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  • Report Performance: Date Impressions Click CTR Complete Completion Rate

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    lydia eka
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    The document summarizes a digital advertising campaign run by PT. Perada Swara Productions for Djarum 76 targeting male audiences aged 18-34 in Central Java, East Java, and Yogyakarta regions on RCTI+ from October 28-31, 2020. The campaign delivered 123,000 impressions over its four day period, reaching 32,322 unique visitors with an average completion rate of 89.66% mostly on smartphones. Performance was best in Central Java with the highest CTR of 0.70%.

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    Report Postbuy Djarum 76 October 2020.xlsx

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    The document summarizes a digital advertising campaign run by PT. Perada Swara Productions for Djarum 76 targeting male audiences aged 18-34 in Central Java, East Java, and Yogyakarta regions on RCTI+ from October 28-31, 2020. The campaign delivered 123,000 impressions over its four day period, reaching 32,322 unique visitors with an average completion rate of 89.66% mostly on smartphones. Performance was best in Central Java with the highest CTR of 0.70%.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    18 views2 pages

    Report Performance: Date Impressions Click CTR Complete Completion Rate

    Uploaded by

    lydia eka
    The document summarizes a digital advertising campaign run by PT. Perada Swara Productions for Djarum 76 targeting male audiences aged 18-34 in Central Java, East Java, and Yogyakarta regions on RCTI+ from October 28-31, 2020. The campaign delivered 123,000 impressions over its four day period, reaching 32,322 unique visitors with an average completion rate of 89.66% mostly on smartphones. Performance was best in Central Java with the highest CTR of 0.70%.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Agency : PT.

    Perada Swara Productions


    Brand : Djarum 76
    PIC Sales : Cristopher Kusjaya (RCTI+)
    PO Number : MC.PSP.20100011/C.17/000
    Campaign Period : 28 - 31 Oct 2020
    Inventory Ad Name : Unskippable Video Ads
    Geo Targeting : Central Java, Special Region of Yogyakarta & East Java
    Ad Targeting : Targeting Audience Male 18 - 34 Years Old
    Buying Method : CPM
    Total KPI : 123,000 Impressions
    Delivery Time : 4 Days
    Unique Visitor : 32,322 Unique Visitors
    Report Performance
    Date Impressions Click CTR Complete Completion Rate
    28-Oct-2020 30,778 216 0.70% 27,752 90.17%
    29-Oct-2020 51,349 332 0.65% 45,890 89.37%
    30-Oct-2020 29,550 202 0.68% 26,520 89.75%
    31-Oct-2020 11,334 75 0.66% 10,133 89.40%
    Total 123,011 825 0.67% 110,295 89.66%

    By Platform

    Device category % CTR


    Smartphone 97.29% 0.68%
    Desktop 1.49% 0.38%
    Tablet 1.18% 0.41%
    Connected TV 0.05% 0.00%
    Total 100.00% 0.67%

    By Content Type
    Content Type % CTR
    Live Streaming 11.90% 0.61%
    VOD 88.10% 0.68%
    Total 100.00% 0.67%
    By Region
    Region % CTR
    East Java 50.34% 0.64%
    Central Java 45.32% 0.70%
    Special Region of Yogyakarta 4.34% 0.64%
    Total 100.00% 0.67%

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