Presents

IDEATION CHALLENGE

STUDENT INFORMATION GUIDE

 Welcome to the ITC Interroproneur Ideation
Challenge
You have taken the first step in what promises to be an exciting journey into
the world of ITC!

To participate in the ITC Interroproneur Ideation Challenge, go through the terms

and register with your Campus Point of Contact (POC).

For more information, please visit us at:

https://www.facebook.com/itchubnscope/
https://www.itcportal.com/careers/engaging-with-talent.aspx

For any queries write in to us at:

interrobang@itc.in

02 | The Interroproneur Ideation Challenge - Student Information Guide

ABOUT ITC
Business Portfolio

FMCG
Cigarettes Food Personal Care

Education & Stationery Safety Matches & Incense Sticks

Information
Hotels Paperboards, Paper Agri Business
Technology
& Packaging

03 | The Interroproneur Ideation Challenge - Student Information Guide

ITC’S BRAND WORLD

04 | The Interroproneur Ideation Challenge - Student Information Guide

CONTEXT AND OPPORTUNITY
ITC HAS ALWAYS HARNESSED THE ENERGY AND COMMITMENT OF ITS STAKEHOLDERS IN A

CONSTANT BID FOR NEW IDEAS AND INNOVATIONS. THIS CULTURE OF CONTINUOUS

TRANSFORMATION HAS BEEN INSTITUTIONALIZED THROUGH A VARIETY OF CONTESTS AND

CAMPAIGNS. THESE CAMPAIGNS HAVE ELICITED WIDE PARTICIPATION AND CONTRIBUTED TO A

ROBUST RESERVOIR OF IDEAS, LEADING TO SIGNIFICANT EFFICIENCY IMPROVEMENTS. KEENLY

CONTESTED AND GENERATING A POSITIVE CLIMATE OF IDEATION, THESE INTERVENTIONS HAVE

RESULTED IN INVESTMENT OF THOUGHT AND ACTION IN SUPPORT OF VARIOUS

TRANSFORMATIVE PROPOSALS.

“YOUR IDEAS COUNT!”

The current disruption has created an environment ripe for reimagining Businesses and Business
models as a result of the changing nature of demand, reorientation of consumer habits and
expectations. The massive “Work from Home” shift, acceleration of recent trends in serving the
consumer and the criticality of safety and reliability in product and service attributes are also
contributing to the same.

At the same time, with the daunting challenges on the macro-economic front, there is a call for a
national thrust towards local solutions and products that have the potential to revive local
employment, modernize domestic supply chains and generate growth and value for all stakeholders.
It is in this context that ITC Interrobang?! Season 10 Interroproneur Ideation Challenge - has been
conceived.
05 | The Interroproneur Ideation Challenge - Student Information Guide
APPROACH
The principles on which this ideation challenge will operate are:

LEVERAGING INSTITUTIONAL
STRENGTHS
Proposed ideas in this challenge will need to
harness institutional strengths and highlight
opportunities for synergies between already
existing businesses.

BUSINESS ADJACENCY
The idea will need to have adjacencies
to ITCs Businesses, that we can grow
into organically.

06 | The Interroproneur Ideation Challenge - Student Information Guide

WHAT KIND OF IDEAS
ARE EXPECTED?
The ideas could cover a broad range of potential opportunities around the following aspects:

BUSINESS MODELS

PRODUCTS & PROCESSES

SUSTAINABILITY

07 | The Interroproneur Ideation Challenge - Student Information Guide

 BUSINESS MODELS
Designing new commercial models or a novel value chain for ITC’s existing products and services.
Building on prevailing trends of environment consciousness, well-being, nutrition, safety and
suggesting new products or services in ITC's current operating sectors.
Using data and insights to create new value propositions.

PRODUCTS & PROCESSES

New features in existing products, services that would enhance revenue and/or margins
New products or services which are adjacencies to existing offerings or address new market
segments in sectors we currently operate in. Such new product and service ideas should be
based on some existing capability or strength
Reaching and serving customers, consumers, trade members differently
Combining existing products and services in ITC's portfolio to create new offerings or ideas
that leverage synergies between two or more Businesses
Communicating with suppliers, customers, trade members and consumers in more effective
or efficient ways
Improving a process that offers significant cost saving or better value capture or superior
quality or any other dimension of operational efficiency
Strong emphasis on Ideas which leverage Digital Opportunities in the most impactful manner

SUSTAINABILITY

Building sustainability as a central proposition in the consumer offering

Newer paradigms on sustainability which distinguish ITC in serving national priorities

08 | The Interroproneur Ideation Challenge - Student Information Guide

SUBMISSION GUIDELINES
The ideas will need to be uploaded on https://www.itcportal.com/careers/engaging-with-talent.aspx in
a prescribed format. Proposals must cover the following 10 dimensions in their respective submissions:

Problem/Needs Solution/Product Unique Value Proposition

Articulate the top three Articulate the key features of Single, clear, compelling message that
customer problems that your solution/problem, that address the states why the idea is different and
idea is targeted towards top three customer problems worth paying for

Leveraging ITC’s Key Metrics Costs

Capabilities
How does the idea leverage
any prevailing strengths,
advantages of ITC? Is the idea
an adjacency to an existing
product?
Top two metrics to evaluate the Customer Acquisition costs,
profitability of an individual Distribution costs, Capex,
customer, of an individual account, Opex
of an individual unit of business.
What are the metrics that you're
going to use to assess whether your
customers are realizing the value
that you promised in the value
proposition?

09 | The Interroproneur Ideation Challenge - Student Information Guide

 Channels Customer Segments Unfair Advantage
Articulate path to customers. How are you Segmenting customer in the Why can’t the idea be easily
going to reach your customers? What is highest precision and fidelity copied or bought?
your go-to market strategy? What are your
strategies for creating awareness, bringing
in your customer, and enabling them to
buy your product and experience it?

Revenue
Revenue Model, Life Time Value,
Revenue, Gross Margin, IRR

10 | The Interroproneur Ideation Challenge - Student Information Guide

ELIGIBILITY
The competition is open to full time registered students from select Management and Technology
campuses, as indicated below.

Management Campuses: Full time registered 2nd year students of the flagship PG management
programmes

Technology Campuses: Final Year students of the flagship Bachelor of Technology programme

PARTICIPATING CAMPUSES
Technical Streams / Domains Campuses
Campuses Mechanical Electrical & Electronics IIT-Kanpur
Industrial & Production Electronics & Communication IIT-Madras
Material Sciences & Engineering Instrumentation IIT-Kharagpur
Chemical Mathematical & Scientific Computing
Electrical Mathematical & Data Computing
Electronics

Management Streams / Domains Campuses

Campuses Marketing FMS Delhi, IIFT Delhi, IIM Ahmedabad, IIM Bangalore,
IIM Calcutta, IIM Indore, IIM Lucknow, IIM Kozhikode,
MDI Gurgaon, MICA Ahmedabad, NMIMS Mumbai,
Pune Cluster(SCMHRD & SIBM), SPJIMR Mumbai, XLRI
Jamshedpur

Human Resources TISS Mumbai, XLRI Jamshedpur, Pune Cluster (SCMHRD

& SIBM), MDI Gurgaon

Operations / Supply Chain NITIE Mumbai

In the spirit of harnessing the ‘wisdom of many', entries

must come from a team comprising of at least 3 students,
but not exceeding 5. Students are welcome to form teams
as they deem fit, including teams across specializations.
A student can participate in only 1 team.

11 | The Interroproneur Ideation Challenge - Student Information Guide

DELIVERABLES
Submit 2 pager summary in the attached prescribed format along with a presentation (not more
than 10 slides) about the idea.
File Size: Maximum 10MB (zip file)
Nomenclature of file naming: Campus Name_Team Name_TeamRegistrationNumber_Division
* Division - Ideas pertaining to or having adjacency to relavant ITC's business division. If Idea doesnot relate to any ITC's
existing division then "Others" has to be mentioned.

To be submitted on: https://www.itcportal.com/careers/engaging-with-talent.aspx

Single entry submission - double entries will not be allowed
Zip file should contain Word Doc + PPT

*Contact your Placement Committee POC for your team registration number

12 | The Interroproneur Ideation Challenge - Student Information Guide

RESOURCES
The following are a few links that will enable you in your ideation process:

ITC Annual Reports and Accounts:

https://www.itcportal.com/about-itc/shareholder-value/report-and-accounts.aspx

ITC Sustainability Reports: https://www.itcportal.com/sustainability/sustainabilty-reports.aspx

ITC Chairman’s Annual General Meeting speech:

https://www.itcportal.com/about-itc/ChairmanSpeakContent.aspx?id=2318&type=B&news=2020

ITC’s Businesses and Product Portfolio & Brand World

https://www.itcportal.com/about-itc/shareholder-value/ITC-Corporate-Presentation.pdf

ITC Brand World:

https://www.itcportal.com/brands-microsite/default.aspx

ITC’s Divisions and Businesses:

https://www.itcportal.com/businesses/index.aspx

ITC Media Center:

https://www.itcportal.com/media-centre/index.aspx#businessInfo

For latest updates, follow our Facebook page, ITC Hub n Scope
https://www.facebook.com/itchubnscope

13 | The Interroproneur Ideation Challenge - Student Information Guide

GENERAL RULES
A) Before registering yourself for the ITC Interroproneur Ideation Challenge (hereinafter called the "Contest”),
you must read and accept these rules (hereinafter called the "Rules”), in their entirety By registering yourself,
you accept without reservation, all the terms and conditions of the Rules, and any changes that may be made in
the Rules, by ITC from time to time.

B) All decisions of ITC in relation to the ITC Interroproneur Ideation Challenge shall be final and no queries or
correspondence will be entertained in this regard.

C) The Contest is open to the campuses/institutes/universities mentioned in the eligibility section hereto
(hereinafter collectively referred to as the "Participants”).

D) Participation in the Contest, shall not give rise to any contractual relations with ITC or any of its subsidiaries
(hereinafter referred to as the "ITC Group") and in particular, shall not constitute or give rise to an employment
relationship between ITC and any student.

E) Plagiarism will result in disqualification.

PARTICIPATION
A) The competition is open to full time registered students from select management and technology campuses,
as indicated below:

Management Campuses: Full time registered 2nd year students of the flagship PG management programmes
Technology Campuses: Final Year students of the flagship Bachelor of Technology programme

Participants in this Contest must be due to graduate in 2021.

B) Acceptance of the Rules by any member of the Student Team shall be deemed acceptance by the Participant
and by the other members of the Student Team.

REGISTRATION
A) The Student Teams from participating campuses must register themselves with the identified Campus
Point of Contact (hereinafter referred to as "the Registration"). Registration is a simple process - interested
Student Teams must email their team name, names of individual team members along with their email IDs,
mobile nos., and campus roll numbers to the Campus Point of Contact. For more details please visit
ITC Hub n Scope(https://www.facebook.com/itchubnscope) for all the latest details on the contest.

B) ITC reserves the right to verify the validity of the information provided by the Student Teams at any time
during the Contest and to request copies of the identity cards and/or student cards issued by the concerned

14 | The Interroproneur Ideation Challenge - Student Information Guide

appropriate campus authority. Any incorrect or false information provided by any Student/Student Team may
result in disqualification of the Student Team.

C) The registered Student Team must choose a team name (hereinafter called "the Team Name"). This will be
used in all subsequent communication in relation to the Contest. The Team Name submitted during
Registration cannot be subsequently modified.

D) ITC reserves the right to ask any Student Team to modify its Team Name, if ITC deems it necessary to do so.

E) All the members of the Teams must provide a valid e-mail address at the time of Registration.

F) Each Student Team shall consist of not more than 5 students and not less than 3 students, all of whom are
registered for the flagship programmes identified in Eligibility Section of this brochure. Each Student shall be a
member of only one Student Team.

G) Any Student registering or found registered as part of more than one Student Team shall cause the
automatic disqualification of the concerned Student Team(s) of which he/she is a student.

H) ITC reserves the right to refuse the participation of, or to disqualify any Student Team and/or Participant from
the Contest at any time. All decisions taken by ITC, including any decision to refuse participation of or to
disqualify any Student Team and /or Participant from the Contest shall be final and binding on the Participants.

I) All Student Teams shall submit their Idea Proposal latest by the deadline dates and time as communicated by
ITC. Visit the ITC Portal(https://www.itcportal.com/careers/engaging-with-talent.aspx) and ITC
Facebook(https://www.facebook.com/itchubnscope) pages for further updates.

THE COMPETITION
A) ITC will launch the contest and make it available to the identified campuses.

B) Registered Teams will submit an Executive Summary document addressing the aspects as articulated in the
Submission section of this brochure, comprising no more than 2 pages as per the prescribed format on ITC Portal.
Along with a 10 slide presentation on the Idea proposal.

C) Wherever necessary, the Participants must make references to the sources of information and data.

D) From Amongst all the entries received in each participating campus, the top 5 entries will be selected through
preliminary and secondary screening by ITC. The top 2 or 3 entries will be provided the opportunity to present
their Idea Proposal to the ITC team when it visits the campus as part of Interrobang?! : ITC on Campus.

E) ITC’s judging panel will after assessing the quality of the presentations of the top 2 or 3 teams, ITC’s judging
panel will decide on one Winner and one 1st Runner Up on each campus.

15 | The Interroproneur Ideation Challenge - Student Information Guide

PRIZES
5 teams will be shortlisted from each campus. The top 2 or 3 teams from those shortlisted will get the
opportunity to present to the ITC team. The following prizes shall be awarded:

Winner: Pre Placement Interview (PPI) + Cash award of Rs. 1,00,000/- + ITC Gift Vouchers
1st Runner Up : Cash award of Rs. 50,000/- + ITC Gift Vouchers
Campus Round Finalists (2nd Runner Up): ITC Gift Vouchers

Every Participant and/or Student Team shall be fully responsible for the payment of any tax, contribution or
amount of any kind relating to the prizes awarded.

ADDITIONAL PROVISIONS
A) Participants in the Contest will have access to information concerning the activities, operations, reports and
employees of ITC, and companies in the ITC Group. Participants shall use such information strictly for the purpose
for which it is disclosed and shall not misuse or exploit such information for any commercial or other gains. Any
misuse of such information may result in disqualification of the Student Team/ Participant from the Contest, at the
sole discretion of ITC. In the event of any such misuse of information, in addition to disqualifying the concerned
Student Team, ITC shall also be entitled to take recourse to appropriate remedies, as advised.

B) ITC reserves the right to shorten, modify or cancel the Contest at any time, without assigning any reason,
especially in the event of bugs, viruses or unauthorised human intervention that would bring into question the
administration, the security or the proper functioning of the Contest. ITC shall have no liability in the event of such
shortening or modification or cancellation, and neither the Participants nor the Student Teams shall be entitled to
make any claim against ITC in this regard.

C) ITC specifically reserves the right to waive/modify any of the Rules of the Challenge.

D) All intellectual property in the ITC Interroproneur Ideation Challenge, its concept, content, appearance, logo and
any other graphic element and its organisation are and shall remain the sole property of ITC.

E) ITC intends to make use of the data and ideas emerging out of the Contest and for the purpose shall acquire all
right, title and interest in any intellectual property including copyright and broadcasting rights in the analysis and
ideas presented to ITC by the Participants within the framework of their participation in the ITC Interrobang?!
Season 10 Interroproneur Ideation Challenge, and the Participants shall procure and assign/give such exclusive
rights to ITC, which accepts them. Such rights include all rights of reproduction, representation, adaptation or
translation associated with the contest (designs, slogans, models, etc), for all media, including those which are not
yet known at the time of the Contest, for any purpose (including commercial, promotional or advertising) world
wide and without any limitation in number until the end of the term of such rights.

16 | The Interroproneur Ideation Challenge - Student Information Guide

F) No Intellectual Property Right arising out of the Contest shall vest or accrue in favour of any Participant. No
Participant shall use, assign, license any right in respect of the Competition, developed at the instance of ITC
during this Contest to any third party. The Participants shall be liable for any breach in this respect.

G) The Participants undertake, at the request and expense of ITC, to do all acts and execute all documents which
may be necessary to confirm the title of ITC to the intellectual property rights in the contest and hereby
irrevocably appoints ITC to do all such acts and to sign all such documents as may be necessary to give ITC the
full benefit of the intellectual property rights.

H) Any resemblance or similarity between the Idea Proposal presented by the Students and any products
developed by ITC would be fortuitous. Since the Idea Proposal are developed on the basis of the ideas and the
information resources provided by ITC and since a similar development may be in progress, all the concepts
presented by the Student Teams and/or Students during the Contest may, in no event, be considered as having
given rise to real development.

I) ITC is not responsible for the entry errors of details provided by the Student Teams, for incorrect/invalid e-mail
addresses related to the Contest.

J) ITC does not guarantee the authenticity or accuracy of any information, data or other material relating to the
ITC Group, its Business, operations or products etc. which is available in any media, including the web and
written articles. The Student Teams shall be entirely responsible to verify and validate such information, data or
other material prior to its use.

K) All costs and expenses, including costs of any material, equipment or resources used by the Student Teams
during their participation in the Contest, shall be borne by the Participants and ITC shall have no liability in this
regard.

L) By registering for the Contest, the Participants agree that ITC has the right to use and publish throughout the
World and on the web, all details provided by the Participants at the time of Registration, including photographs,
for advertisements or for promotional purposes, without any remuneration, for an unlimited period. ITC may also
publish, in any media whatsoever, any details in relation to or results of the ITC Interrobang?! Season 10
Interroproneur Challenge at any time.

M) Any question or clarification concerning the Rules of this Contest may be sent to: interrobang@itc.in

N) The decisions of ITC in relation to any dispute arising out of or relating to the Contest shall be final and binding
on the Participants and Student Teams and Students, and no correspondence will be entertained in this regard.

O) Any dispute arising out of or in relation to this Contest shall be governed by the laws of India and shall be
subject to the exclusive jurisdiction of the Courts at Kolkata

17 | The Interroproneur Ideation Challenge - Student Information Guide