NAME: KHAN NASEEM ASLAM.

STD: S Y B M S.
ROLL NO: 223.
SUB: MARKETING MANAGEMENT.
COLLEGE: SMT.P.N.DOSHI WOMEN’S COLEGE.
INTRODUCTION.

• Nestlé has been a partner in India's growth for over nine decades now and has
built a very special relationship of trust and commitment with the people of
India. The Company's activities in India have facilitated direct and indirect
employment and provides livelihood to about one million people including
farmers, suppliers of packaging materials, services and other goods.

• The Company continuously focuses its efforts to better understand the

changing lifestyles of India and anticipate consumer needs in order to provide
Taste, Nutrition, Health and Wellness through its product offerings. The
culture of innovation and renovation within the Company and access to the
Nestlé Group's proprietary technology/Brands expertise and the extensive
centralized Research and Development facilities gives it a distinct advantage in
these efforts. It helps the Company to create value that can be sustained over
the long term by offering consumers a wide variety of high quality, safe food
products at affordable prices.

• Nestlé India manufactures products of truly international quality under

internationally famous brand names such as NESCAFÉ, MAGGI,
MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA and
in recent years the Company has also introduced products of daily
consumption and use such as NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ
Fresh 'n' Natural Dahi and NESTLÉ Jeera Raita.
• Nestlé’s relationship with India dates back to 1912, when it began trading as
The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited,
importing and selling finished products in the Indian market.

• NESTLE India Ltd is all set to expand its product-mix in the domestic market
by venturing into new areas such as sugar confectionery, pickles and chutneys
under its brand name. The company, however, will have to source these items
from SSI units because these are items reserved for the small-scale sector.

• The proposal submitted by the company has been cleared by the Government.
It includes regularization of royalty payments by the company to its parent.

• Nestle India is a wholly-owned subsidiary of the Swiss multinational, Nestle

SA. The company had, in its application to FIPB, sought permission for
sourcing these products from some SSI unit or from units which manufacture
these items under `carry on business' (COB) license.

• The Department of Food Processing, however, has inserted the provision that
Nestle will not be allowed to source sugar confectionery, pickles and chutneys
from units manufacturing these products under COB license but only from SSI
units.
 • Nestlé has 6,000 brands, with a wide range of
products across a number of markets including coffee, other beverages,
chocolate, ice cream, infant foods, performance and healthcare nutrition,
seasonings, frozen and refrigerated foods, confectionery and food. Nestle holds
26.4% of the shares of L’Oreal, the world's largest company in cosmetics and
beauty.

Wide Range of Products: NIL is into production and marketing of coffee (most
famous Nescafe and its variants), milk based products (dairy whiteners and
condensed milk), infant nutritional feeds (Cerelac and its variants), health drink
(Milo), food and culinary products (famous Maggie brand noodles, ketchups, cubes
and soups that are low margin products) and confectioneries (Kit Kat, Charge, Polo,
etc). Many of these strong brands are from the parent’s global products portfolio and
are amongst premier brands in their respective category with high brand equity. It
has shifted its sales promotion focus from earlier Nescafe brand to building Maggie
brand.

Choc café :The company has recently launched Nescafe Chococafe priced much
lower compared to regular Nescafe. This product that is combination of cocoa and
coffee is expected to increase coverage of customers due to its mixed taste and is
also likely to add new customers.
Our vision
Nestlé Norden’s aim is to meet the various needs of the consumer every day by
marketing and selling food of a consistently high quality.

The confidence that consumers have in our brands is a result of our company’s many
years of knowledge in marketing, research and development, as well as continuity –
consumers relate to this and feel they can trust our products.

High quality and collaboration

Our objectives are to deliver the very best quality in everything we do, from primary
produce, choice of suppliers and transport, to recipes and packaging materials. Our
operations and collaboration in the Nordic countries gives us greater opportunities to
be efficient and strategic and to function well as an organisation, both when it comes
to the distribution chain and to concentrating on joint product launches and
campaigns.

Focus on e-business and websites

Increased investments in the sphere of e-business give us swifter business and direct
contact with trade. Our website is a forum for consumers, students, future employees
and the media. We hope that through a sincere approach and by conducting
dialogues, we will be able to improve, change and satisfy the demands and wishes of
the people of today.
Our Mission

At Nestlé, we believe that research can help us make better food so that people live a
better life.

Good Food is the primary source of Good Health throughout life. We strive to bring
consumers foods that are safe, of high quality and provide optimal nutrition to meet
physiological needs. In addition to Nutrition, Health and Wellness, Nestlé products
bring consumers the vital ingredients of taste and pleasure.

As consumers continue to make choices regarding foods and beverages they

consume, Nestlé helps provide selections for all individual taste and lifestyle
preferences.

Research is a key part of our heritage at Nestlé and an essential element of our
future. We know there is still much to discover about health, wellness and the role of
food in our lives, and we continue to search for answers to bring consumers Good
Food for Good Life.
 Product line of nestle

• Cold Water Soluble Black

• Maggi 2-Minute Noodles
• Maggi Biryani Paste
• Maggi Chinese Noodles
• Maggi Dal Atta
• Maggi Healthy Soups
• Maggi Vegetable Atta Noodles
• Nescafe Classic
• Nescafe Sunrise
• Nestea Tea
• Nestle Bar-One
• Nestle Everyday Dairy Whitener
• Nestle Everyday Ghee
• Nestle Kit Kat
• Nestle Milk Chocolate
• Nestle Milkmaid
• Nestle Milkybar
• Nestle Milo
• Nestle Munch
• Polo
• Tomato Ketchup
• Maggi Bhuna Masala
• Maggi Cuppa Mania
• Nestle Eclairs
• Nestle Fresh & Natural Dahi
• Nestle Jeera Raita
• Nestle Milk
• Nestle Nido
PRODUCT DEPTH
Product depth is the number of each item or particular
style of a product on the shelves. Product depth is also known as
product assortment of merchandise depth.Product depth under one
product how many sub-products company provides or how many
varieties company have for that product.

PRODUCT WIDTH
The number of distinct product lines manufactured or distributed by
an organization. Product width is the different category in which the company divide
its product.
Product consistency of nestle

Nestle company generally deals in FMCG departments and thus the

relation between different products is very high. Thus, nestle company
has a good amount of consistency as far as product is considered.
Conclusion
Nestlé is not complacent about its position, it still means to go forward,
developing new policies and initiatives on eco-efficiency, responsible business
practice and sustainability. Nestlé will also work with national and international
bodies to improve sustainability. For example, the 2002 World Summit on
Sustainable Development set a target to decrease by half the number of people
without access to safe drinking water by 2015: Nestlé will share its knowledge
with others to help reach this goal. Nestlé will continue to protect water,
increase the efficient and responsible use of water and encourage its partners
and stakeholders to use water in a responsible way.
NESTLE MILK AND ITS PRODUCTS:

Nestlé India is a subsidiary of Nestlé S.A., headquartered at

Vevey, Switzerland. Globally, Nestlé is a leading nutrition, health and
wellness company. The original parent company was founded in 1905 as
a result of a merger of two companies namely – ‘Anglo-Swiss Milk
Company’ for milk products and the ‘Farine Lactée Henri Nestlé
Company. Today with popular brands like NESCAFÉ, MAGGI, MILKYBAR,
MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA under its belt Nestlé is
a well known name in India.

BRANDS:

Nestlé India has many brands mostly in the food and

beverages segment – many of its brands are household names in India.
The several brands of Nestlé India can be divided into four categories.
Please find below a list of main Nestlé India brands under corresponding
categories.

MILK PRODUCTS & NUTRITION

• Nestle everyday
• Nestle milk
 • Nestle nesvita
• Nestle fresh ‘n’ natural
• Nestle cerevita
• Nestle milkmaid
• Nestle nido

COFFEE AND BEVERAGES

• Nescafe
• Nestlé Milo
• Nestea

CHOCOLATES & CONFECTIONERY

• Nestle Kit Kat
• Nestle munch
• Nestle milky bar
• Nestle bar-one
• Nestle milk chocolate