Name: ________________________________ Date: ___________________

Grade Level: ___________________________ Section: _________________

It is About Them, Not About You

MELC: Identify the customer’s needs and wants through consumer analysis.
(TLE_EM7-12-00-3)

CONCEPTS:
Basic needs are essential to every individual so he/she may be able to live
with dignity and pride in the community of people.
Wants are desires, luxury, and extravagance that signify wealth and an
expensive way of living. Wants or desires are considered above all the basic
necessities of life.
Needs and wants of people are the basic indicators of the kind of business
that you may engage in because it can serve as the measure of your success. Some
other good points that you might consider in business undertakings are the kind of
people, their needs, wants, lifestyle, culture and tradition, and social orientation that
they have.

ACTIVITY 1: Which is Which?

DIRECTION: Classify the things listed below whether they are considered as need
or want of potential cutomers. Write your answer on the blanks in the ANSWER
column.

ANSWER
1. Food ____________________
2. Clothing ____________________
3. Jewelries ____________________
4. BMW car ____________________
5. Perfume ____________________
6. Shelter ____________________
7. Ducati Motorcycle ____________________
8. Weekly Carwash ____________________
 9. Medicine ____________________
10. Education ____________________

ANS ACTIVITY 2: Mini-survey

DIRECTION: Conduct a mini-survey in your immediate community, or from your

Facebook friends whichever suits you.Gather pertinent data on population across
age brackets as suggested in the matrix below. Opposite each age group, indicate
their probable needs and wants. Aim to conduct a survey on minimum of 30
individuals.
You will be using the result of this survey on the next activity.

Mini-Survey Form
Age Bracket Population Needs Wants
Example: 3 Toys, coloring Wooden toys, glossy
5 and below books, pajamas coloring books, etc.
fashionable pajamas
6- 10 years old
11-15 years old
16-20 years old
21-25 years old
26-35 years old
35-45 years old
46-55 years old
56-65 years old
66 and above

ANSWER KEY
ACTIVITY 1
1. Need
2. Need
3. Want
4. Want
5. Want
6. Need
7. Want
8. Want
9. Need
10. Need

RUBRIC FOR ACTIVITY 2

Indicator Score
Conducted a survey to more than 30 individuals 10
Conducted a survey to exactly 30 individuals 9
Conducted a survey to less than 29-25 individuals 8
Conducted a survey to less than 24-20 individuals 7
Conducted a survey to less than 20 individuals 6

REFERENCES:

Computer Hardware Servicing –Grade 9, Learner’s Material, First Edition