People
Who, What types,
What jobs are they
doing, What
Categories can you
put them in?
Four people behind a
counter. One is taking
orders, another one is
cooking something. The
third is making coffee, or
beverages, and the fourth
one is organizing things in
the back.
There are several
customers, some of them
are waiting in line, one is
ordering, and many others
are waiting for their orders
to be ready.
There are faculty and
students, most of them are
wearing big coats.
Mid-20s, mid 30s.
People are sitting around,
talking to each other, or
eating.
Person without uniform
came, she seemed the
manager.
Objects
What objects do you
see in the
environment? Where
are they in relation to
each other?
There is one freezer that
contains beverages. Next to
it, there is a freezer for
snacks. A curtain
merchandiser for sandwiches
is next to the snacks freezer.
Non-refrigerated snacks are
in front of the refrigerated
ones and the sandwiches.
All of these are in the waiting
area.
Right in the are where the
customer has to order, there
is another exhibitor for
pastries and fruit.
There is also a big sign that
says Mujo (coffee, pastries,
soups, snacks), and a coffee
symbol. Also, the menu is in
front of the customers in the
waiting area.
There are several coffee
dispensers in the area where
customers are waiting for
their orders.
There is also a big counter
that separates customers
from employees.
Environments Messages
What are the distinct What messages are
environments within being communicated
the observational either directly or
area? How can you indirectly? How are
split them up? they transmitted?
What are they?
I noticed the following The freezers in the waiting
areas: area might be intended for
• Waiting area customers to get more
• Ordering area products than they
• Organizing area actually need.
• Eating area The coffee signs indicates
• Checking orders that they sell hot
• Taking cutlery beverages.
• Sweeteners, cup The big menu in front of
lids, grill in a table the waiting area signals
next to the that customers should be
counter, this would prepared to order when
they arrive at the cashier.
be the after order
There is one employee
area
that shouts the order
when it is ready, and the
customer is not called by
their name, but by the
order.
Services
What services are
being offered?
Primary vs
secondary services?
Coffee, pastries, snacks
and some other food.
After sales service,
because customers have a
table to prepare their
order according to their
preferences.
Complementary services
for people who bring their
own food (because the
cutlery is free.)
Eating area for free.