests before the good of their organization. Collectivism on the other hand, refers
to a cultural belief that the group comes first. Collectivistic societies are usually characterized by well-
defined social networks, including extended families, tribes and coworkers. People are expected to put
the good of the group ahead of their own personal interests.
The second dimension that was proposed by Hofstede is Power orientation—this refers to the beliefs
that people in a culture hold about the appropriateness of power and authority differences in
hierarchies such as business organizations. It’s two extremes are: Power Respect and Power tolerance.
Power respect means that people in a culture tend to accept the power and authority of their superiors
simply on the basis of the superiors’ positions in the hierarchy. Power tolerance means people attach
much less significance to a person’s position in the hierarchy and are more willing to question a decision
or mandate from someone at a higher level or perhaps even refuse to accept it