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Digital Marketing Challenger - Udacity

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This document discusses the concepts of hub, hero, and hygiene content for creating targeted online content. Hub content provides broad foundational information, hero content highlights key benefits or solutions, and hygiene content maintains basic information needs. Examples are provided to illustrate the different content types.

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This document discusses the concepts of hub, hero, and hygiene content for creating targeted online content. Hub content provides broad foundational information, hero content highlights key benefits or solutions, and hygiene content maintains basic information needs. Examples are provided to illustrate the different content types.

Copyright:

© All Rights Reserved

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0% found this document useful (1 vote)

400 views1 page

Digital Marketing Challenger - Udacity

Uploaded by

This document discusses the concepts of hub, hero, and hygiene content for creating targeted online content. Hub content provides broad foundational information, hero content highlights key benefits or solutions, and hygiene content maintains basic information needs. Examples are provided to illustrate the different content types.

Copyright:

© All Rights Reserved

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Hub, Hero & Hygiene Content

RESOURCES

CONCEPTS H…
4. Target Personas and Content
Watch later Share

5. Content Topic

6. Content Audit

7. Hub, Hero & Hygiene Content

8. Examples: Hero, Hub & Hygiene C…

9. Quiz: Hero, Hub & Hygiene

10. Recap NEXT

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