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  • Report Postbuy Djarum 76 October 2020 PDF

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    lydia eka
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    PT. Perada Swara Productions ran an advertising campaign for Djarum 76 cigarettes from October 28-31, 2020 targeting men ages 18-34 in Central Java, East Java, and Yogyakarta. The campaign delivered 123,000 impressions over 4 days and reached 32,322 unique visitors. Performance was best in East Java with 50.34% of impressions and a 0.64% click-through rate. Smartphones delivered 97.29% of impressions with a 0.68% click-through rate.

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    Report Postbuy Djarum 76 October 2020.pdf

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    PT. Perada Swara Productions ran an advertising campaign for Djarum 76 cigarettes from October 28-31, 2020 targeting men ages 18-34 in Central Java, East Java, and Yogyakarta. The campaign delivered 123,000 impressions over 4 days and reached 32,322 unique visitors. Performance was best in East Java with 50.34% of impressions and a 0.64% click-through rate. Smartphones delivered 97.29% of impressions with a 0.68% click-through rate.

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    © All Rights Reserved
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    18 views1 page

    Report Postbuy Djarum 76 October 2020 PDF

    Uploaded by

    lydia eka
    PT. Perada Swara Productions ran an advertising campaign for Djarum 76 cigarettes from October 28-31, 2020 targeting men ages 18-34 in Central Java, East Java, and Yogyakarta. The campaign delivered 123,000 impressions over 4 days and reached 32,322 unique visitors. Performance was best in East Java with 50.34% of impressions and a 0.64% click-through rate. Smartphones delivered 97.29% of impressions with a 0.68% click-through rate.

    Copyright:

    © All Rights Reserved
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    of 1

    Agency : PT.

    Perada Swara Productions


    Brand : Djarum 76
    PIC Sales : Cristopher Kusjaya (RCTI+)
    PO Number : MC.PSP.20100011/C.17/000
    Campaign Period : 28 - 31 Oct 2020
    Inventory Ad Name : Unskippable Video Ads
    Geo Targeting : Central Java, Special Region of Yogyakarta & East Java
    Ad Targeting : Targeting Audience Male 18 - 34 Years Old
    Buying Method : CPM
    Total KPI : 123,000 Impressions
    Delivery Time : 4 Days
    Unique Visitor : 32,322 Unique Visitors

    Report Performance By Region


    Date Impressions Click CTR Complete Completion Rate Region % CTR
    28-Oct-2020 30.778 216 0,70% 27.752 90,17% East Java 50,34% 0,64%
    29-Oct-2020 51.349 332 0,65% 45.890 89,37% Central Java 45,32% 0,70%
    30-Oct-2020 29.550 202 0,68% 26.520 89,75% Special Region of Yogyakarta 4,34% 0,64%
    31-Oct-2020 11.334 75 0,66% 10.133 89,40% Total 100,00% 0,67%
    Total 123.011 825 0,67% 110.295 89,66%

    By Platform
    Device category % CTR
    Smartphone 97,29% 0,68%
    Desktop 1,49% 0,38%
    Tablet 1,18% 0,41%
    Connected TV 0,05% 0,00%
    Total 100,00% 0,67%

    By Content Type
    Content Type % CTR
    Live Streaming 11,90% 0,61%
    VOD 88,10% 0,68%
    Total 100,00% 0,67%

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